Scott Duffy is back for round two on the podcast! Together, they pull back the curtain on the world of AI cloning for entrepreneurs, creators, and founders. You’ll discover how digital twins are transforming business operations by helping leaders scale their time, impact, and sales—freeing them from repetitive tasks while deepening engagement. The hosts break down real-world use cases, compare leading platforms, and share their proven strategies for launching a successful AI clone in just seven days. If you’re curious about automating business bottlenecks without sacrificing the "human" touch, this episode is for you!

Topics Discussed

1. What is AI Cloning? Definitions and practical explanations of AI clones, digital twins, and how they're used for scaling knowledge and time.
2. Clone Shop AI Process: How Joe Fier and Scott Duffy help clients audit their business, identify bottlenecks, and launch digital clones quickly and securely.
3. Comparing Cloning Platforms: In-depth review of ChatGPT, HeyGen, and Delphi. Discussion on the strengths, weaknesses, and security concerns related to each.
4. Scripted vs. Unscripted Clones: The difference between clones built on pre-written scripts (Heygen) and those leveraging larger knowledge bases (Delphi).
5. Securing Your Intellectual Property: How platforms like Delphi protect personal data, and the risks of using more “open” foundational models.
6. Cloning Use Cases: Real-world examples: HR support, sales, coaching, customer service, pastors, religious organizations, and content creation.
7. Launching in Seven Days: Step-by-step overview of Clone Shop AI’s audit, strategy, and quick-launch process for getting clients live quickly.
8. Automations & Actions: Built-in features on Delphi for follow-ups, recap emails, memory nudges, and integrations with other systems.
9. Self-Improvement & Content Creation: Creative ways people use their clones—from prepping for talks to writing books and blog posts using their own IP.
10. Language & Modality Flexibility: How Delphi clones engage users across 50+ languages via text, voice, and even phone calls, ensuring high accessibility.

Resources Mentioned

1. Clone Shop AI: https://thecloneshop.ai
2. Delphi: https://hustleandflowchart.com/delphi

Connect with Scott Duffy

1. LinkedIn: https://www.linkedin.com/in/scottduffymedia/
2. Website: https://scottduffy.com

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Ready to scale your business the smart way?

Subscribe to Hustle & Flowchart now for more game-changing episodes on entrepreneurship, automation, and the future of work.

Drop your questions, feedback, or cloning curiosity in the comments—or DM us on LinkedIn.

Don’t get left behind: discover your digital twin today!

It's 2026, and if you are still the bottleneck in your business,

you're doing it the hard way.

I'm Joe Fier.

I'm back here with Scott Duffy, my business partner, and we're gonna

continue pulling back the curtain on what AI cloning is, what's actually

working, what's not working, and how clones are currently changing the way.

That founders, creators and entrepreneurs are scaling their time, their

sales support, and overall impact.

Our company is called the Clone shop.ai.

It's where we built hundreds of these already.

They're digital versions of entrepreneurs that are helping to

handle all these repeat conversations or even unique ones that don't

involve the physical version of you.

So you could stay focused on the work that only the real you can do.

So in this episode, we're gonna break down a bunch of real use cases that

you can see in action right now.

Fast ROI plays and how you can start cloning yourself the smart way.

Let's dive into it.

Alright, so we're doing this,

we're doing this, Hey, welcome to The Clone Shop.

I'm Scott Duffy, and this is my partner, Joe.

Fier.

What's up, Joe?

Yeah.

How you doing, man?

Oh, I'm, I'm doing good.

So, like, I'm excited to be kicking the year off with, um, with this, this

concept, this idea of the Clone Shop.

It's an extension of what we've been doing for the last couple of years.

And can you kind of like, share with people what, what is the Clone Shop like?

Is a business, is is like a content and an educator?

What, like what are we doing here?

Yeah.

So the Clone Shop is this kind of, it, it's like a reinvention of what

we've been doing for the last Yeah.

Two, three years.

And the idea here is that the Clone Shop, we are focused on helping anyone

who has this bottled up knowledge, you know, like that and, and you know,

like all the way from people who are creators who are actively putting,

you know, content out into the world and then doing something beyond the

content, like what's the next step?

Or it could be a business owner who wants to connect with more people,

but maybe they're drowning in messages or phone calls or bookings, and

they're just like, I can't actually connect and go deeper like I want to.

What we're doing is we're working with these types of folks

that, that essentially want to connect and scale themselves.

They wanna scale their time and scale their knowledge, but also connect

with people in a deeper way where it increases engagement through this new

form of media, which is AI cloning or a digital twin kind of concept.

And so what we do is we work with these folks, we create the strategy,

we, well, first of all, we're educating, so we wanna put a lot more

education out there as the clone shop.

That's what we're starting to do right now here.

Uh, and this is like ground floor 2026 is, let's talk about what cloning is.

