In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?
We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.
Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.
We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.
Check out past episodes I've done reviewing Riverside's tools:
[00:00:10] Verity: You'd think that I'd say it like a 1000000 times I've got it right yet but it's okay, practice wins perfect. Absolutely. So, hi Kendall. Welcome to the LOTA LOTA. I am really excited because we have been talking, I want to say for nearly a year Yep.
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[00:00:44] Kendall: you know, you're good. That's you could be nicer to yourself than the conversation. I understand that. I was excited.
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[00:00:57] Kendall: A year later and we still don't know how to say the podcast show or is it London?
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[00:01:08] Verity: Because it's the podcast show in London, not yeah. Weird. Very silent somewhere. Yeah. I like to have a look.
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[00:01:19] Verity: We're really glad at this. Okay. Next year, 3rd year in a row, and we will get it Exactly. We'll get it right. 10th trip.
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[00:01:29] Kendall: I have I walked by it.
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[00:01:49] Verity: But one of the questions was all about growth of, like, different areas of podcasting, And I'm trying to think of all the options now. It was like, you know, audio podcast, video podcast, sped up podcast, and something else. Like, what has been the biggest growth in the last couple of quarters? Now I thought it was gonna be sped up podcasting. Sure.
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[00:02:26] Kendall: So It's not surprised me so much because I've even out sitting here speaking with people, a lot of people I speak to are like, I'm in audio. I know I need to get into video.
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[00:02:39] Verity: We're going so slowly. Yeah. Yeah. So yeah. No.
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[00:03:09] Kendall: They can connect with you. Because when you think about, like, how personal it is to pop your headphones in and listen to somebody speak throughout your day, it's also personal to be able to sit and watch their video and you feel a certain connection. Yeah. So I think that the biggest key factor of the reason why video podcasts are blowing up is because it's another piece of content that creators can make to make people want to listen, make them engage. So I usually, like, when I point to video podcasts, I point to you might know what's long form, but it's great for short form.
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[00:04:06] Verity: So do you have any tips for anyone who wants to get into video podcasting or is maybe on the audio side of podcasting? Doesn't wire you know, isn't too sure about getting into the video world? What are your tips?
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[00:04:33] Kendall: Then from there, you can continue to build. So I find that a lot of people, when they're talking about podcasting and what's next, they wanna add video. They wanna make a blog. They wanna make a website for it. They're they're doing in person.
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[00:04:58] Kendall: And then, like, make a make a few posts about it. Make a attitude. See how it goes and see if this is, like, something that you're enjoying doing and see if it kinda pays back. It's not going to immediately you're not gonna go viral. But if you're able to see more people commenting, more people liking, like, I see it on our own posts in in Riverside.
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[00:05:42] Kendall: So that's what I would start with.
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[00:06:05] Verity: It's been like a, what, 5, 6 year journey, and I think we end up, as creators, comparing ourselves to what people have now as opposed to where people started. And I get that, so because we see what's in the era now, but,
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[00:06:36] Kendall: They blew up. Like, that's been a quiet 5 year journey for them before they got there. So I would say that, like, it's not gonna be an overnight thing. But as you keep pushing it, like, it should be for you. Yeah.
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[00:07:00] Kendall: It's a lot. And I think it's either fatigue or they're not seeing that growth. Yeah. And so I think that it's about, like, continuing at your at your own pace.
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[00:07:29] Verity: I like that, but none of them go and listen to the podcast. I think we get really, really caught up in these analytics of metrics, really, don't we? Like, completely unnecessarily.
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[00:08:14] Kendall: And I think that's a really successful way of expanding if somebody wants to grow.
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[00:08:28] Verity: I really want to. What do you want a podcast about? So I
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[00:08:33] Verity: I can go.
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[00:08:36] Verity: You can pitch them down there.
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[00:08:51] Kendall: male friends, and they come to me with dating advice,
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[00:08:55] Kendall: be a funny podcast. Oh, really? Like, kind of like dating, but about, like, with, like, lesbians speaking from, like, a woman's perspective
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[00:09:04] Kendall: On speaking with these men. And it's also interesting to hear these men process these feelings, and you're like they're like, oh, but, like it's just funny that these conversations that you'll have that, like, teach you a lot, but are also just hilarious.
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[00:09:28] Verity: Every whenever we go out, she gets so involved with, like, the blokes as well. So she was also a lesbian. She's got a wife, and she's just so funny. And she's not, like, almost giving giving tips. And so I honestly, I've seen Natalia.
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[00:09:45] Kendall: The other day, a friend of mine is like, what do I say to this girl? Blah blah blah. We're talking. And then he starts writing it in WhatsApp. And I was like, no, dude.
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[00:09:55] Verity: on your phone. Yeah.
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[00:10:02] Kendall: Every woman's writing in
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[00:10:10] Verity: Did you ever watch that? No. Oh my gosh. Blind Date was an institution. Quiet some old episodes.
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[00:10:31] Verity: I would really love to. I can see this being a whole thing. I feel like
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[00:10:43] Kendall: Why not try? So yeah. And you got all
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[00:11:02] Kendall: it be? I would I think the actionable advice would be that if you are considering using video, try not to make it intimidating for yourself. Record your audio and your video and then play around with it. Like you don't no one's saying like no one's like, reserving a theater for your premiere. You know?
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[00:11:31] Kendall: So definitely try out a a video podcasting message.
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[00:11:40] Verity: I will link the different episodes in the show notes below because we've done reviews on Riverside and the podcast. We've looked at Magic Clips and all of these different features, so go check that out in the show notes, those different episodes. I would love to say what numbers they are, but not having the episode list right in front of me, I can't tell you right now. So that's very disorganized of me, but Kendall, I'm so glad that we've done this. Yeah.
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[00:12:04] Kendall: we'll figure out the name of the show.
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[00:12:14] Verity: You're welcome. Thank you so much for your time, Catherine. Too. Alright. You too.
