If you’re ready to stop being your industry’s best-kept secret and become the obvious choice for your dream clients, this episode reveals how visibility fuels trust, how to build an authentic personal brand (even if you don’t want to be center stage), and the three essential strategies you need to stand out online and offline—straight from Sandra Yancey, Kym Yancey, and Briana Dai.

Welcome to another empowering episode of She Means Millions! In this episode, we dive deep into the essential topic of visibility for women entrepreneurs. As business leaders and go-getters, we know that being visible isn’t just about showing up — it’s about owning your brand, building genuine connections, and outshining the competition in a world overwhelmed by content and automation.

In this value-packed episode, we explore why visibility is the game-changer for growth, trust, and lasting business success. We get real about the challenges of building a personal brand, the overwhelm of AI-generated content, and the importance of authenticity. Drawing from experience, top industry advice, and our own journey, we break down strategic steps to boost your visibility and transition from being the best-kept secret to the obvious choice. Whether it's in-person networking, leveraging live events, standing out online, or staying true to your origin story, we lay out the roadmap to raising both your profile and your profits.

Key Topics & Takeaways

• The Visibility Formula: Why trust and tech acceleration are the keys to making your next million (02:13).
• Overcoming Content Overload: How to cut through the noise of AI and stand out as a real, relatable brand (04:14).
• From Contacts to Connections: The power of live events and real human interaction for building meaningful business relationships (05:09).
• Distribution Strategy: Understanding how your knowledge, wisdom, and content get distributed and why your distribution method matters (05:53).
• Authenticity Over Perfection: Why audiences respond to unscripted, authentic content and how to avoid being “vanilla” in your messaging (07:09).
• Touchpoints to Trust: How the number of required customer touchpoints has tripled, making persistent, value-based visibility crucial (07:41).
• Brand Consistency vs. Innovation: The importance of staying true to your message while refreshing your strategy to remain relevant (09:50).
• Owning Your Story: Leveraging your unique lived experience as your ultimate differentiator in the marketplace (10:38).
• Customer-First Mindset: Always ask, “What’s in it for me?” from your customer’s perspective (11:43).
• Building a Personal Brand: Why building your own celebrity is more cost-effective and powerful than outsourcing it—and how it fuels long-term business momentum (21:09).
• Working with the Right Team: The need for a cohesive creative team (not a hodgepodge), and the value of a "general contractor" for your brand (29:16).
• Decisiveness and Choice: Visibility is a decision — it’s about making the daily choice to show up, use what you have, and let go of excuses (25:52).
• Building Community, Not Just Followers: The difference between a following, an audience, and a true community—and why clarity comes first (31:18).

Ready to let your business show up and stand out?

• Get clear on your core message and brand direction.
• Be bold and persistent in your visibility—on and offline.
• Leverage your lived experience to create authentic content that connects.
• Invest in a strategic team or mentor to elevate your brand.

Join us and become part of a community of women making millions and building legacy businesses. Visit eWomenNetwork.com to connect with over 500,000 supportive women entrepreneurs. Remember, when you choose visibility, you choose success!

Don’t forget to subscribe, leave us a review, and share this episode with another powerhouse woman ready to shine!

Mentioned in this episode:

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You know, you and your team manage all of that together, all for the betterment of the client. And I think what happens as small business owners is we go, what is your distribution method?

First of all, when it comes to being visible, you know, how are people learning about you?

People think they're being so creative with their prompts, but it's ultimately giving you the same stuff as before you know it. You just kind of sound like everybody else.

Yes, yes.

You know, I think the most underrated thing. All right, so welcome to she means millions. The topic today is really all about making sure that we, as women entrepreneurs are being visible. So I want you to raise your hand in your car or in the middle of the street or in the gym, wherever you're listening to this, go ahead and raise your hand by yourself if you know that you are the best at what you do. And now keep it up. If you also know that you're outperforming all of your competitors.

Ooch, ouch.

