I've been podcasting for almost 6 years now and it's one of my favorite means of communicating with my audience and disseminating expertise, encouragement and coaching.

If you've been dreaming of a podcast of your own, this episode will give you a high level overview of the steps you'll need to put in place in order to launch a show yourself.

Learn how to find a purpose for your show, create a title (and possibly a tagline), intro, outro and cover art, choose a hosting platform and music, as well as build a launch plan that's doable for you.

Becoming a podcaster is a goal that's a lot closer than you think!

Check out a very robust launch plan here.

Download Descript, my favorite recording and editing software.

Audio Jungle is where I love to get my music.

Download my free guide to getting your coaching business up and running in ONE weekend.

Ready to work together? Schedule a call to explore your goals and learn how I can help you.

00:22 Introduction to Burning Brightly

00:48 Why Start a Podcast?

01:18 My Podcasting Journey

02:35 Defining Your Podcast's Purpose

05:46 Essential Elements for Launching

07:38 Crafting Your Podcast Title and Tagline

10:14 Creating Your Intro and Outro

12:38 Recording and Editing with Descript

14:37 Designing Your Cover Art

16:09 Planning and Recording Episodes

18:46 Choosing a Hosting Platform

21:31 Creating a Launch Plan

24:40 Final Tips for Podcast Success

the hook that I love is when people take

a snippet of the show itself and put

2

it right at the beginning, this happens

a lot with the true crime podcast.

3

I know you guys know what I'm talking

about, where they'll say, and then

4

she opened her shower and screamed

and you're like, what, what happens.

5

They put that right at

the beginning of the show.

6

And you're going to listen through

who knows how many ads and who knows

7

how many little jingles interrupting

the show, because you have to find

8

out what happened to the woman

who opened her shower, curtain.

9

This is Burning Brightly, a podcast

for Christian moms who are feeling

10

called to build a business and

share their light with the world.

11

I'm Bonnie Wiscombe, a life coach,

mom, and entrepreneur, and I'm honored

12

to be your guide as you face this

business building adventure full of

13

highs, lows, and everything in between.

14

This is where we help each

other find the courage to shine.

15

Hello, and welcome back friends today.

16

We're going to be talking about

how to start a podcast because

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for a lot of people, especially

coaches, content creators online, a

18

podcast is really, really appealing.

19

You don't have to show your face.

20

Although there are versions of

podcasts that have videos as well.

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You don't have to be a good

writer or be a good speller.

22

You just have to talk.

23

Record your voice and

upload it to the internet.

24

It is one of the simplest means of

disseminating information expertise.

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Encouragement.

26

All the things we want to do online.

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And I love, love, love being a podcaster.

28

So if you're kind of new around here, I

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At the start of 2019, I began outnumber

the podcast with my cohost Audrey.

30

We recorded outnumbered for five

years and just absolutely loved that.

31

Show all about parenting from two.

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Chaotic crazy moms of large families.

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Go check it out if you haven't, because I

still think we have so many really, really

34

irrelevant, amazing episodes up there.

35

And now I do this show burning

brightly, which is all about inspiring

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Christian women to build businesses.

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Like I mentioned, podcasts are quick.

38

They're easy.

39

They're simple.

40

They're just a really great way.

41

For creators to get their message online.

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Now helping people start podcasts

is actually something I do a lot

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of in my private coaching practice.

44

I have toyed around with a few podcasts.

45

Products.

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Mini courses and that sort of thing.

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And I actually might develop something

a little bit more robust in the future,

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but it's definitely something I help

people with because I've been podcasting

49

for so long because I love it so much.

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But this episode will just give

you a brief overview of what

51

it means to launch a podcast.

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What that looks like, what kind

of time and energy are required,

53

kind of skills are required.

54

And then in the future, I have a

future episode planned for how to

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organize all your podcast content.

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So if you do start a podcast and

you'd like help with your workflow,

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I can help you with that as well.

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So to start off let's first talk about.

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The purpose of your show.

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If you want to start a podcast and

you're thinking, yes, where do I start?

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You're going to start with the purpose.

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Who are you talking to?

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What is their big pain point?

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What are they struggling with and how will

you deliver solutions in every episode?

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That could look like identifying

the demographics of your

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audience, but I really like

identifying the psychographics.

67

So what are they struggling

with psychologically?

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Not necessarily, how old are they

and what part of the country do

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they live in, but what are the pain

points that keep coming back to them?

