With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and moved away from comfort to challenge himself further.

This has helped him learn that marketing is all about connecting with people and that, ultimately, loyalty building is key to creating long-term consumer relationships for brands. Rustom believes that brands need to start seeing consumers as long-term investments and be more generous towards them, moving away from transactional relationships.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net