I'm willing to bet that a lot of your hands just went down wherever you're at in the world. And I think that it all comes down to being more visible and putting yourself out there. Because a lot of us are really talented, but we also are just the best kept secret secret. And therein lies the issue. And so I think that we should have a little bit of a dialogue around the power of visibility, how to be more visible and what that really looks like. So who wants to take it away?

Well, I think visibility is key right now, particularly in a trust recession. I think it's important for you to be showing up and amplifying your showing upness in all the ways that you possibly can. Certainly, um, I believe that the people that are going to, the 1 percenters, the people that are going to make it. So think of it this way. I always think about. So if you can visualize, if you're listening to this and you can't see me, if you're on YouTube, you can see me obviously. But you know that the, there's the horizontal line and then there's a vertical line. And you think of the vertical line.

We're going to make an L here like looser. But this is really a winner formula. So the Y axis, which is the vertical line, that's the, the need for people to find ways to trust you. So that's higher than ever. That is really, really high. That line is really, really tall. And then at the bottom of it, if you were to extend like a letter L, the X axis and The X axis is all about technology acceleration. And I think that's one thing we can all agree on is just how fast technology seems to be accelerating right now, particularly with the onset of artificial intelligence.

And so if you think about then connecting the L, the Y, AIs, right, and then raising the acceleration up to the top point, that to me, right there is the formula for those that want to make the next million dollars in the next three years. That's it right there. Bottom line, it's how do you raise the trust and, and, and totally leverage, you know, technology in a way. And when those two meet at the top, those. That's going to be the 1%. I'm hoping it's bigger than that. I'm hoping it's 5%. We typically don't see that in the real scheme of things in business, but I think those are particularly the ladies and men, for that matter, everybody that is going to really capitalize on the current environment that we have today.

And so being visible is one of the most important ways to elevate people's trust in you because people are just being bombarded by information. I think we'd all, me included, get our feelings hurt on how many people aren't reading all the things that we're putting out. It's so easy for people to spit out, you know, newsletters and blogs and funnels and multiple funnels and just all the things right now with ChatGPT or a cloud or Gemini, whatever your poison of choice is when it comes to AI. And, and I think that people are just don't. They're an overwhelm like, like never before. I think they're not opening it up and they, they're susp. Because it's so well produced, all this copy, it doesn't even sound like you. And so the way in which to really get access to people who really want to meet you and learn about you and ultimately hire you to do business with you, is going to be meeting that face to face like never before.

Mark Cuban's last thing just to validate this Mark Cuban, and he's a goat. And I follow all the goats out there. And I've had the luxury and opportunity to interview him. You can find that interview on YouTube. But he, he recently was in Inc. Magazine, I think I want to say it was the January 26th issue. You could probably do a search on the Internet for that. And he's been such a proponent about the power of AI and yet he's now saying that in three years we're not Going to know what's real and what's not real.

So he's literally making investments now in live event companies because he says that is going to be the way in which people really build connection today. And the bottom line is you're not going to sell business based on contact. You're going to sell business based on connections. And what changes a contact from a connection is the human interaction and the real way in which we begin to create real conversation. And so visibility is key. Show up, show up, show up, show up, show up. And then when you're done, show up some more.

Yeah. You know, for me, I use the term your distribution. The distribution of your knowledge, your wisdom, your contact, your content in terms of, you know, like, what is your distribution method? First of all, when it comes to being visible, you know, how are people learning about you? Why should they care? I mean, all these things come into play. I think about. I mean, Sandra, your point about content, it is totally overwhelming, all right? We're buried in it and claims and everything else. And so it is really about your strategy. You know, no longer can you think about, oh, I'm going to just put this out. You need to really be thinking about the deep strategy, the why behind.

Why are you doing it this way? Why are you communicating it this way? That message that you want people to receive. But how is it being distributed? Which is interesting when I think about us. For example, before CEO plus program, the only way that someone could really connect with us was going to a live event. All right, CEO plus created up a new distribution system for our information to get out and for people to experience who we were and what we're about. And. And from there, then the podcast. The podcast became a critical part to this. The distribution of our content and building relationships and building alignment with people to add to CEO plus.