70

How do they think, how do they act?

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What motivates them?

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Those, I think are a lot more useful

than basic demographics because.

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Demographics don't really tell

us a lot about their behavior.

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They tell us about what they

already have in their life.

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So the psychographics of your audience.

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Including their pain point and

then how you're going to offer it.

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Is it going to be interview form?

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Are you going to always have guests?

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Is it going to be just five minute

episodes with just a quick little,

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when are they going to be longer?

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Are they going to be storytelling?

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Right?

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What's the basic overview of how you're

going to deliver these solutions.

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Every episode.

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Now, when you come up with the

purpose of your podcast, you're

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going to have to niche it, right.

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You have a very specific segment

of your industry that you're

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going to be talking about.

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If you need help with the niche,

I just did this last week.

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An episode all about stopping

second guessing your niche.

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So that episode would be a great one to

start with before you decide what you want

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to do your podcast on, but you've already

got a niche for coaching or for content.

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Then you basically just have to.

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Decide if your podcast is going to be

exactly the same or slightly different.

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I like to make my podcast just a teensy

bit broader than my main business niche.

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Because I want to talk

about plenty of things.

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So for example, my business niche is I

target and coach other coaches and content

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creators who are stuck in their business.

99

They either haven't launched or they've

launched and they're not seeing success.

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That's who I target with my coaching.

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For my podcast.

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I talk to any Christian woman who wants

to own a business or does own a business.

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Do you see how that's just a little bit

broader so I can talk about e-commerce

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and I can talk about physical products

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so I can talk about things that

are not just coaching and content.

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Related because I have experience

in those other areas as well.

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So that is not necessary for you.

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If you have a relatively broad niche.

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But just make sure you're not pigeonholing

yourself too tightly in your podcasts

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that you run out of things to say,

although most of us can talk ad nauseum

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about the niches we pick, because

we love them and we're passionate

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about them, but that's a little.

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Side note from someone who has

been podcasting for a long time.

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I always tell my clients to ask

themselves, could I talk about

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this topic every week for year

after year after year after year.

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And even if you don't think you

could, if it's relatively broad, I

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say, go for it because inspiration

comes as you get started.

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You will probably sit down and brainstorm

ideas for your podcasts and run out

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at about 20 or 30 ideas and you'll

think, well, shoot, this isn't even

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going to get me through a whole year.

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But once you start going through those

ideas and recording them and start working

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with people and talking to clients and

talking to customers and talking to

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your audience, more ideas will come.

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That's just how it goes.

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The more we're in it.

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The more types of solutions,

we'll find the more.

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Perspectives.

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We see it's it's pretty cool.

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So that's the first thing we do.

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We decide.

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Who is for what we're solving,

how we're going to solve it.

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And then these are the things

you need to launch your podcast.

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It's not a lot of things, but

they do require a few steps.

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Each you're going to need.

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A little audio clip called an

intro and an outro with music.

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If you've listened to a podcast, which.

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You are listening right now.

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You have probably heard

an intro and outro.

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That's the little blurb at the

beginning and end of each show

140

that talks about what the show is

and, or thanks them for listening.

141

We'll get more into that in just a second.

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So you're gonna need an intro.

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Natural.

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You're going to need the first three

episodes recorded and edited and ready

145

to go before launching the reason we

do this is because we don't want to

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launch and get people excited about

it and only give them one episode.

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It's kind of hard to tell if

you're going to like a show by

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just listening to one episode.

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But we want to give them multiple.

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I think three is a pretty great number

to start with so that they can binge

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them and then really decide, oh yes.

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This show is for me, kind of like

the difference between when we had to

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wait every week for a new release of

our favorite TV show versus bingeing

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it on Netflix, you become a fan

much quicker if you binge, because

155

you just get in that mindset, you

come to really love the creator.

156

You listen to their voice all the time.

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Right?

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So starting with those three episodes I

found is a pretty great place to start.

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Intro outro first three episodes, and then

you're going to need a hosting platform.

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We'll talk more about that in a second.

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You're also going to need a title

for your show and possibly a tagline,

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and then you will need cover art.

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So we're gonna dive into each one of these

just for a second, so that you can get.

164

A good idea of what you need to be ready

to create before you start your show.

165

Obviously launching a podcast is

way too much to talk about in one.

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Roughly 30 minute episode, there are

courses and courses and books and lots of

167

content out there on launching a podcast.

168

But sometimes it's important to

just kind of have a overview.

