Last week I said something I never expected to say, which is that not every service provider needs a weekly podcast. If you missed that one, go back and listen to episode 58 first because this episode builds directly on it.

Today I want to answer the question that naturally follows. If not all service providers need a weekly podcast, then what do they need? And why do I still believe that every service provider needs some form of audio experience in their business?

It comes down to the buyer journey. People rarely go from a stranger to a client overnight, especially when they are hiring a service provider. They discover you, they follow you, they watch how you think, and somewhere along the way something clicks. Audio compresses that entire process in a way that social media posts, emails, and websites simply cannot.

Someone can spend three hours with you in a single afternoon by listening to four episodes. To give someone that same three hours through social media, you would need months of content. That is the difference.

In this episode I am walking through why hearing your voice changes everything about how quickly someone decides to trust you, and why this matters especially if you are a service provider who only needs a handful of the right clients, not thousands of followers.

If you are already thinking about what this could look like for you and want to talk it through, I would love to chat. Click here to book a call with me or there is also a link to ask questions and I will personally respond.

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