E137 - Thinking Small to Grow Big: How Solving One Problem Can Help You Scale | with Maceo Jourdan
Episode 137 •
18th June 2021 • The One Big Tip Podcast with Jeff Mendelson • Everyone has that One Big Tip!
Maceo says that in order to think small to grow big, all you have to do is look at one person and a problem they need to be solved. This involves figuring out exactly what your specific niche is and reaching out directly to people within it - you’d be amazed by what an effect this can have on your business and sales.
This episode is packed with all of Maceo’s great insight and knowledge. You’ll learn about the importance of communicating with your target audience, why you should always base your decisions on solid data, but most importantly, you’ll hear tons of Maceo’s actionable tips along with great real-life examples of how you can think small to ensure your business grows big.
In this episode:
[1:49] Maceo tells his backstory - his entrepreneurship journey started when he was just 8 years old!
[5:52] Maceo starts to unpack his one big tip: thinking small to grow big. It’s all about understanding your audience and catering directly to them.
[16:14] Maceo says that the key to catering to your niche is talking directly to your ideal clients and figuring out what motivates them to buy a product.
[23:15] Maceo emphasizes the importance of basing your decisions on solid data.
[26:35] Maceo offers a formula for making sales: figure out your offer, your price, and the guarantee.
[28:15] We discuss the importance of knowing your niche and getting to know the people within it - Maceo says you should be talking and selling directly to them.