In this episode, Food & Drink Business editor, Kim Berry, talks to Jed Simpfendorfer and Dr Ro Mueller from market research firm, Tgarage, about what Australian consumers are thinking and how that impacts food and beverage businesses.

The discussion explores Tgarage’s most recent insights into consumer behaviours and the tension point between trying to reduce spending but still wanting moments of joy and ways to connect. Jed and Ro breakdown the unfolding shift from spending on entertainment and going out, to the premiumisation of supermarket goods and entertaining at home. Jed discusses the idea of nostalgia and how at times of trying to reduce spending, consumers will avoid buying new items and instead return to the familiar, even products from their childhood.

The episode ends with a discussion on how humans have firmly shown, that when faced with making a decision using rational logic or emotional engagement, the emotional will always drive the purchase.

LINKS:

Sponsored by CommBank

commbank.com.au/manufacturing 

Tgarage:

tgarage.com.au

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The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au).

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Host: Kim Berry

MC: Grant McHerron

Producer: Steve Visscher

Editor: Chris Visscher

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