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So, you know, if it's even

something you want to get started

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on, and if you are willing to be

consistent a couple hours a week,

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Then I recommend a podcast to just about

anybody because they can be so fun.

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So let's talk about the title.

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To start.

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If you know who you're talking to and

what kind of pain point you are solving,

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then we have to craft a title and just

like choosing a name for our business.

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This can be.

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Really painful to do it can

involve a lot of overanalyzing

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and overthinking and Googling.

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Don't let it take too long.

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I recommend with decisions like

this, that you put a limit on it.

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Let's say you're starting on

Monday and you say by Friday I

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will have a title for this podcast.

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And then you do this.

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You brainstorm about 10 different

ideas that are relatively decent and

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make sense and are pretty clear in

explaining what your podcast is about.

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Go to chat GPT.

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If you need help, don't take

their solutions because AI is

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always just a little bit too.

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Corny in my opinion.

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But it can help expand your

vocabulary a little bit.

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Think about.

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Words that you haven't used before.

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So come up with about 10.

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Different title ideas, then choose

your top three and, or mix and match.

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. So I love having AI help me brainstorm.

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Then I'll go into that list

and pull words from different

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ones and mix and match them.

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I do this for titles of

trainings all the time.

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If I do a webinar or a training or

something, or a course, I will have chat

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GPT, give me a huge brainstorm list.

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And then I'll just pull out the words

that that appealed to me and I'll

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put those together into my own title.

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Narrow it down to your three favorites and

then go do just a little bit of research.

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You want to Google each one of those.

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You want to search for each one

of those in the podcast app?

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Because if they're taken by a podcaster,

they're going to be in the podcast app.

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And ensure that no one else is using

them and, or they're not copyrighted.

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Now is it the worst thing in the world?

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If you choose a podcast name that

someone else has already used?

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No, it's not just make sure

they're not in the same industry,

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so when I was researching burning

brightly, . I know, I saw a few other

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podcasts that had similar words.

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I don't know if any of them

had it exactly the same.

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But if there had been another business

show called burning brightly, I

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definitely wouldn't have done it.

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Just be aware of that.

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You can find something that's similar.

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Just make sure it's a different

niche so that there's no confusion.

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And then choose your favorite

and get some feedback.

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Again, we don't want to overanalyze

and ask everybody in their dog,

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their opinion, but sometimes we're

not aware of the way a word sounds

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or maybe a negative connotation

that a friend might clue us into.

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Ask a few trusted friends and then just

go with the one that feels the best.

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So that's our title.

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Now, a tagline is totally optional.

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Not a lot of podcasts have them,

but what I've noticed is the

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podcast that use kind of clever

titles that might not immediately

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explain what the podcast is about.

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Could benefit from a

tagline that explains it.

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So that's what I do for

a title and tagline.

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Now let's talk about your

intro and your outro.

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This is largely a matter of.

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Preference.

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What I like to tell my clients to

do is to just go out and listen

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to some of your favorite podcasts,

listen to the intro, listen to the

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outro of a couple of different shows.

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And decide, is there a particular

style that you like, do you like

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to sound upbeat and excited?

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Do you like to sound a little

bit more dramatic or mysterious?

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What style music do you like?

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You might get kind of a rough idea

of what you want yours to sound

242

like, and then you can just kind of.

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Mimic that style.

244

Generally in the intro.

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What we're doing is we are

obviously introducing the show.

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We're telling them just a little bit

about who we are, why they want to

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listen, working, keeping it super short.

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In my experience, I find that

32nd intros and outros are

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about as long as you want to go.

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Shorter is even better because nobody

comes for the intro and the outro, but

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you want to add it every time, because if.

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Someone is listening for the first time

to that episode, you want to give them a

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good overview of what the show is about.

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So intro to you, purpose of the

podcast, inspire them to listen to the

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whole thing in your intro, and then

the outro you want to thank them for

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listening, obviously, and then give

them one, maybe two calls to action.

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Do not ask them to do a million things.

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Just ask them to do one thing.

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Like schedule a call with me.

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Click the link in the show notes to

get the freebie, share this episode

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with a friend, leave a review.

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Don't do all of those, but just pick one,

like I said, maybe two to incentivize

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them to take action after the show.

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Once you've created your intro and outro.

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I do a little outline, practice

saying them out loud, practice

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recording them, and then you're

going to want to add music.

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My favorite resource for podcast

music is called audio jungle.