So it's building on.

Right. And not using AI.

I mean, I think that's part of the. Why this has been so amazing, the receptiveness to the show because it's so clearly not scripted. You know what I. And it's so clearly not AI. You know, it is us, and it is authentic and it is off the cuff. You know, we have a little bit of direction, but we just kind of go off on our little tangents. And that is why people have been so receptive to it. And there's a stat.

And I can't remember, maybe you do, but it's. I think it's like 21 touch points.

Yeah.

Or something like that.

It's.

People need 21 touch points to decide if they want to do business with you. 21.

And it used to be like seven. I mean, so it's tripled.

Yes.

Yeah.

And it is, I think, because of the trust recession. And people just want to be able to really feel like they're in relationship with you before they go into business with you. And so how are you being visible and how are you showing up? And it's not just a matter of showing up, but sharing something of value and also making sure that you're showing up in a way that makes you the obvious choice over somebody else who

does what you do.

Because I don't care what you say. Every single person has a competitor.

Oh, for sure.

Stand it when people are like, I don't have any competitors. No one does it like me.

I'm like, okay, so who's vying for the same dollars? Maybe that's the way to. There are always people that are vying for the same dollars that you're trying to capture as well.

Exactly.

I want to talk also about the not in person. So how is it that you become visible online today? And I think that it's just very easy for us to get bored with ourselves. Ourselves. Say you know what it is that we stand for. And I think clarity is the name of the game. Kym, you talk about it and you also say one of your favorite sayings that I've now stolen and am using on my tour and I attribute to you all the time, and that is your reputation. Is your repetition or your repetition Is your reputation. Both ways.

It works both ways.

It works both ways. I think it is so important today that you don't just vanilla ize, if you will, your messaging. And I think about the goats, the greats. I'm always talking about how I follow the goats and whether it be an individual or a brand, and certainly Nike is a goat. And I don't know how many years I have to look it up.

Decades.

Yeah. They've been using just do it. And they don't stray from the just do it. And they know that many of us have heard it for, as Briana said, if it's 30 years, 30 years, however long, we've heard it from the very beginning. And there's always new people coming into the marketplace that need to hear it or need to hear it again. And so I just think it's really easy as small business owners to feel like rebranding is about always repositioning what it is that we stand for that is not necessarily rebranding. It's being so clear on what it is that you stand for and what you want to be known for and what is your mic drop moment and what is that? Moonshot. And not straying from that and then tapping into all the different branding mechanisms that there is in order to convey that core message over and over and over again.

And I just feel like because we've got access to, you know, all these AI tools, they provide us all kinds of really, you know, great content ideas that we go. That sounds fresh and new and different, but it's also off brand. It's also steering away from your core message, and it's just vanilla.

Yeah, People are think they're being so creative with their prompts, but it's ultimately giving you the same stuff. And before you know it, you just kind of sound like everybody else.

Yes. Yes.

You know?

Yes.

I think the most underrated thing that I don't see enough people doing is owning their story, owning their unique experience experience. Because no one else shares your lived experience. And that is oftentimes the why behind why you do what you do or the reason behind how, why. Your why and your how of your process is all because of your unique lived experience. And not enough people are open about that.

So juicy. I love this. So we've said three things about visibility. One is showing up over and over and over again. The other is staying true to your clear message and not vanilla izing it and not diluting it, but being really clear no matter how bored you get tired of it, you know, if it still represents what it is you do and how you transform your clients. And then the third one that you were saying just now was

your.

No, your origin story. Yes, your origin story. What is it? That is your thumbprint, which is your experience that got you into doing what you're doing and why you're doing, you know? Yeah, yeah.

But I also think you have to pay attention to what is working with your customer. I mean, they've got that sign on their head, right? At all times. What's in it for me? That's what's there. And it never leaves them. You might not see it, but it's there.

