Company Stats

• Revenue: Over $1 million in annualized recurring revenue
• Capital Raised: Over $1 million in pre-seed venture capital
• Employees: 6
• Founded: Early 2023

Episode Highlights

• ✅ LOMA delivers local marketing solutions tailored for franchises and multi-location stores.
• ✅ Building software for enterprises requires obsessiveness about delivering consistent value to customers.
• ✅ Strategic acquisitions often arise from demonstrating clear value and traction in the market.

Episode Summary

In this episode, we talk with Alex Nocifera, founder of LOMA, a platform designed to scale and validate local marketing for franchises and multi-location stores. Founded in early 2023, LOMA has already achieved over $1 million in annualized recurring revenue with a lean team of six employees. Alex shares his journey from previous successful exits to his current venture, emphasizing the importance of delivering value and being obsessive about customer needs.

Alex provides insights into building a sustainable business and how strategic acquisitions often result from demonstrating clear value and market traction. He discusses the challenges of building software for enterprises and highlights the necessity of focusing on the specific needs of the target audience. By understanding and addressing the key problems faced by customers, businesses can create products that drive long-term engagement and growth.

Notable Questions We Asked

Q: What are the key components of building a software business that aims to be revenue-generating and profitable from the start?

A: You have to be obsessive about the value you deliver to your constituents, focusing on features, activation, and measuring the efficacy of your solutions.

Q: How did your previous entrepreneurial experiences influence your approach with LOMA?

A: My previous ventures taught me the importance of solving real problems for a focused audience and understanding the value of strategic acquisitions.

Q: What strategies have you used to attract and secure strategic buyers for your startups?

A: By building products that demonstrate clear traction and sustainability, large companies are more likely to show interest and see the potential for integration and growth.

Q: What advice would you give to entrepreneurs looking to make their companies attractive for acquisition?

A: Focus on building a real business that drives value to customers. Understand who might find your product or service interesting and ensure you meet their needs effectively.

Q: How does LOMA address the specific challenges faced by franchises and multi-location stores in their marketing efforts?

A: LOMA provides a platform to plan, activate, and measure local advertising dollars effectively, helping multi-unit brands see tangible results and drive growth through localized marketing strategies.

Chapters

00:00 Intro

00:21 Company Stats

00:47 Alex's Entrepreneurial Journey

01:25 Insights on Business Acquisitions

02:42 Building a Sustainable Business

04:19 Obsessiveness in Product Development

05:52 Connect with LOMA

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#LocalMarketing #FranchiseGrowth #EnterpriseSoftware #StartupJourney #BusinessAcquisition #MarketingTechnology #CustomerValue #StartupSuccess #BusinessGrowth #TechEntrepreneur