Welcome to the first episode in our Top 4 Under 40 series. These four episodes will feature conversations with the winners of Fruit & Vegetable’s recent contest, which sought to recognize the industry’s young trailblazers.

Susan Judd combines a love of agriculture with a keen business sense in her many projects and pursuits. In this episode, Fruit & Vegetable associate editor Alex Barnard chats with Judd, retail processes manager at Heeman’s and co-creator of Ride the Bine. Judd shares her thoughts on the importance of networking, consumer misconceptions about agriculture, and produce as the new fast food.