Right?

All right.

Right.

And you. And. And your awareness needs to be there. And you get signals all along the way. I mean, it's like, listen, guys, I mean, how many. How many malls have you been through over your life? Or, you know, or a shopping center?

Not enough.

And you, you're walking. You're not enough. Right. In fact, I'm going to regret bringing up a Shopping center or using any shopping words.

Do you feel like you're drowning in your business? Like you're doing everything and something has to give, but you're afraid it might be you. What if I told you there's a network of over 500,000 women entrepreneurs all dedicated to supporting each other? A network of women helping women. I'm Sandra Yancey, founder of eWomenNetwork, and I'm inviting you to join us and become a member. ewomennetwork.com we can't wait to meet you.

No, but, you know, you walk right past store A, store B, store C, you walk right past them. Here's what I can guarantee you. They spent hundreds of thousands of dollars to get you to stop, but you just walk right by, you know, so they want the business, they position themselves for the business, but people are walking by. Think of the. Think of. I love the whole thing with the burger wars. You know what I mean? I think about, who's your favorite? Is it a Whopper? Is it In N Out burger? Is it Wendy's? Who is it, Macy's? Whoever it might be. But people are making choices now.

For me, I'm always enamored with the fact that you can go buy almost any In N Out burger. There's a line of people going in and out. Now, are they doing something that Whopper couldn't do or somebody else couldn't do? I mean, it's not a complicated formula, you know, but. But there is.

They do give you the mats so that you could eat in the car.

Yeah, they do get. But whatever it is they provide informs the. Who will be the customer that stays with them because they are speaking to that customer's need. All right? They're providing a product that people want. And I think you got to look at, be aware of that and then think about, you know, again, how are they. How are they learning about you? How are you staying?

We'll talk about things. Because the one thing about in and out is they've got a very clear visibility strategy. Yeah, right. They're always within, what is it, a mile or something like that, Some kind of distance that off of an exit so that they're visible and it's easy to get in and out and out.

I remember the first time I heard that in California is the first time I was exposed to In N Out Burger. And I remember joking with the guys in the car saying, well, God, what is it? In and out burger. What kind of burger is that? You know, that someone would name it in and out. You know what I mean? And it was like phenomenal. Right.

It's become, it's become famous.

But I'm saying the big thing here is, you know, you can have all the right buzzwords, graphics, everything else, and people will still walk past your store. It's not enough.

Right.

You know, and it's, it, it, it's about understanding what makes their world tick.

Yeah.

And you know, with us, you know, when you're a consultant, when you're a strategist, when you're a coach, it is about, what are you saying that's different? What do you, what is your angle? What is your, your point of differentiation that makes you stand out in the marketplace? I mean, you've got to look at that. It isn't, it isn't about, well, you know, I'm as good as this, this person or better than this person. Yeah. But is, is your customer receiving it that way? Are they, are they seeing the benefit for themselves?

Right.

You know, can they feel their benefit, that benefit that you bring to them in a way that makes them say, I've got to have this, I've got to be a part of what she's offering.

And I think what you just said, so it becomes, for some people, it can become like, wait a minute, you're telling me, don't stray from my brand and be, stick with it. But then also refresh. And so an example that I'm on a 20 city tour right now, it's amazing to me the women that are coming up to me and saying, I've been a member since 2003, 2006, 2008, and in the membership based community and a continuity based business model, which is what a membership based model is, that's unheard of. It's unheard of. It really is unheard of. And I now ask him, so what keeps you coming back? And what they're really clear about is we haven't changed what we stand for. One million women getting to $1 million in annual revenue. But it's interesting to me, Kym, to your point, so we're holding to, you know, our just do it is 1 million women to $1 million in annual revenue.

But the refresh, the saying relevant is people saying, but you're always innovating, you're always coming up with new and different ways. So you stick with what you. But you refresh based on what's going on in the marketplace, in the economy, on your customer base, on the, on the aging out of your customer base and those that are aging in all the complexities that it takes that all of us deal with as we stay in business for, you know, periods of time and for us, for decades, as we're now into our third decade. You know, it is, you know, it is about innovating and refreshing, but not steering away from what it is that we stand for.

