Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113
My first guest of 2017 is Malcolm Davidson.
We talk about how he's used YouTube videos to find clients for his mortgage broking business
Welcome to episode 113 of the Marketing and Finance Podcast.
We chat about:
- How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers
- Shooting quality videos quickly and cost effectively
- Handling compliance issues around creating engaging content
- Putting out good information rather than just sales blurb
Who Malcolm Davidson?
Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited.
Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm's business has rocketed. He's boosted his success by putting out engaging videos on YouTube which answer client's questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they've met him in person.
Links and Show Notes.
For links to the books and apps mentioned by Malcolm, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I’m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