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So go Google that.

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They have all kinds of styles.

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You're going to be very tempted to

just get lost in there for hours.

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Don't do that again.

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Set a timer for yourself.

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Give yourself an hour or two hours to

find your top three and then play them

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a couple of times until you decide

on the one you like the best, make

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sure that you pay for your music.

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You probably know what the free music

files are on YouTube because all the

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amateur YouTubers use the same ones.

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So you don't want yours to

be all over the internet.

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You also don't want to run

into copyright problems.

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So when you're purchasing it, make

sure that you have permission to use

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it for a podcast every single week.

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And it will tell you when

you check out what you have

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permission to use that music for.

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All right.

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So we've got our title, our tagline.

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If we so desire, we've got our intro or

outro and we've got music to go with it.

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now it's time to talk about how

to combine all of these elements.

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How in the world do you record

and edit your episode and add

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music and make it sound good.

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You use a program called de script?

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I am.

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In love with descript.

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Let me just tell you that I

have had many years using.

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Adobe premiere using I movie

using a million other programs

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that are so much more difficult.

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Now, are you going to create a Sundance

film worthy production on descript?

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No, you are not.

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That is what premier is for.

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De script is perfect for everyday.

300

Pod-casters it gives you a

place to record your episode.

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It gives you a place to

edit it right in the app.

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And then you can actually publish

it with one button directly

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to your hosting platform.

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I'm a huge fan.

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It costs less than $150 a

year to use this program.

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So highly, highly, highly

recommend I'll link it in the show.

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Notes is what I tell everybody to use.

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First of all, you can.

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Record, both audio and or video in

descript, you could record virtually

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with a co-host or an interviewee.

311

They have the capability to do that.

312

And then you edit directly in the app.

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And they edit using a text based editor.

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So if you've ever edited an audio file

or a video file before you usually edit

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it based on the audio wave file, right.

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You're looking at the ups

and downs of your voice.

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And you have to kind of

guess where the words are.

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You don't do that with this script.

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As I'm talking right now,

recording this indescript to you.

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It is creating an automatic

transcription of my words.

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So if I say, um, I just go in and

find the em and delete the M in the

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transcript and it cuts out the file.

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It's brilliant.

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I'm telling you it does

the same thing with video.

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So there's no cutting and splicing.

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I mean, you can have more power

over it if you choose to, but if you

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just want to edit the text, , they

make it very, very easy to do.

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So it's super beginner friendly.

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And then you can very easily, once you've

recorded your intro and your outro, you

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can very easily drop your music in there.

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You can cut and splice it.

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However you want.

333

You can fade it in, faded out.

334

It is the simplest

program I know out there.

335

So that's the one I recommend.

336

The final thing you need before

we want to start recording

337

episodes is your cover art.

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That is the little square.

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Piece of artwork that shows up every

time someone listens to you or searches

340

for your show in a podcast app.

341

So it needs to be square.

342

It needs to be bold.

343

It needs to be very clear because

we're seeing this on a teeny, tiny

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little square on a cell phone.

345

If it's not bold and easily readable,

it will not make sense to people

346

on a teeny tiny little phone.

347

The easiest way to make your cover art

is to go to Canva and search podcast,

348

cover art and their templates, and they

will come up with a million templates.

349

Don't take any of the templates and just.

350

Use them exactly as they are.

351

Right?

352

Because again, you will find many

more people that have the same

353

template being used through Canva.

354

But make it your own change, the colors,

change the pictures, change the fonts.

355

Just use their ideas to

spark your imagination.

356

I recommend bright, bold colors,

but no more than two or three.

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I recommend big fonts that are easy

to read again, no more than two fonts.

358

And I also recommend using

a picture of your face.

359

Human beings always respond

best to smiling, happy

360

faces of other human beings.

361

I know this is a struggle for some people.

362

They don't want to put their

faces out there and I get

363

that and it's not essential.

364

But if you're at all comfortable with

putting your face on your cover art,

365

do it, it will result in more clicks.

366

Most of the time.

367

If not,

368

you can just use some sort of

graphic or even a different

369

picture of a flower or something.

370

I don't know anything that

works with your podcast topic,

371

but faces tend to do the best.

372

Once we've got all these pieces in place.

373

It is now time to record our episodes.

374

So this is how I plan out my episodes.

375

I, like I said, we'll be creating

another episode all about my workflow

376

so I can go into a little bit more

detail, but essentially I brainstorm

377

ideas for my podcast two times a year.