The world wants a new I love you song, right? I mean, it is. You don't listen, you don't want to get stale. And all of us experience that all of us find ourselves faced with. I'm in a stale moment right now. You know what I mean? It's time for me to refresh. It's time for me to re evaluate the path that I'm on. Because the world is the way the world moves and the way the world evolves. You know, it's that constant renewal of who we are, what we're about.

And it's, it's in everything, you know, now there's some things that kind of stay the same. We don't see change over. I mean, and it has to do with the human experience. Right. They say 50% of all marriages after all these years end in divorce or separate. That number. Isn't that strange? That number hasn't changed. But it's the one thing, it's the dynamic.

It's a human dynamic between two people. Right. It's just interesting when you, when you look at it, because they profess their love to God and state and still can't figure it out. So when it comes to your marketing and advertising and promotion and staying, you know, innovative, you might have a challenge or two in that area. Yeah, you know, just, just the nature of it.

You know, it's interesting because when you launched EOMA Network, you really didn't have any intention of being the front and center faces of it.

Oh, gosh, no.

And I think EUM Network is what it is because you became the faces

of it because now you.

And now. And now here I am. But the leadership is front and center. And you know, we have had an explosive 2026 and we are definitely on the 10x trajectory. And I think that because of the podcast and us showing up and being visible, it really is the game changer. So anybody that's been hiding behind their company not wanting to be visible. Yeah, I, I do believe that in 2026 that's no longer an option.

Yeah.

You know, unfortunately, if, you know, even we reference some of the greats, like Nike, for instance, even they align with mega influencers. They sign massive contracts. Because even though Nike Isn't a person. They identify with people who their target audience can really get behind, which what

they're watching for is the trends. Obviously, it's way more expensive, the star of the day. But they're watching for the new ones, the new athletes that are coming out, men and women. How can we get them early while we can lock them into a contract? So they're watching the trends. They're watching what. What the customer is noticing, what the customer is looking at.

And they're not cheap. They're hundreds of thousands of dollars. So if you don't want to pay hundreds of thousands of dollars to hire a celebrity, then pay just a few thousand dollars and really build your personal brand.

It's millions. It's millions.

Yeah, you're right, it is. It's millions. I mean, I know what we go through doing book speakers, you know, we're not looking at mega celebrities. I mean, it is crazy, the cost of getting, you know, big names.

But, you know, it is interesting you just said something there. We're not looking for mega celebrities. No. In our case, we're looking for real. For real entrepreneurs that are going through stuff.

Yeah.

Been through stuff.

Yeah.

They had six, you know, had success and had to navigate through it. You know what I'm saying? So we're looking for a real story. So that fits.

Yeah. I will say, though, there was one time I did try to reach out because I think I. I did think Selena Gomez would be awesome because she's from here and she has a brand and she's a celebrity. No, no.

Well, same thing with Jessica Simpson. Yeah. I mean, she's built a billion. Whatever you might think of her, this chick has built a billion dollar shoe business.

Yeah.

You know. Yeah. And. Yeah. And she's from here.

It's not in the budget today.

Exactly. We thought, well, maybe she'll want to come home and visit some family.

Yeah. Yeah.

So on a pit stop, swing on over to our conference.

It'll be worth it.

Half a million bucks.

Yeah. That's crazy. For an hour. Yeah. But. And then you can't use. Anyways. That's a whole other conversation.

But the point of the matter is, you know, if you aren't willing to hire a mega celebrity to represent your company, then you need to start building some mega celebrity around yourself.

Become the one.

Become the one. You know, and it is a lot less expensive to build your own brand than it is to leverage someone else's.

Right.

It is the best.

The.

I think that having a personal brand is probably the most valuable currency going into 2026 and 2027.

