4 Tips to Maximize Profits and Minimize Stress During Your Next Launch

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TONOR TC-777 Audio Device-1: Well, hello

there and welcome to another episode

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of the deeply rooted business podcast.

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It's me just today.

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I'm here solo because Rachel is

still out on maternity leave, taking

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care of that sweet, new baby boy.

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She has, I know she'll be back

with us shortly and I cannot wait.

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I'm ready to get back and

chatting with her and just

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hear all about her experience.

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But until then, you're stuck with me.

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And today we're going to be talking

about a very timely topic, because

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I know a lot of you out there

are wrapping up your launches of

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your group programs or courses.

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September is a really

popular time to launch.

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Before we get into the holidays.

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And while I know this should be a.

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Very exciting time for most business

owners, you're launching your program.

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You're getting new clients in there.

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It's a lot of high energy.

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I know that the reality that I

see sometimes is far from that.

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So instead of feeling energized and

motivated, maybe you feel really

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burnt out right now or overwhelmed.

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And just stressed out and really

like, you don't even have the

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capacity to celebrate all that.

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You've just accomplished because you

have worked so hard over the past month.

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So today we're going to explore

why this happens, but also

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what you can do to avoid it.

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Now.

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If you're feeling this way, just

know that burnout during your

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launch is a very common experience,

but it doesn't have to be.

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So today, I just really want to

explore some of the reasons or

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mistakes or root causes that I see

why this burnout tends to happen.

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And why you're getting so

stressed out during your launches.

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And more importantly, what

you can do to avoid it.

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So the number one reason or mistake that

I see entrepreneurs make when launching is

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over-complicating their launch strategy.

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And trying to do every strategy

or tactic they've seen or been

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taught by various business coaches.

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Like, you know, you've done it before,

like trying to do the webinars and the

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challenges and all the emails and the

social media blitz is all the once.

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And this more is better.

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Mentality is going to

quickly lead to burnout.

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Now I really don't blame you

for falling into this trap.

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I myself have fallen into this trap.

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And I think one of the root causes

of this is if you've ever bought a

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launch program or a course From one

of the bigger celebrity entrepreneurs.

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You will know that these programs are

packed full of very complex strategies.

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And a lot of times they're selling

the strategies that have made them

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successful, but not disclosing

the size of their team or their

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budget that has made this possible.

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And if you're not at that level, yet.

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Trying to execute the same level

strategy can be very overwhelming.

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And not even that, just some

of these courses are massive.

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Like the one I have has like 80

different modules and just consuming

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all that content is really overwhelming.

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And more importantly, executing on

that strategy is really overwhelming.

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So I think it's really important when

you're determining your launch strategy

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to make sure you are cherry picking

what works for you not trying to

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execute the exact strategy, pull it out,

decide what aligns with your capacity.

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And also how you

energetically like to show up.

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you don't have to host a masterclass

if you don't like showing up live.

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You do not have to do a challenge.

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If you do not have the capacity to

show up every day for five days.

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your launch can be successful.

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By you showing up the way that you

enjoy to show up and it's actually

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going to be more successful because your

potential students are going to see that.

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give yourself the grace to have a 1.0

or 2.0 or 3.0 version of your launch.

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And you can layer on different

strategies as you continue to

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launch and relaunch your programs.

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You don't have to do it all at once.

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if you have a smaller team.

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You just want to make sure

that the capacity is aligned

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with the scope of the project.

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And the deliverables of the launch.

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All right.

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So let's get into reason number two.

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And this is a lack of

having a strategic plan.

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So if you're like most of the visionary

entrepreneurs that I work with, you

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love to take action, but you feel

some kind of way about planning.

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It may not be your strongest suit.

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Sometimes you may feel

like you're wasting time.

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If you're not taking action.

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But the reality is that without a

clear strategic plan, your launch is

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going to feel chaotic and disorganized,

and you're going to find yourself

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reacting to problems as they arise.

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Rather than proactively

managing your launch.

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And this lack of direction is

going to lead to inefficiency.

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Waste of time and definitely an increase

of anxiety, because if you're trying

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to manage your launch from your head,

it can be very overwhelming because as

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you know, that launches have a lot of

different moving pieces and parts and

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trying to keep all of your to-dos in

your head is just going to be too much.

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So, you know, if you don't take the time

to plan your launch, then you're going to

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feel like you're constantly putting out

fires every day, rather than executing

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a well thought out in column strategy.

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Which is that way takes a lot more energy.

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And the number three reason behind launch

burnout that I see is inadequate support.

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So I see.

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Entrepreneurs trying to

do everything themselves.

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You know, as an entrepreneur,

we know how to get scrappy.

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So we have built our

businesses from the ground up.

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we know how to write the copy.

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We know how to design the sales page.

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We know how to create all the

launch assets and hop into Canva.

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We can attempt to put all the

moving tech pieces together.

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I think we get stuck in this belief that.

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if we DIY every aspect of our launch,

that's the only way we're going to be

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able to be in control or maintain profits.

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When the reality is that this solo

approach is going to quickly lead to

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more stress and burnout because you're

simply taking on too much and you're

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spreading yourself way too thin.

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And by doing this, you're going to

have very little time for self care.

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Reflection and the strategic thinking

that is critical to your launch success.

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And then the number four reason of.

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Launch burnout is ignoring

your personal wellness.

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So I work with a lot of wellness

entrepreneurs to help launch

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their group programs and courses.

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And ironically, I often see them

Nicolock their own wellbeing

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throughout the launch process.

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They're working longer hours.

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they may not be sleeping as well.

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They're having poor stress management

and this neglect often results in

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both physical and mental exhaustion.

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And by the time their launches over, they

are burnt to a crisp and too tired to

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even enjoy their success of their launch.

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And if you've ever experienced burnout,

you know that sometimes it can take

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weeks or even months to come back from.

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So this is no bueno.

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The good news is that all of

these root causes can be mitigated

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and burnout does not have to be

part of your launch experience.

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So let's now explore some strategies

to help you have a successful launch.

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That maximize his profits,

but also minimizes the stress.

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So the first thing that you're going to

do to have a more peaceful and profitable

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launch is simplify your strategy.

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and rather than try to implement

everything under the sun, you're

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going to focus on what truly matters.

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And you're going to choose two to

three strategies or tactics that align

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with girls' own strengths and how

you energetically, like to show up.

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this might mean prioritizing an

email only launch, or if you love

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to show up, live doing a masterclass

or a webinar while skipping the

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social media blitz altogether.

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By simplifying your strategy.

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You're going to reduce the amount

of moving parts in your launch and

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the potential for overwhelm And this

focused approach is going to allow you

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to deliver high quality content and

experience for your potential customers

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without spreading yourself too thin.

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All right.

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Number two, you're going to

create a step-by-step launch plan.

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I know that investing the time upfront

to plan your launch sounds like a total

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drag, but I promise you if you outline

every task, deadline, and responsibility,

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you're going to have so much more

peace of mind here in your launch.

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I highly recommend using a tool

like notion to capture this process

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so that you're able to easily

repeat it in future launches.

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And this plan is going to give

you a roadmap to make sure that

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you stay on track, that you're

meeting milestones and deadlines.

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So that you can effectively

manage your energy.

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It's also gonna allow you to feel way

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