378

So I will sit down.

379

I very often do this on an

airplane because it's my

380

favorite place to brainstorm.

381

There's not a lot to do.

382

And there's a lot of white noise.

383

So I'll sit down.

384

And I very often pray ahead of time

so God can send me some ideas of

385

what he wants me to talk about.

386

And then I just start writing

down ideas and I don't edit

387

them and I don't cross them out.

388

And I don't tell myself they're stupid.

389

I just write down everything that

comes to me and I usually have at

390

least 50 to 60 ideas and I will

probably use about half of them.

391

And then six months later, I

will brainstorm again, not all

392

of them are episode worthy.

393

But it does give me easily

enough to fill half a year.

394

And then you get to decide your.

395

Recording schedule.

396

Some people love to record every week.

397

Some people only want

to do it once a month.

398

And so they bang out four episodes

in just one sitting you decide.

399

I recommend trying a couple

of different options.

400

Maybe you try weekly and then you try.

401

Doing two batch recordings a month.

402

Maybe you decide you only want to

record and publish one episode a month

403

because that's all you can handle.

404

That's totally fine.

405

But consistency is important.

406

So whatever you decide with at the

beginning, I recommend you continue

407

doing Two to four times a month, I will

sit down and write an outline for one

408

of these ideas that I've brainstormed,

and then I will record it and edit it.

409

I'll get on a little

bit of a soap box here.

410

When it comes to outlining your episode,

please don't write a script for yourself.

411

It's going to be so tempting to do,

especially if you don't have experience.

412

Speaking while recording.

413

You're going to feel like you

mess up a million times and you're

414

going to have tons of filler words.

415

It's all normal.

416

It's all.

417

Okay.

418

You will get better as you practice.

419

The more you practice, the better you get.

420

But if you want to do some practice

episodes where you just ramble

421

into a microphone, do it, and

then you can just delete them.

422

But please don't write a script

because people can always tell.

423

I can always tell when someone is

reading, it's really distracting

424

and you kind of sound like a robot.

425

So that's what I always tell people.

426

I mean, obviously you get to do what

you want, but that's my pro tip is to

427

just write a rough outline and then.

428

Go for it.

429

When it comes to editing your

episode, like I said, descript.

430

It makes it very, very easy.

431

You can outsource it.

432

If it's something you

just don't have time for.

433

But I actually think it's kind of fun.

434

And it might not be worth.

435

Your money to outsource for a while

until you're making more in your

436

business, just depends on the kind

of time and money you have available.

437

once you're done editing and

descript, like I said, you can

438

just press one button to publish it

directly to your hosting platform.

439

And then you fill out the show notes.

440

And.

441

Schedule it for the day

you want to go live.

442

Now that brings us to

that hosting platform.

443

I talked about.

444

Choosing a hosting platform really

is not a super important choice.

445

There's a million of them out

there, and most of them do the

446

exact same thing, but I do like a

platform that has good analytics.

447

I want to be able to see who's listening,

how long they're listening for.

448

I want kind of some robust reporting.

449

I have heard really good things about

Libsyn, but I've never used that one.

450

I do have experience with both Casos

and captivate, and I think both

451

of those are equally good hosts.

452

So if you want to do a little

research, a little Googling, go for it.

453

Otherwise just pick one of those.

454

Get started.

455

Not a decision.

456

You have to.

457

Sit on for a long time.

458

Maybe check out the payment plans and

pick one that works for your budget.

459

What this program does,

is it hosts your podcast.

460

So you're going to upload your podcast

to this platform, and then it's going

461

to create what they call an RSS feed.

462

That RSS feed is where the

podcast apps fetch your show.

463

So apple.

464

Podcasts.

465

Spotify are always scanning.

466

These RSS feeds looking for a new show.

467

And when I publish one.

468

The podcast app grabs it from the

RSS feed and puts it on their app.

469

No matter where anyone is

listening, They can hear it.

470

In the app of their choice,

once you publish it on that RSS

471

feed, which is really nice, it

would be a pain in the butt.

472

If you had to go separately.

473

Post a podcast to all these different

apps, but you don't have to do that.

474

Once you pick a hosting platform, you're

going to need to set up your account.

475

That will take a few minutes.

476

The first time you have to

input all the details of your

477

show, the title, the cover art.

478

You're going to want

to input a description.

479

I recommend that being very keyword,

rich lots and lots of keywords.