And you can do it under an umbrella name. It's E Women Network. It's certainly not Sandra Yancey.

Yeah.

Networking group. It's eWomenNetwork. But within that, and even what we have done with the trifecta.

Yeah.

It's interesting to me just how that has kind of taken a life of its own.

Yeah.

And. And how we've been able then to leverage that and find new, you know, channels by which to offer our products and services individually as well as together.

Yeah, that's so true.

Yeah. Based on individual brands underneath the company umbrella.

Yeah.

So, you know, people struggle with branding and visibility. And you know what? It's understandable. It is not easy. I mean, it's. You know, I don't want it to be just like a trite thing. I mean, it is it. That's why I say strategy. I mean, think about what we do, what we go through.

When we bring people in to the office and we spend the day and the stuff that we. We uncover now. You know what, though, what's very interesting about it, it's one of the core things that we do, and it's interesting. We start off the meetings that we have when people come in and spend the day with us. Us. And one of the first things we do is let's talk about that moment where you crack the champagne. Champagne bottle and you say, I did it. I arrived.

And we. We always say, describe for us you arrived.

Yeah.

People have a difficult time. Why do you think people have a difficult time with that?

They haven't fully named their moonshot yet. I think a lot of times business owners are just so busy kind of putting one foot in front of the other. They might. They might declare it at the very beginning, but then they get into the business and they get caught up in the administravia or the busyness of the business, and before you know it, they simply just lose track of the moonshot. And if you don't know what that moonshot is in reverse engineering, that's why you ask that question. That's why it's so strategic. It's why it's so important. It's why it's your first question, because we gotta know what that is, and then reverse engineer from there, because you make very different decisions.

When you are really clear on what that true moonshot is that you're going for, on what that I've arrived, that champagne moment really is. And that's why it's so important. And I think we just get lost in, you know, putting one foot in front of the other and making the cash register ring to pay today's bills, that we lose sight of the big. Of the big picture, and then we suddenly are just making decisions just to, you know, make a buck, whether it's the wrong person, which becomes the nightmare client, which then takes forever to undo, and sucks up a lot of time. And then next thing you're wounded. And, you know, now you're looking for the next thing, but you're being too cautious and. Or you're cash poor. And so you see there's an opportunity, but you can't afford that opportunity, so you get distracted and realize that, you know, you're paying for it anyway.

I think that's the one thing that I learned from Ken Kragan, and that is you pay for coaching whether you get a good coach or not. Just know you're paying for it. Just want everybody to hear this. You are paying for a coach. So if you're saying, no, I'm not paying for a coach, Sandra, I don't have a coach right now. Yep, yep. And you're paying for it. You're paying for it by the slowness in which you are.

Are operating right now. You're paying for it in the. The dist. Distractions that you're getting caught up with that, sucking up some of your 14, 40 minutes every single day. You're paying for it with the mistakes that you're making, the time it's taking to undo the mistakes, the damage that that has caused, the cost that it's created, all the things you're paying for it no matter what. Or you could attach yourself to someone's locomotive who's been there, done that, and can whisk you along in such an accelerated fashion and help you avoid the landmines and. And all the mistakes. You're paying for it anyway, you know, and I think the most important thing you can pay for is, you know, like, okay, buckle up, buttercup, right now, because I feel so strongly about this, and that is you've got to make enough money that you're saving some money so that you can invest in somebody that really knows about branding, because you need somebody outside of yourself.

You're just too close to it. You can't see it. People are going to see potential in you that you just can't see in yourself right now. It does require a mindset shift to go to that next level because you're functioning incrementally. And a real brand expert is going to elevate you two to three, four times where you are right now and re change the way you look and see at things, which allows you to step into it in a much bigger, powerful way. Gives you the courage you'll never have the confidence. I think confidence is a consequence of courage. But you'll have the courage to take that next step because you've got somebody that believes in you and sees in you.