So we're putting that kind of flag in the sand there for us or for everybody.

But then what we do is we work one-on-one with these folks who want the strategy and

figure out, okay, where's the bottleneck maybe in someone's business right now

or in their lives, you know, what's this concept of like a knowledge tax?

I've been kind of starting to think about is like, what's, what's that annual

tax that we pay for all the time that we're spending doing repetitive stuff?

You know, we're, we're maybe just whatever it is, either on the public

side of things, through lead generation, through uh, delivering content to

our clients, our community, our teams operations, support, all these things.

And there's even more.

What we do is we try to help visualize all of that for folks and then show

them how there's technology now.

And we, we love the delphi.ai platform to actually do this kind of, you know, the

legwork, we'll talk about what that is.

Uh, but as a clone shop, at the Clone Shop, what we do as

a team is we make this easy.

We, it's a white glove handholding process where we literally are getting

to know you and your company and your big vision in the bottlenecks, and then we

map out, all right, here's your roadmap.

Where do we start?

But where can we progress?

And we are the ones that are then building these, these clones using the

platform Delphi we're building in, in, you know, how your, the thing speaks to

the world using someone's voice, their personality, the way they talk and write.

All that stuff translates to this new form of media, which is cloning.

And that's why we're so excited because that can now.

Help you expand your time and release the bottlenecks, so you're

connecting with more people.

And then there's automations, like, so we're helping optimize and automate, you

know, portions to increase engagement.

That's really the big idea because when you have more engagement, as we

all know, then those are like, those are the hottest leads that can pop up.

They're almost pre-qualifying themselves, you know?

Um, it can help connect with clients.

So your churn goes down and your, your ROI and value go up and

word of mouth, all that stuff.

Your team is released from doing these maybe repetitive things that, you

know, in support, customer service, all the way to ops and content creation.

There's all these things.

So we're, yeah, we're, we're, we're the, the team that basically has been doing it

in the trenches, over 300 clones created

and, and we're literally like, come to us for that because it is

this wild, wild west right now.

Yeah.

Yeah, I mean, that's really the thing is, is uh, you and I have been doing

this for over two years now, and, uh, we work with, uh, the number one, uh, clone,

provider, clone platform in the world.

Delphi, who's backed by Sequoia and Menlo and Anthropic, and

they're just an incredible company.

And we built clones for literally some of the biggest business and personal brands

in the world and have this knowledge.

And I think what's happened is over the past, particularly the last six months,

it's like there's something in the water.

And we get so much inbound from people asking like, what is a clone?

How can a clone help me?

What's the difference between going to Delphi as an example or going to Heygen?

Like, can you just help me to understand what this market is all about?

And then once we do and we start working with them, they start

asking questions like, how can I use this to eliminate redundant tasks?

How

can I use this to help?

Um.

Increase my reach.

How can I use

this to help increase my revenue without spending any

additional time on my business?

And that's exactly what we've been doing.

Um, again, for the last two.

For the last two years, um, you know, hundreds of clients.

And, and so what we thought we should do is just start to share that knowledge

'cause we don't see anybody else out there that's really doing a good job of that.

And so you're gonna be able to come here every single day and you're gonna be able

to hear us talk about one thing each day.

You can do to help broaden your understanding of what a clone is and

how it can work for you, for you.

We're gonna show you use cases Joe.

Joe is the ma. Joe is like the number one builder on the planet of clones.

He's used all the different technologies.

He's, he's gone through all like the hard knocks, done it all for you.

And what, what Joe's gonna do is he's gonna show you actual case studies of

clones that he's built so he can not only show you, um, the most powerful

ways, um, that you can build a clone to get the results that you want, but then

he'll show you examples of use cases and how clones are being used in sales

departments, marketing departments for operations, uh, for human resources,

um, for coaches, which has been like a, a, a huge, a huge use case for us, for

religious institutions and churches and

pastors all over the world.

So we're really excited to take all of this experience and to share it with

you and to do it on a regular basis.

And we love to make this a dialogue.

And so.

A two-way dialogue.

So, you know, if, if you are experiencing like you're working

with a clone, you've built a clone, you're thinking about it, you have

questions, please drop into the comments

and let us know what's up because we wanna learn from your

experience and we wanna share ours

with all of you.

And so, you know, I just think that we're really excited about this.

Again, our company is, is The Clone Shop.

We're at the Clone shop.ai is where you can find us.

Um, and we'll be here every single day with our show, the Clone Shop to help

educate, uh, all of you about, you know, what it is that we've learned.

I am excited, man.

Yeah.

And I feel like this is gonna be a time to demystify a lot of what this technology

is or even bring it onto your radar if you haven't thought of even what a clone is.

So like Yeah, we will, we'll definitely dive into all the nuances.

