Should you be posting on LinkedIn to grow your coaching or consulting business? Or have you been posting consistently, trying to “do LinkedIn right,” and still wondering: Where the heck are the clients?
LinkedIn can be a powerful place to build credibility, stay visible, and remind your network what you do.
But just because LinkedIn can help your business doesn’t mean it needs to become your entire marketing strategy — or that spending hours trying to outsmart the algorithm is worth your time right now.
In this third episode of my "Worth Your Time" Series, we’re looking at LinkedIn specifically as a marketing strategy: when it makes sense to invest your time there, what role it can realistically play in your business, and what may need to come first before posting more will actually help.
I’ve been on LinkedIn for decades and have used it throughout nearly 13 years in business. I’ve tried different strategies, worked with LinkedIn experts, and watched what actually leads to visibility, credibility, relationships, and clients.
And one thing has become very clear: before you worry about passing the LinkedIn algorithm test, you need to pass what I call the Coffee Test.
✨ If you’ve been wondering whether you should post more, change your strategy, or take some pressure off yourself altogether, this episode will help you decide whether LinkedIn is a “yes,” a “no,” or simply a “not yet.”
🎯 You’ll Discover:
- Why LinkedIn may be more valuable as a credibility and awareness tool than a direct client-acquisition machine
- The Coffee Test to use before you spend more time worrying about what to post
- Why your LinkedIn profile needs to tell the right story before your posts can do much for you
- How to know whether your clients, referral partners, and network make LinkedIn worth your time
- Why posting to your network is not the same thing as actually working your network
- What to focus on first if you’re not yet clear on what you want to be known for
- How to use LinkedIn consistently without letting it consume your marketing life
🤝 Special Bonus to Work With Me This September:
If this episode has you thinking, “I know I need to be more visible, but I’m not actually clear enough on what I should be saying yet,” this is exactly where I can help.
Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, post on LinkedIn, and invite people to work with you.
🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE*! 🌟
Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including 12 weeks of cut-and-paste LinkedIn post templates to help you consistently build awareness around your expertise without starting from a blank page every week.
📅 To get started, set a free consultation with me now:
➡️ www.greateststorycreative.com/consult
PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!
*Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.
✅ Dive Deeper:
- Episode 84: "Is Podcasting Worth Your Time Right Now?"
- Episode 85: "Is Speaking for Free Worth Your Time Right Now?"
- Explore more episodes and resources at www.greateststorycreative.com/podcast
✨ Moment of Magic:
Enjoy "The Corporate Anthem" Song by Cat McDonnell (@Doobystuf on Instagram): https://www.instagram.com/reel/Dcd6ZT2FaC_/?stkn=MWEzbmJkdGIyNmlyZA==
