How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter?

Introducing In The Demo; a new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.

Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com