480

Right?

481

So what people might be Googling,

searching for when they look

482

for a show like yours, put

lots of those words in there.

483

And add a link to your website.

484

If you have one and or email so people

can contact you and then each time you

485

upload an episode, all you have to do

486

is uploaded to your host

from de script at a title.

487

Add shownotes schedule it

for when you're ready to go.

488

Some people do create a blog post

for each individual podcast episode.

489

This is a great way to get more of

that SEO juice, more of that search

490

engine optimization juice, meaning

traffic from Google, coming to your

491

site and people finding your podcast.

492

But if that overwhelms you right

now, do not worry about it.

493

Just get the show published and

you can come back to that later.

494

Now your show notes, you probably

have seen show notes for a podcast

495

before are anything that helps

people, help your listeners find

496

the episode and learn from it.

497

So that's another place to put a lot

of great keywords for your episode.

498

And links to anything that might

help them take action on the episode.

499

So maybe it's a freebie that

I mentioned in the episode.

500

Maybe it's a link to my website

or to my calendar to book with me.

501

Maybe it's some other tool or

resource I've mentioned in the.

502

Episode, I will link that

in the show notes as well.

503

The trick is to get them taking

action on your information.

504

And so those are the list of resources.

505

You can give them.

506

Now once you have those first three

podcast episodes recorded and uploaded,

507

then you get to create your launch plan.

508

Now when I call it a launch plan,

people get kind of freaked out.

509

Cause that sounds big and grandiose

and admittedly, it can be, but

510

it doesn't have to be grandiose.

511

There are a million different

ways to do this, but essentially

512

what we're doing is creating hype

for our show before it goes live.

513

We want to incentivize as

many people as possible.

514

To listen to those three episodes so

that the podcast apps start seeing,

515

oh, there's some traffic to the show.

516

Maybe it's interesting.

517

It kind of helps our show

get seen a little bit more.

518

I suggest choosing a launch day.

519

So let's say you have everything done

and you decide to launch a month out.

520

You put that on your calendar.

521

And you schedule those three episodes to

522

So anytime that you talk about

it on that day, going forward,

523

the episodes will be live.

524

And then you just talk

about it everywhere.

525

That's the launch plan.

526

I'm going to give you a few ideas, but

again, don't let them overwhelm you.

527

Don't let them stress you out.

528

You don't have to do all of them, but

the more lead time you can give yourself

529

to create kind of a launch plan.

530

The better you can get

the word out as much.

531

As possible.

532

One idea is getting interviewed on other

people's podcasts, YouTube channels.

533

Instagram channels anywhere

that people have an audience you

534

want to get in front of them.

535

So that.

536

They know about your show.

537

You can do a giveaway for anyone who

leaves a review on your podcast or

538

proves that they shared the show.

539

Right?

540

So if they share it on Instagram

and they tag you, then you can

541

enter them to win some sort of a

giveaway gift card or something.

542

One of my favorite things to do that

we did on outnumbered a lot is to

543

read reviews on the podcast itself.

544

If someone leaves you a review, then

on the next show that you record,

545

you can read that review out loud.

546

And then the reviewer gets this.

547

Lovely warm and fuzzy, knowing that

their review was read and it helps

548

other people realize it's a great show.

549

So that's really fun way

to incentivize reviews.

550

You can also pay or.

551

Give some sort of incentive to

ambassadors for them to spread the word.

552

Especially if you have friends or family

members who have followings on Twitter

553

or Tik TOK or somewhere, get them to

talk about your show and you can do this.

554

Just informally, you can also create

kind of a brand program if you're

555

really ambitious, but just getting

the word out to other people who can

556

then share it with their audiences.

557

Pretty brilliant.

558

You can run ads to your podcast.

559

If you've done that in the past,

or you know how to run ads.

560

You can work on building your

email list ahead of time, which

561

you should always be doing.

562

And then let your email list

know about your launch date, know

563

about exciting things happening.

564

Maybe you do a live video on social

media ahead of time where people

565

can ask questions about the podcast.

566

That way you can interact with

your audience and even get

567

ideas for future episodes.

568

So lots and lots of ideas.

569

I'm actually going to include in the show

notes of this episode, a link to a really

570

awesome launch plan that I found online.

571

But again, it's very involved,

so do not stress yourself out.

572

Your podcast is not going

to flop and totally fail.

573

If you don't have a big launch, it

just does help to get more people

574

listening towards the beginning.

