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Using Amazon DSP to Create an Advertising Ecosystem w/ Vitalii Khyzhniak
Episode 535th January 2022 • The Ad Project • Ad Advance
00:00:00 00:24:34

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Having access to first-party data on customers' purchases can revolutionize your advertising strategy. For today's episode, we're excited to have advertising expert Vitalii Khyzhniak from Profit Whales join Joe Shelerud to discuss leveraging Amazon DSP data and building an advertising ecosystem.

Key Items Covered:

  • Rules of thumb when getting started with DSP
  • Allocating budgets between different ad types
  • Using DSP analytics to supplement Sponsored Ads

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