I think that's your brilliance, Kym. And you as well, Briana, from an online version. I mean, I know I rely on the two of you. I don't think I'd be where I would be if it wasn't for the two of you reinforcing and believing in me to do some things that just really out of my comfort zone that I'd just rather not do. I didn't have to. I could give you a million excuses not to do some things, you know, like even this podcast. Right. Brianna, you came, said we need to do a podcast.

I was like, no.

Yeah. I think most women are resisting the urge to be visible and they really have no reason because we all have beautiful cameras on our phones. Every single camera on the phone now is great quality video. And to take a photo, to post a video, it is all at our fingertips. The ability to put out your message and to be visible is easier than ever. So it's really not a skills issue, it's really not a accessibility issue. It's a decisiveness issue. And you're just, just choosing not to be visible.

Yeah. And I think that we need to make better choices

also, you know, when it comes to your, your visibility, be discerning about who you work with. I remember, you know, when, when I have hired people and I get their resume and all of that, especially if I was hiring a graphic artist or I'm hiring a video editor, let's say, for example, you know what I do? I go right to their samples because I don't care what's in their resume. They have to pass the vibe tech. Yeah, the design skill. I gotta see it in their design skill above all to see if we get the same aesthetic, see what we're going for. I remember in particular it was a brochure that I did for a company and rather extensive. Beautiful. And I interviewed, oh, probably about eight or nine high level graphic designers in, in Dallas.

And there was one guy in particular who I just loved the clarity, the simplicity of his work, you know, and I knew you got my aesthetic, you've got it, you know. So my piece of advice I would give you Especially if you were looking at growing your brand is, you know, look at the companies that you like, that you value, you are impressed with. You know that. That you're reaching people and you're talking to people who are presenting you with examples of the kind of quality of work that they do that you'd like to have for yourself. It'll be different. It'll be you. But you can look at someone's work and. And determine what I see now, though, I see a lot of people working with a hodgepodge of people.

Oh, yeah, you know, they've got somebody. Oh, they worked on my website, and

somebody else did the logo.

Well, and very often the person working on the website can be at odds with the person doing the video because they feel like they've got to get their $0.02 in and say something about the video. And the video person has to say something about the graphic design person if they were to do this.

And then the marketing, the messaging, the copywriter.

And so you have this little creative conflict going on among creative people working with them for, you know, 30 years. Right? Just different creative times types, but finding people that you like, the work that they do, and you want to take advantage of that skill set and bring that kind of conceptualization skill to your project.

What I love about what you are, Kym, is you're like the general contractor, you know, you know, the plumber, you know, the electric guy, you know, the design guy, you know, the aesthetic guy, you know, all the things. And you, you know, you and your team manage all of that together, all for the betterment of the client. And I think what happens as small business owners is we go hired the logo guy, and we go hire the color person, and we go hire the font person, and we hire the copywriter person, we hire the video person, and nobody's talking to each other, and everybody's coming, as you said, from their own perspective. And I think what you do so well is you are the general contractor that's making sure that everything is all working into one cohesive direction. And that's why I think it takes. Takes. It takes an investment, and it takes a choice. You know, Brianna, when you were saying choice, it made me think of Zig Ziglar and the line that Zig used to be a neighbor of ours.

And I used to. I used to. We had the same trainer, believe it or not. And so on Mondays and Wednesdays, we both worked out. Monday, Wednesday and Saturday, Saturday. He kept his time. I always slept in and went after my coffee a little bit later. That kind of thing.

So I didn't see him on Saturdays, but every Monday and Wednesday when I walked into the gym and he was on the bike cooling down. And then I would get on the bike to warm up and I would sit next to him. And it was some really precious time when I think back. But one of the things that speaks to Brianna, what you just said, is that he used to say, success isn't for the chosen few, it's for the few who choose it. And I do think visibility is a choice. Yeah. I think you have to decide. I don't think you have to do it all alone.

I think you've got some tools that are at your fingertips that you can leverage, but you want to make sure you've got a master plan that you know exactly the whole thing that you're trying to create so that you can put all the pieces together. And in the end, it creates the picture of what that moonshot was all about to begin with.