575

So essentially that is

how you launch a podcast.

576

You get those handful of things

in place, your title, your

577

cover art, your intro outro.

578

Your podcast host those first

three episodes, and then you come

579

up with a doable, realistic launch

plan and you get people listening.

580

It's so, so, so fun.

581

A few final tips before I leave you today.

582

Please keep it simple, especially if you

have other things going on in your life.

583

And this is not your full-time gig.

584

Consistency is key.

585

So if you can't consistently do all

the things I told you about today, Then

586

just stick with the things that you can.

587

There are some weeks where all I do is hit

record and bare minimum edits or I send it

588

out to my editor and I upload that's it.

589

And some weeks I do a blog post to go

with it so that I have that search juice.

590

Sometimes I talk about it

on Instagram everywhere.

591

Sometimes I email it out to my list.

592

Sometimes I put it on my Facebook groups.

593

Sometimes I put it on my

personal Facebook profile.

594

There are so many ways to share

about the podcast once it's done.

595

I just don't do all of it

every week because I can't.

596

So decide what you can do.

597

And then go from there.

598

Also make sure you are jam

packing your episode with value.

599

It doesn't have to be an

hour long or two hours long.

600

I don't know who listens to

two hour long episodes, but.

601

Make it digestible for your audience,

especially if your audience is busy,

602

people, busy moms or whatever, but when

you give your listeners a solid win

603

and some really great wisdom, every

episode, they will just keep coming back.

604

They will love you for it.

605

So, again, not overly long, but

really, really full of value.

606

And then here is a tip that I actually

personally have yet to do, but I

607

really want to try it one of these

days, I'm going to remember and try.

608

And that is to give your listeners

a taste of your episode up front.

609

So very often an episode just

starts with the intro, but if

610

people are coming back and they've

heard your intro a million times,

611

It's not as compelling to sit

around and listen as if you

612

put a hook in the beginning.

613

And the hook that I love is when people

take a snippet of the show itself and

614

put it right at the beginning, this

happens a lot with the true crime podcast.

615

I know you guys know what I'm talking

about, where they'll say, and then

616

she opened her shower and screamed

and you're like, what, what happens.

617

They put that right at

the beginning of the show.

618

And you're going to listen through

who knows how many ads and who knows

619

how many little jingles interrupting

the show, because you have to find

620

out what happened to the woman

who opened her shower, curtain.

621

That's what we want to do with our

show to just give them a little

622

taste of the beginning and get them

hooked so that they will stick around

623

and listen to as much as possible.

624

Last tip, do not worry about filler words.

625

You are going to say.

626

Um, 1001 times I promise you,

it just happens all the time.

627

I personally, don't say how many more

I've trained it out of myself instead

628

I say now, and I say, so listen for it.

629

I try to, I try to edit them out

sometimes, but we all have filler words.

630

It's human nature.

631

And without any filler words,

we would sound kind of stupid.

632

But if there are some that when

you listen back, they really bother

633

you just focus on eliminating them.

634

Uh, one of my favorite tips is to write

my filler words that I'm trying to

635

eliminate on a sticky note on my computer.

636

And then write words that

I can replace them with.

637

This can work with really

anything on outnumbered.

638

I used to always respond to Audrey

by saying absolutely absolutely.

639

When she says something I agreed with.

640

So I had a sticky note on

my computer that said, No.

641

Absolutely.

642

And there was like a line drawn

through it instead say 100%.

643

I totally agree with you.

644

Yup.

645

Anything, but absolutely.

646

And it got me out of the

habit of saying that.

647

The solution is always more practice here.

648

So do your best to eliminate

those filler words and just know

649

you will get better as you go.

650

Side note Descript has a one

button filler word remover.

651

So you can go into the edit button

and click filler word remover,

652

and descript pulls them all out.

653

It's pretty amazing, but again,

it is a machine, so I recommend

654

checking its work, listening through

making sure it did a good job,

655

But descript is the best when it

comes to recording and editing.

656

Simply easily without hassle.

657

So go check it out.

658

Now, get out there and share your

knowledge with the podcasting world.

659

We'll talk next week, friends.

660

Are you ready to start or

grow your dream business?

661

Click the link in the show notes to

download the free starter guide to

662

building a business or to schedule

a free coaching call And if you

663

loved this episode, Don't forget

to leave a review and share it with

664

a friend who might be feeling the

call to burn a little brighter.