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272. Reinvention Season: It Isn’t the End—It’s the Entrance to Your Big Next | Interview with Tracy Matthews Business Reinvention Strategist
Episode 27228th April 2025 • YOUR BIG NEXT | business growth, leadership development, scaling with purpose, faith and family first entrepreneur • Elizabeth Hartke
00:00:00 00:47:18

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On this episode of Your Big Next, I’m sitting down with someone who knows the art of reinvention inside and out—Tracy Matthews. She’s a celebrated jewelry designer turned founder of Flourish & Thrive Academy, and she’s helped over 9,000 creatives build businesses rooted in passion and profit.

Tracy shares her journey of navigating the highs and lows—from building a thriving jewelry brand, to weathering the 2008 financial crisis, to pivoting into coaching and launching a movement that’s helped thousands of entrepreneurs grow with purpose.

We dive into:

💎 The mindset required to move through major life and business transitions

📉 How hitting a financial rock bottom became the launchpad for her next chapter

🧠 Why financial literacy and creativity are equally essential for entrepreneurs

🌱 The importance of visionary time, accountability, and designing a business that actually supports your life

🎨 And how to nurture creativity—not just in your work, but in your kids and your everyday world

Whether you’re in a season of evolution, stuck in indecision, or simply craving clarity on what’s next—Tracy’s story is the reminder we all need that your next big thing might just come from your hardest pivot.

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