On this episode of The Data Storytellers podcast, we explore the critical integration of data, technology, and human capital within the media sector with Jendrik Timm, Head of Data at RTL. Jendrik discusses his journey from business administration to leading data-driven initiatives within a major media company. Our discussion highlights the challenges and successes of merging traditional media practices with modern data analytics, the strategic advantage of data literacy, and the cultural shifts required to embrace a data-driven approach in creative industries. We delve into the nuances of leading data teams, fostering data literacy, and the importance of data ethics and privacy in shaping responsible media practices.

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00:08 - Introduction to Jendrik Tlmm and his role at RTL

01:05 - Jendrik's transition from media management to data leadership

03:15 - Challenges of integrating data analytics in traditional media settings

07:35 - Success stories of data-driven decision-making at RTL

12:48 - The creation and impact of RTL's data academy

17:10 - The strategic role of data in digital transformation initiatives

22:29 - Building a unified data team across different company branches

27:45 - The importance of ethical considerations in data handling

33:12 - Future directions for data strategies in the media industry

36:50 - Conclusion and reflections on data's role in evolving business models