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Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.
Episode 5129th March 2026 • A.I. In Football • Tom Butterfield & David Bromley
00:00:00 00:44:48

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Summary

This episode explores the importance of establishing a consistent and institutionalised recruitment process in football clubs. It covers the key documents, regular meeting rhythms, and strategies to ensure the process outlasts individual personnel changes.

We explore the role of structured identity work, AI, and data-driven decision-making in football recruitment. David and Tom discuss how a clear, upstream process transforms recruitment practices, enhances decision defensibility, and integrates AI tools effectively.

Key Topics

  • The four key documents for recruitment: identity snapshot, role brief library, shortlist archive, target matrix
  • The importance of a weekly recruitment rhythm and structured meetings
  • Challenges in maintaining a continuous recruitment process during the season
  • How to ensure process sustainability despite personnel changes
  • The role of ownership and accountability in process maintenance
  • The importance of current identity snapshot and role briefs
  • Using AI to maintain document consistency and flag updates
  • The impact of structured workflows on decision-making and club culture

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