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I want to talk about something that most people don't really say out loud. There's usually something in your business that you already know is not quite right. And it's not a catastrophe. It's not something that keeps you up at night. It's just something that sits quietly in the background, a nagging feeling, a pattern you've noticed. Something that when you're being really honest with yourself, you know needs attention. And yet somehow every time it surfaces,
Sumantha McMahon (:
you find a reason why now is not the right time to deal with it. It's just not urgent enough. There are other things more pressing. It's probably fine. Everyone has bits of their business that they're not very happy with or that aren't perfect. You'll get to eventually. And so it stays week after week, quietly there in the background, occasionally resurfacing and just as quickly being talked back down. I think we have become very skilled at this.
Sumantha McMahon (:
at rationalising what's not working, at constructing perfectly reasonable explanations for why something is the way it is and why changing it can wait. I want to share something personal here because I think it explains why this matters so much to me. At the end of 2023, I was preparing to begin a year-long fertility treatment and all of a sudden I had a deadline, a real one, because I knew there was a chance that I would be unwell during treatment.
Sumantha McMahon (:
I knew I might need time off and for the first time I had to look honestly at the parts of my business that I had been just quietly explaining away because I was genuinely worried about whether I could sustain them if things got hard. And what struck me was this, those things had actually been there for a while. I had noticed them. I had just kept finding reasons to leave them for another time. It took a significant... Start that bit again.
Sumantha McMahon (:
It took a significant personal moment to make me stop and actually deal with them. And I'm sharing this because I do not want that to be your experience. I don't want something in your life to shift, something unexpected or pressured or difficult. And for that to be the thing that finally forces you to look at what you already knew needed attention. Because the avoiding is almost always harder than the addressing. Most of the time,
Sumantha McMahon (:
When you finally look directly at the thing you've been sidestepping, it turns out to be far more manageable than the story you had built around it. So I'd love to ask you very simple question. What is the thing in your business right now that you keep explaining away? You don't have to fix it today, but I do want you to stop pretending that you haven't noticed it. Because being proactive, choosing to look at it clearly before life forces your hand, is one of the kindest things you can do for yourself.
Sumantha McMahon (:
and for the business you have worked so hard to build.