The CEO of Vast Solutions Group, Kenner French, talks about the importance of focusing on customer service and leveraging referrals. He shares insights on automating the referral process, incentivizing referrals through gamification, and ensuring every team member is involved in bringing in new clients.

Kenner highlights the significance of personalized client experiences and outlines plans to invest in community building and tailored services for clients. He emphasizes the value of keeping existing clients satisfied and the positive impact it can have on business growth. The conversation underscores the role of client-centric approaches in driving company success and the benefits of prioritizing customer service over traditional marketing strategies.

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HIGHLIGHTS:

6:33 Balancing AI and Human Interaction

9:41 Systematizing Referrals

12:37 Building a Community

19:28 Psychology of Marketing and Client Success

30:25 Mindset on Asking for Referrals

CONNECT WITH KENNER:

Vast Solutions Group website

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