Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Danavir Sarria, @danavirsarria is back, reviewing BFCM emails with Sarah. \

• Beautifully designed email, clearly articulates that it’s a Cyber Monday sales email
• They make multiple offers, something that is hard to execute
• Great use of fonts and graphic design to make it easy to skim and read at a distance (or on your phone without your contacts in).
• Make promotions clearer to understand, especially if some promotions are add ons or enter to win. Bad promotions will create headaches for your CX team.
• Too many capital letters for paragraph text makes it hard to read, and understand.
• Now is the time to give value to loyal followers (not awareness or acquisition), and get them to take action.
• You don’t have to be clever, you can create urgency by telling it like it is.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail