Today I am sharing the insights that have come out of the latest UK Wedding Report from Bridebook and the Knots recent proposal report. I am looking at the date to answer the question what do wedding couples want in 2024?
Download the full UK Wedding Report
Download the Knot Proposal report
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Time Stamps:
Introduction to industry reports (00:00:00) Explanation of the importance of industry reports and the intention to analyze two specific reports.
Caveats of reading industry reports (00:00:53) Guidance on how to interpret industry reports and the potential biases in the data.
Insights from UK Wedding Report 2024 (00:03:16) Highlights from the UK Wedding Report, including increased wedding spending, the influence of Gen Z, and the importance of Instagram for couples.
Importance of price transparency (00:06:04) Emphasis on the significance of price transparency for wedding business and the impact on couples' decision-making.
The role of personality in decision-making (00:08:58) Discussion on the importance of personality and comfort with suppliers, outweighing price considerations for couples.
Personalization trend (00:10:02) The increasing importance of personalization in weddings and the potential for wedding businesses to offer personalized services.
Shift in wedding day preferences (00:11:00) Insights into the declining popularity of Saturday weddings and the opportunities for wedding businesses in weekday weddings.
Challenges for couples and simplifying the process (00:12:51) Identification of pricing and overwhelm as significant challenges for couples and the need to simplify the booking process.
Sources for finding suppliers (00:15:32) Insights into the main sources used by couples to find wedding suppliers, including Google, social media, and word of mouth.
Empowering Couples (00:16:18) Tips for empowering couples to share and recommend wedding businesses through gifts, networking, and word-of-mouth.
Sustainability in Weddings (00:17:12) The increasing importance of sustainability in weddings, including eco-conscious choices and the need for businesses to promote sustainability efforts.
Destination Weddings (00:18:33) The rising popularity of destination weddings, particularly in Italy, and the opportunities it presents for businesses in this market.
Proposal Trends (00:20:21) The growing trend of pre-engagement wedding planning and the increasing demand for elaborate proposals, creating potential opportunities for wedding suppliers.
Pricing and Social Media Presence (00:22:15) The importance of transparent pricing, addressing overwhelm, and maintaining a strong online presence to attract potential clients.
Mentioned in this episode:
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It's February and this is one of my favorite times of year because
Becca:it's when a lot of the industry bodies and directories start releasing their
Becca:reports of survey data that they've collected from their couples planning
Becca:their wedding over the last few months.
Becca:Now I know that sometimes these reports can be long, they can be distracting
Becca:because some of the things in them we don't agree with but there's so
Becca:much goodness to be found in them.
Becca:So in today's episode I'm going to be breaking down for you a
Becca:couple of the reports that have come out over the last week.
Becca:I'm pulling out the information that I think is what you need to know and is
Becca:going to make the biggest difference to your wedding business this year.
Becca:So hold on tight.
Becca:We're going to go through it at rapid fire to save you reading
Becca:through the whole report yourself.
Becca:I'm Becca Pountney, wedding business, marketing expert, speaker, and blogger.
Becca:And you're listening to the wedding pros who are ready to grow podcast.
Becca:I'm here to share with you actionable tips, strategies and real life
Becca:examples to help you take your wedding business to the next level.
Becca:If you are an ambitious wedding business owner that wants to take your passion
Becca:and use it to build a profitable, sustainable business doing what you
Becca:love, then you're in the right place.
Becca:Let's get going with today's episode.
Becca:As we take a deep dive into some of these wedding industry reports,
Becca:it has to start with some caveats.
Becca:So the two industry reports that we're going to be looking at in today's
Becca:episode is firstly the UK Wedding Report 2024, which was released by
Becca:Bridebook, and the Not Out in the U.
Becca:S.
Becca:have also released a proposal report as well this month.
Becca:So they're the two things we're going to be looking at.
Becca:Now when looking at any report, there are some things we need to pay attention to.
Becca:So first of all, all reports are always going to be slightly weighted
Becca:towards whoever is doing the reporting.
Becca:So for example, the bride book report will ask their survey respondents
Becca:how many of them use bride book.
Becca:Of course, that number is going to be hugely high because they're
Becca:talking to their audience.
Becca:So there are some things we need to bear in mind when we're reading
Becca:this data, and we do need to take some things with a pinch of salt.
Becca:Now the other thing to remember is that when they get this data,
Becca:it is going to be wide ranging.
Becca:So some people that fill out the report are going to be high earners and are going
Becca:to be filling out the report in one way and other people will have had a wedding
Becca:where they've done everything themselves.
Becca:And so therefore, when it comes to things like how much money is being
Becca:spent on weddings and how much money is being spent on individual suppliers,
Becca:again, let's not get too bogged down in.
Becca:that data because it isn't always going to be that accurate.
Becca:However, I do think these reports are worth paying attention to.
Becca:Number one, because these big companies are doing the work for us.
Becca:It takes ages to compile a report like this, to get all of the
Becca:survey data, to pull it together and turn it into something.
Becca:So it's great news that these bodies are doing it for us and
Becca:we can digest it in this way.
Becca:The other thing is they just have a lot of data from couples that
Becca:most of us don't have access to.
Becca:These sites have huge numbers of users.
Becca:So although some of the data may be a little bit skewed because of where
Becca:it's come from, that doesn't mean that there isn't some great data in there.
Becca:So what I've done is I've gone through these reports and I'm going to go
Becca:through the UK wedding report first.
Becca:Although even if you're based outside of the UK, I do think that these
Becca:insights will probably be the same for you because we tend to see that
Becca:it's the same across the board.
Becca:And then we're going to go through the not insights.
Becca:I'm going to go.
Becca:the things that I think are going to be the most helpful that I've pulled
Becca:out of the report, and I'm going to try and give you some thoughts around them.
Becca:So let's start then with the UK wedding report 2024.
Becca:You can go and get this yourself from Bridebook.
Becca:If you want to see the full version of the report, just pop in your
Becca:details and they'll send it to you.
Becca:But these are the highlights of things that I've extracted from that
Becca:report that I think will help you.
Becca:So the first thing that came out is that Bridebook found that couples are actually
Becca:on average spending more on their weddings this year than they did last year.
Becca:Now, this is interesting because obviously we've been going through this economic
Becca:crisis and there's lots of questions around whether people have money, but
Becca:actually the bride book report found that they are still spending money on
Becca:their weddings and they are spending slightly more on their weddings as well.
Becca:So I think the thing we can learn from this is not to get too het up.
Becca:By the news media around us when it's saying everything's terrible, no
Becca:one's got any money because actually that's not what the data tells us.
Becca:So stay in your own lane, keep doing your own thing.
Becca:I think people are still spending money on these areas, things like weddings,
Becca:holidays, things that they've saved up for because they only do it once.
Becca:If they're making cutbacks, it's not likely to be in this area
Becca:and the report shows us that.
Becca:So stop getting bogged down by that negative news media, avoid it,
Becca:just stay in your own lane, do your own thing because this report is
Becca:telling us something more positive.
Becca:Now, the second thing that I looked at, and this year's
Becca:report has got a lot about Gen Z.
Becca:I've been talking a lot about Gen Z in my own talks on stage recently,
Becca:because we know Gen Z are kind of the next generation of people coming
Becca:through and planning their weddings.
Becca:25 percent of all weddings this year are now going to be Gen Z, so it
Becca:is an important part of the market.
Becca:And one of the things I talk about is how important tech is to them, how tech savvy
Becca:they are, they understand the world, they don't know the world without the internet.
Becca:And this report backed that up, so 51 percent of Gen Z couples said
Becca:they will look at your Instagram before making contact with you.
Becca:We need to pay attention to this, because so often we feel like no
Becca:one's looking at our Instagram, especially that grid, because we
Becca:don't get huge amounts of engagement.
Becca:However I've been saying for a long time, Instagram is like your shop window.
Becca:People come and browse it and they're looking at it to get inspiration,
Becca:to see your previous work.
Becca:They're not necessarily following you.
Becca:They're not even necessarily going through and engaging or commenting on your posts.
Becca:But it's important that you have an up to date shop.
Becca:Window.
Becca:So if you are not keeping your Instagram grid looking amazing, you haven't
Becca:got it full of those, wow, images, the best things in your portfolio, or
Becca:you're just not keeping it up to date.
Becca:It's not doing you any favors when it comes to people deciding whether
Becca:or not to make contact with you.
Becca:So take a look at your Instagram.
Becca:If I was to land on your Instagram page today on your grid, would
Becca:I get an amazing response?
Becca:Would I see you for what you do?
Becca:Would I see your best work?
Becca:Would I get a really clear indication of who you're for, what you're
Becca:doing, what your work looks like?
Becca:Is it going to encourage me to want to go further and make contact with you?
Becca:One in two people, 51 percent of Gen Z couples are saying they're looking at your
Becca:Instagram, so you need to pay attention to this Instagram is still a big player.
Becca:Now, I love that a lot of the things in this report are backing up the stuff
Becca:I'm already saying, but the next one is something I have been going on about
Becca:all year and I will keep talking about because it is still controversial to some.
Becca:When asked about what the most important aspect is and what the top
Becca:selling point is of suppliers with couples, guess what came out top?
Becca:Price transparency.
Becca:We know people want to know about prices.
Becca:Why are we still hiding them?
Becca:Price transparency is increasingly important.
Becca:And if you still don't have your prices on your website, you are
Becca:making a mistake because you are likely to be missing out on couples.
Becca:Unless you've got a very clear reason not to, I really think you should have them.
Becca:I've got a whole episode you can go back and listen to about price transparency.
Becca:But this research is telling us people want to know prices.
Becca:They want to be able to look at what your prices are, look at other people's prices.
Becca:They want to understand what they're getting.
Becca:for your price as well.
Becca:Things like why not have prices at a wedding show because people don't
Becca:understand what they're looking at.
Becca:I was having this conversation with some of my members.
Becca:One of my members at the wedding show that she did this weekend
Becca:had a board with her prices on it.
Becca:She said that she got amazing feedback.
Becca:People loved the price transparency.
Becca:Couples want to know how much you are going to charge, what
Becca:you're going to be charging for.
Becca:So make sure you've got prices on your website.
Becca:And if you haven't go back and listen to that pricing.
Becca:episode because I think it will give you some ideas about how you can showcase your
Becca:prices and why I think it's important.
Becca:But prices is definitely something that people are interested in this year.
Becca:Now, while we're on prices, there's another thing that came out later
Becca:on in the report that I want to refer to because when we talk about
Becca:pricing and people wanting to be.
Becca:Understanding your pricing and pricing transparency, one of the things people
Becca:worry about is being compared and that couples will go for the cheapest option.
Becca:Now later in this report, they actually asked couples questions around their
Becca:deciding factors for photographers.
Becca:Now although it was photographers, I believe again that this probably does
Becca:cover all aspects of the industry.
Becca:I imagine that the results would be similar.
Becca:They just.
Becca:don't ask for every single supplier type, but they asked what the biggest
Becca:deciding factor was for photography.
Becca:When they chose their photographer, personality and being comfortable with
Becca:the photographer outweighed price.
Becca:So when it came to a deciding factor, people said the personality of the
Becca:photographer Feeling comfortable around them was more important than their price.
Becca:So although they do want price transparency, they want to
Becca:understand how much things cost.
Becca:It doesn't mean that they're looking for the cheapest offer because
Becca:they want people that are going to do a good job for them, and that
Becca:may mean paying a little bit more.
Becca:So.
Becca:Don't fall into that trap of thinking by being price transparent
Becca:people go for the cheapest option.
Becca:That is not always true.
Becca:And again, this report backs it up because it's saying that when people
Becca:were choosing photographers, they looked at personality and feeling
Becca:comfortable with them over price.
Becca:So don't let that put you off.
Becca:Okay.
Becca:The other thing that's coming out quite strongly when it comes to theming.
Becca:And again, this came out in the report.
Becca:It also came out in the 2024 trends session that I had for my members
Becca:with publicist Megan Eli is that more and more important to couples is
Becca:personalization on the wedding day.
Becca:So they really want things personalized.
Becca:They want to be different from their friends.
Becca:They want little personal touches on their wedding day.
Becca:So if there are things in your business that you can offer a
Becca:personalized service for, then Consider talking about them more.
Becca:Perhaps it's an add on, perhaps it's a premium offer, but personalization
Becca:is increasingly important.
Becca:People want things different.
Becca:They don't want just what everyone else has had.
Becca:They want little personalized touches, maybe personalized name
Becca:cards with their monogram on, perhaps little personalized gifts for each.
Becca:Yes, all sorts of things that you could think of, but have a
Becca:think over your own business.
Becca:What personalization elements can you add in?
Becca:What can you talk about that shows that what you do sets them apart from the
Becca:crowd, makes their day a little bit different and more personalized to them?
Becca:Are there certain things?
Becca:A lot of what I'm seeing myself from weddings I've been invited
Becca:to recently is on my RSVP.
Becca:I'm being asked questions about my favorite songs, my favorite love songs.
Becca:Presumably that's going to help personalize the playlist
Becca:from the DJ at those weddings.
Becca:So think about the little elements you could.
Becca:talk about where personalization comes in because we know it's
Becca:important to couples this year.
Becca:Okay, another part of the report that I found quite interesting was they
Becca:survey people about the day of the week that they get married and this
Becca:year the day of the week that is seeing the biggest decline is a Saturday.
Becca:So, Obviously, Saturday is still far and beyond the most popular
Becca:day, but it is going down.
Becca:So this year, for the first time, less than half of weddings were happening
Becca:on a Saturday as part of this report.
Becca:So why is that?
Becca:Well, I think firstly, Saturdays are very popular and they get full up.
Becca:So quite often people have to look at other options.
Becca:The other thing that I am seeing quite regularly is a lot of
Becca:venues are doing weekday offers.
Becca:And I think this is smart on the venues part.
Becca:Now I understand that it's still the same venue and still the same place,
Becca:but they understand that couples would prefer to get married on a Saturday.
Becca:So therefore, if they can't offer any more Saturdays, a way to fill up
Becca:their spaces in the week where they can make extra money is by offering
Becca:weekday packages at a lower rate.
Becca:And I know quite a few couples this year, again, I'm going to their weddings.
Becca:They are getting married on weekdays because it saved
Becca:them a huge amount of money.
Becca:Now there's a A controversial question here around whether you
Becca:as an individual should charge less for doing a weekday wedding because
Becca:it's still the same amount of work.
Becca:This is a personal decision.
Becca:However, I am seeing some success where people are putting out special weekday
Becca:rates only available off peak or only available on a weekday because they
Becca:are filling dates in between their peak dates and therefore making more money.
Becca:That's a personal decision.
Becca:I don't recommend saying it's a big deal.
Becca:Discount, I recommend putting it together as a special week day package.
Becca:There's a lot to be said for the way you talk about these things,
Becca:but it's working in the venue space.
Becca:So therefore it may work in your space as well.
Becca:Again, I'm not saying you should or shouldn't do this.
Becca:This is a real personal decision, but we know that more and more
Becca:weddings are starting to happen on other days of the week.
Becca:So if you want to pick up some of that extra work, it's important to
Becca:either talk about the fact you do weekday weddings or look at ways
Becca:to attract some of those couples.
Becca:So, when it came to challenges, one of the sections of this report was
Becca:asking couples what were their biggest challenges when it came to booking
Becca:their suppliers, booking their venues.
Becca:And, a couple of things jumped out to me.
Becca:Now, the first one we talked about already, the biggest challenge was
Becca:pricing, so lots of things around pricing, price transparency, not
Becca:knowing how to understand the prices.
Becca:I think by now we've covered that off and we know that needs to be there.
Becca:The second biggest challenge though was overwhelm.
Becca:I think this is a really interesting one.
Becca:So lots and lots of couples said that they found choosing their venue, choosing
Becca:their supplies really overwhelming and I understand that because they
Becca:go on a directory or they go to a wedding fair and they meet all these
Becca:different suppliers and then they can be bombarded with information and it can
Becca:feel overwhelming because they want the information but then they can't digest it.
Becca:So have a think about your own process and how overwhelming what you do is.
Becca:Now I am not saying please don't hear this wrong.
Becca:I am not saying that you should contact them less because if you
Becca:want to make the sale that's not the strategy we need to go for.
Becca:However, I do think we need to present them with information
Becca:that is a lot less overwhelming.
Becca:So look at the emails you send.
Becca:Are you sending huge long emails with big attachments with loads
Becca:of stuff for them to read through?
Becca:Because if you are the chance are they're not reading through it.
Becca:Alan Berg talks about this a lot.
Becca:I've got a great training from him in my members lounge about responding to
Becca:directory inquiries and about keeping it short and sweet, just a couple
Becca:of sentences, one basic question, because that's easy for them to digest.
Becca:So look at your emails.
Becca:Are you sending them huge amount of information?
Becca:Are you making the process for them to work with you super complicated?
Becca:Are you making them have to jump through lots of hoops in order
Becca:to get in contact with you?
Becca:or even to book you.
Becca:And a question I keep asking in my stage talks at the moment is, would
Becca:you be able to explain your own booking process to a seven year old?
Becca:Because if you can, it's probably simple enough.
Becca:But if you can't and it's too complicated, half of your couples
Becca:probably aren't reading it.
Becca:They're becoming overwhelmed.
Becca:So think about how you can simplify your system.
Becca:Things that I advocate for are like putting a three step system
Becca:on your website everywhere.
Becca:So this is how to work with us.
Becca:First of all, do this.
Becca:Second of all, do this.
Becca:Third of all, do this.
Becca:Make it really simple and easy for them to understand.
Becca:Keep email replies short and sweet.
Becca:Give them one very clear call to action and just check that you're
Becca:not overwhelming them with loads and loads of information that they
Becca:just can't digest and understand.
Becca:The simpler you can make it, the easier to understand you can make it, the more
Becca:likely you are to convert them into.
Becca:Okay.
Becca:So remember that big challenges are pricing and overwhelm.
Becca:Okay, some other things that came out of the report were where
Becca:couples found their suppliers.
Becca:Now I think we probably know this information, but just to recap,
Becca:59 percent of millennial couples that were spoken to said they used
Becca:Google, 55 percent said social media, and 44 percent said word of mouth.
Becca:So they were the three most popular options.
Becca:Google social media word of mouth.
Becca:Now, first of all, we need to pay attention to the fact that Google
Becca:is first, because I feel like still lots of you are neglecting Google.
Becca:Are you being found top on Google?
Becca:Do you have a website that is SEO optimized?
Becca:If I am looking for florists in my local area, are you showing up?
Becca:Because if that many people are looking on Google for their suppliers and you're
Becca:not in the mix, you are missing out.
Becca:On potential work, take some SEO training.
Becca:If you don't already have it.
Becca:I always talk about Sarah does SEO and her amazing training.
Becca:Some of you have been through it recently.
Becca:If you want a link to that, she now has an evergreen version of it.
Becca:Her live version is done, but message me and I can send you the link to it.
Becca:We need to be paying attention to Google.
Becca:59 percent of couples said they use Google to find their suppliers.
Becca:If you're not showing up on Google, you are missing out.
Becca:Then of course, social media, which I think we all spend a lot of time
Becca:on and we've talked about already.
Becca:And then thirdly, word of mouth.
Becca:We know that word of mouth is a powerful form of marketing.
Becca:We know that it works.
Becca:So therefore we need to make sure we're empowering our couples to
Becca:talk about us sending them gifts.
Becca:A venue I worked with recently has started sending them a beautiful
Becca:card with an illustration of their venue on when they get.
Becca:when that couple books their venue to say we're excited to
Becca:celebrate your wedding with us.
Becca:It's working really well, the couples are sharing it on social media, they're
Becca:pleased about it, they're talking about it and that really helps down the line
Becca:with word of mouth recommendations.
Becca:The same in our supplier networks, make sure you're going to networking
Becca:events, make sure you're in a great networking community like the members
Becca:lounge where you can get to know people and recommend each other.
Becca:on.
Becca:It's really, really important.
Becca:So pay attention.
Becca:Google number one, social media number two, word of mouth number three.
Becca:Okay.
Becca:There were two other things that came out and stood out to me in
Becca:the UK wedding report this year.
Becca:The first one was this messaging around sustainability.
Becca:So they asked couples whether or not they were making sustainable
Becca:choices for their wedding day.
Becca:They asked them what sustainable choices they were making, and the
Becca:report found that sustainability efforts are definitely growing.
Becca:More and more couples are interested in ensuring they have some of
Becca:these things in their wedding.
Becca:Again, this backs up the things we've been saying for the last year, so
Becca:it's Good to see, but couples do care increasingly about sustainability.
Becca:So are you practicing sustainability within your business?
Becca:Do you have options which are more sustainability friendly and are you
Becca:talking about it just because you do it?
Becca:If you don't tell anyone you're doing it, they won't understand.
Becca:So the biggest thing was people using dried flower confetti
Becca:rather than paper confetti.
Becca:That was a huge percentage of people, but there were other things as well.
Becca:More eco conscious choices when it came to booking local, when it came to choosing.
Becca:pre loved items, all of these kind of things.
Becca:So we know sustainability is important.
Becca:Are you paying attention to it in your business?
Becca:Are you understanding how you can run your business more sustainably?
Becca:Are you looking at options for couples?
Becca:Are you making sure that you'll keep you on top of these trends and
Becca:offering them as an alternative?
Becca:And most importantly, are you talking about it in your marketing?
Becca:Because if you're a balloon company that only uses balloons which are
Becca:better for the planet, for example, make sure you're telling people all
Becca:of the time because otherwise they'll make an assumption that you're not.
Becca:And then the final piece of.
Becca:information that came out of that report was around destination weddings.
Becca:Now, this isn't for all of you, but I know some of you will want to know
Becca:this, but actually it found that more couples are starting to consider
Becca:destination weddings than ever before.
Becca:The number is on the rise here in the UK.
Becca:Italy was still by far the most popular destination, but there were a lot of
Becca:other destinations in the running as well.
Becca:But the biggest thing was that Over 30 percent of couples said they were
Becca:considering destination weddings.
Becca:So if this is a space that you either work in or want to work in, it's good
Becca:news for you that the market is growing.
Becca:So make sure you're in the right places, sharing your messages.
Becca:And I think thinking about what we talked about before, things like overwhelm and
Becca:price transparency, making sure you're giving this information clearly to people
Becca:so they know that it's not too complicated or overwhelming to book a wedding abroad.
Becca:Talk to them about how you can take away that overwhelm, how you can make
Becca:it easier for them and how it looks.
Becca:Price wise as well.
Becca:I think that there was a load of great stuff from that report.
Becca:As I said, you can go and read the whole report yourself, but I think
Becca:there are little things in there that all of us can reflect on and
Becca:think about as we go into 2024.
Becca:The main message though is that all of the things that I've been talking
Becca:to you about over the last year are backed up by this report, which is
Becca:great news because we know we're all going in the right direction.
Becca:And that's why it's important for us to keep on top of our
Becca:education and upskilling.
Becca:So by listening to the podcast, you're doing your business a favor.
Becca:Okay.
Becca:The second report I looked at was a much shorter report, but it was from the not.
Becca:based out in the U.
Becca:S.
Becca:and they did a little report that came through to my email all about
Becca:proposals and I actually thought this was really interesting to think about a
Becca:different aspect of the wedding process.
Becca:Now when they asked their couples, 70 percent of their couples
Becca:said that they are taking some kind of wedding planning action.
Becca:Even before they get engaged.
Becca:So that could be following people on social media, starting a Pinterest
Becca:board, starting to research their venues, even when they're not engaged, because
Becca:they've probably talked about the fact they're going to get engaged soon.
Becca:So what does that mean for us?
Becca:Well, first of all, it means why not consider putting out some
Becca:engagement content on your platform.
Becca:If we know people are looking before they get engaged, we can talk about engagement.
Becca:We can talk about that stuff because we know that people are interested in it.
Becca:The other thing that came out of that report was that 25 percent of
Becca:proposals now hire some kind of wedding supplier to be part of that event.
Becca:I think this is a huge shift.
Becca:When I got engaged back in 2009, which feels like a lifetime ago, it was
Becca:literally just like one person and another person in a couple quietly
Becca:getting engaged somewhere in a park.
Becca:It wasn't this big thing where we had photos and all the rest of it.
Becca:However, nowadays, the proposals are getting bigger.
Becca:People want to do different things.
Becca:People want to remember them.
Becca:So things like people booking a photographer or videographer to capture
Becca:the moment, the rings are getting more.
Becca:Intricate and personalized planners, proposal planners, proposal spaces in
Becca:venues, proposal celebrations with family.
Becca:All of these things are becoming more and more popular.
Becca:So is there something in your business that would lend
Becca:itself to that proposal market?
Becca:Is there a little piece of income there that you're missing out on because
Becca:you're not doing anything for proposals?
Becca:Is there an additional package you could add on?
Becca:There may be ways you can make some additional income for your business
Becca:from this growing trend of more intricate and detailed proposals.
Becca:I promised you a whistle stop tour through those industry reports.
Becca:I've gone through, done the work for you and picked out some of those highlights
Becca:I think you need to pay attention to.
Becca:The big things for me are that Pricing is still a huge topic
Becca:of conversation for 2024.
Becca:We need to be transparent in our pricing.
Becca:And that thing about overwhelm is really important too.
Becca:And finally, remembering that people are looking at your services and
Becca:your products on social media, on Instagram, they are doing their
Becca:research before contacting you.
Becca:So you need to make sure your whole house is in order and everywhere
Becca:you're online is showing the best version of yourself and your business.
Becca:If you need help with anything when it comes to growing your wedding
Becca:business, you know where I am.
Becca:Reach out to me.
Becca:You can find all of my details in the show notes and I'll see you next week.