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THE CORNER OFFICE WASN'T THE GOAL — IT WAS THE WARNING SIGN
Episode 9627th August 2026 • A Turn of Events™ • Annette Naif
00:00:00 00:38:43

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We had a great time on our interview with Forrest Derr about THE CORNER OFFICE WASN'T THE GOAL — IT WAS THE WARNING SIGN.

Forrest Derr is a Fractional COO, EOS Integrator, and founder of Derr Consulting. With more than 25 years as a second-in-command leader, he helps founders build better businesses through people, process, and structure. Known as "The Fractionator™," Forrest works with growing companies to reduce chaos, improve accountability, and help owners get their time back while building businesses that can scale.

Forrest shared a wealth of information about:

  • what made him walk away from a corner office with a balcony overlooking downtown Fairhope;
  • what did the moment feel like when he realized the title of President wasn't enough;
  • what did he know that others didn't when he went from President of a telecom company to a landscaping operation;
  • a moment where he realized he had been doing the same job the whole time — just under different roofs;
  • when did you first recognize you were the jockey, not the horse when he describes founders as thoroughbred racehorses — powerful, fast, and dangerous without direction; and
  • so much more!

Connect with Forrest Derr:

  • LinkedIn: https://www.linkedin.com/in/forrestkderr/
  • Website: https://derrconsulting.com/

Connect with Annette Naif:

  • Website: www.naifproductions.com/
  • Facebook: www.facebook.com/naifproductions/
  • LinkedIn: www.linkedin.com/in/annettenaif/
  • Event Planners Society Facebook Group: www.facebook.com/groups/eventplannerssociety/

Cheers!

Annette

EVENT AND WEDDING PLANNING WORKSHOP - If you are looking to start your own event or wedding planning business (without making costly mistakes), or have an event or wedding business you are struggling with and don't know how to turn things around, join us in the Event Planners Society FB Group where we will be announcing our next Workshop. You won't want to miss it!

EVENT CONSULTING - If you are looking to host a live, hybrid or virtual event and have no idea where to start or need help finding a great venue for your event, reach out to us to set up some time for a FREE consultation call at [email protected]. Happy to help!

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