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Alone, Together: The Rise of the Solo Lifestyle
5th November 2025 • The Daily Note with James A. Brown • James A. Brown
00:00:00 00:01:00

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Takeaways:

  • In today's world, we're spending more time online and alone, which has become our new normal.
  • The pandemic taught us how to enjoy solitude, but now it feels like we're stuck in it.
  • It's not that we want to be hermits; it's just easier to stay home than go out.
  • The design of our modern systems favors isolation, making it simpler for companies to reach individuals.
  • Being alone can feel comforting, but it's crucial to balance it with social connections.
  • Ultimately, we need to recognize how our habits have changed and adapt accordingly.

Links referenced in this episode:

Companies mentioned in this episode:

  • McKinsey


This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Transcripts

Speaker A:

This is the Daily Note.

Speaker A:

I'm James A.

Speaker A:

Brown.

Speaker A:

The consulting firm McKinsey found that we're spending more time alone and online than ever before.

Speaker A:

During the pandemic, we all learned to be alone, and apparently that behavior stuck.

Speaker A:

Maybe we liked it, or maybe we just got used to it.

Speaker A:

Honestly, it's hard to tell the difference anymore.

Speaker A:

I notice it in myself.

Speaker A:

Declining invitations feels easier.

Speaker A:

Staying home sounds better.

Speaker A:

The couch knows my name, after all.

Speaker A:

But here's what bothers me.

Speaker A:

We're not becoming hermits because we want to.

Speaker A:

We're becoming hermits because everything is designed for the apps, the delivery, the entertainment.

Speaker A:

The system wants us separated because it's easier to sell to individuals than communities.

Speaker A:

It's simpler to control the isolated than the connected.

Speaker A:

At least that's what I think.

Speaker A:

So what do you think?

Speaker A:

Let me know on jamesabrown.

Speaker A:

Net on that note, I'm James A.

Speaker A:

Brown and as always, be well.

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