Yeah. If you're not clear on your brand before you start being visible, you're kind of putting the cart before the horse. Because you can grow visibility and share all kinds of messaging that's maybe disconnected. Either two things are going to happen. Either it's just not going to connect, it's not going to land, and you're not going to gain any followers, or you're going to grow your audience, but they're not people that are ever going to convert and turn into customers. Because a following is different than an audience. Right. And following is different than an audience is different than a community.

And so I think that if you don't have clarity on your brand and you're just spewing all kinds of content out there, you're getting a hodgepodge of different people following you for different reasons. And it's hard to build a real community when there's not an aligned purpose behind why they're following your journey. And so you have to have a clear brand direction, a strategy behind it, and then build your visibility off of that. And if you do that, not only will you grow your following, you'll have an engaged audience. And then that engaged audience is ultimately what is going to become your community.

Yeah. You know, and, and I, and I would also say the people that you work with should be inspiring you too. You know, I know as you know, saying, one of my all time favorite, you know, copy strategists was Gin. Right. And you know, who brought so much to the table, and you find yourself saying, God, I love that. I love That, I mean, what. Watch the language behind how you feel about the work that you're being presented with.

With.

You know what I mean? Where you're able to say, I love it. This is great. You. You feel like it's, it's. It has elevated. You just pay attention to that sixth sense that you have, you know, that you pick up on intuitively. You just pick up on and vibe with it.

Yeah.

You know, and I mentioned. I play with that a lot. The whole thing of. From a vibe standpoint, how does it feel to you? What, what, what's it communicating to you? How do you, you know, how do you feel when you see it? You know, all of that plays into the equation.

Yeah.

You know, and so many people don't play that way, but it plays into the equation.

Makes.

It makes a massive difference.

It does. It really does. I, I loved working with Jen too.

Awesome.

I mean, we could go on forever. I think that we've hit a lot of ground and talked about a few. Several tips, if you want to summarize, because I know that you're the queen of summarization.

Well, I mean, I started and then it got to be more and more and more so. But I, I know that I hit, I think, four. And then we talked about, you know, making sure that you are tapping into someone who understands your cohesive brand and who's going to architect the real moonshot for you, help you really identify what does, as you. The term you use, Kym, Cracking the champagne open and then reverse engineering from there and knows the players and the right players to bring around, you know, your particular. Your particular brand. And I think, Briana, for you, it's really about just making sure that you are in choice, that you have things at your fingertips. No excuses. So even if you're not in a position to hire somebody right now, you still have.

That's not an excuse. When you lose your excuses, you find your results. There are some things you've got at your fingertips and you just have to decide to lean into them. It's hard for me, so I can say this very clearly. Briana has to remind me all the time to lean in so that people not only know what you stand for professionally, but they get to know you a little bit behind the scenes too, because that really confirms for them that authentic side. A little bit of a silly side, maybe the crazy side, the fun side

or just the real side. Yeah, messy side.

Yeah, exactly. Because as we have demonstrated over and over again on our CEO plus calls. Yeah, we do. We do the call the behind the scenes. It's called All Access. It's the second Monday of every month. Our All Access, which is behind the scenes. And we've been, you know, it's felt a little risky for me because it's not my nature, but we've been pretty transparent sometimes about kind of the craziness and the messiness of it.

And, you know, it's wonderful to see hundreds and hundreds and hundreds and hundreds of people, you know, chuckle with us, laugh with us, maybe even laugh at us a little bit. But hang in there and say, I'm glad I'm not the only one that no matter how successful you become, you know, being, being a business owner, you have to be a little cray cray. And, you know, you have to, you can't be normal. I've been in normal rooms. It's not my space. And so if that's you, you just need to know that, you know, you're. You're in the right place. You don't have to just mean, mean business.

Right. She can also mean millions.

Wow.

Kind of like lined up at the same time. Good hit on the million is.