What are these other technologies that might be clone related, but there's

different flavors, you know, and we will, we will kind of describe what

that is in, in, um, in more of these shows that you'll see popping up.

Yeah.

'cause daily, that's the whole thing is like.

All of us need this in our lives, and I fe feel like this is the biggest

undertapped untapped thing in 2026.

I mean, it's literally just a couple days in at the time of this recording.

Uh, but the idea is like, this is something that every business owner

will want this year or soon after.

And, uh, it's early, so this is your time to jump in right now.

Yeah.

Yeah.

So maybe today what we do is we start by just going through the fundamentals.

And Joe, let me, I, I love to ask you some questions and um, maybe you can just,

again, share based on your experience

with, with the audience, um, you know, uh, everything from definitions

to difference between competitors

and, you know, what you need to get started building a clone.

So, I I think my first question for you is, what is a clone?

yeah, yeah,

yeah.

how does it work?

That's probably the, uh, that's a good place to start.

Like, what the heck is the clone?

Um, surely.

Most people have probably heard AI clone, and, and you probably have

a picture of what that might be.

And I would say the most common one, as we're talking with people, the question

is, okay, well I've used chat GPT, you know, and you know, I have a custom

GPT, so that is a form of a clone.

It's a way to scale yourself, and it's great.

It's probably the most rudimentary way, but that's fine because, uh, yeah.

About,

and so kind kind of like to, to, you know, piggyback on that,

this idea of a clone is that you basically would take your content,

you take your knowledge, and you would upload it to an AI tool,

and then that AI tool would be able to act, um, is kind of like a digital

twin of yours, would be the idea.

So going into chat, GPT as an example, some of you may have built a custom

GPT and uploaded a book or uploaded your HR documents and things like that.

And then what you do is you make it available to people so that they can

go in and they can ask a question of the custom GPT and be able to have

that custom GPT answer theoretically in the same way that, that you

would.

that's right.

Yeah.

And, and, and there's, there's all kinds of, there's all kinds

of clones out there, right?

So you've got from chat GPT to, uh, to Heygen

to, to Delphi who's our partner, who we, who's just amazing.

What is the difference between like a Chachi PT clone versus a

Heygen clone versus a Delphi clone?

Yeah, great question because those are all the most common ones that come to mind.

Chad, GPT, Heygen, and Delphi.

So.

Yeah.

I'll just say chat bt since we're already there, starting there, it's very simple.

Yeah.

You can upload documents that support whatever use case you're going after.

You know, if it's internal use cases, cool.

Yeah.

Your HR docs, SOPs, things like that.

Uh, ChatGPT will limit you on the amount of files you can upload.

I don't know if it's about 25 files right now or so, and there's ways to

hack it to, you know, expand all that.

But the, the thing that is going to lack on the chat GPT side is the ability to

use that as a tool that you can embed on your website, either externally,

internally, um, it's not gonna know your voice, so your actual speaking voice.

It's not gonna be able to replicate your personality and how you think,

because that's the, that's what we're trying to accomplish with a clone.

It's not chat GT is going to assume a lot of stuff.

We'll just say that it's gonna try to fill in gaps that are not from your

mind or from your, your company's ip.

It's gonna fill in gaps from the web.

It's literally gonna go out there and try to, and this is

where hallucinations come in.

You know, it might give you false information so you know, you sure

as heck, we'll probably see a lot if you go to ChatGPT, you can find

a whole bunch of creators out there.

Like there's an Alex Hermo, GPT, there's a Tony Rock.

I mean, there's like literally any creator you could think of, someone's cloned them

in the best that they can, you know, maybe it's based on their books or whatever,

or YouTube videos, but that's not gonna be a true representation of that person.

Or you.

Like, I wouldn't want to, uh, trust the internet to come up

with how I think, you know,

yeah.

And on top of that, what you just said, like there's Alex

Ramoz is a great example.

Um, the thing about a tool like a chat GPT is anyone can take your content

and they can upload your content and they can create a clone out of you.

Or your content.

And, and a great example is Alex Ozzi.

Um, someone mentioned to me about a week ago that there was a, a really cool Alex

Ozzi clone that was available on chat GPT.

So I went to the the GPT store and I entered Alex Hormoze and there wasn't

one, there were a whole bunch of them

and none of them, the creator on, on none of them was, was Alex.

And so, you know, I think that, that there's also this issue when you're

using a, a, a foundational model like a chat GPT, that your data's not gonna

be secure, that anyone can get in there and try and duplicate you or spoof you.

And so for me, you know, when I think about cloning, uh, you know, if, if

there was, there were kind of like three different types of clones and

one that we're talking about today and one is based on a foundational or built

on a foundational model, that is the one I would stay the fur furthest away

from.

That's the one that just, that scares me the most.

And unfortunately.

I think there's a lot of consultants and independent contractors out

there that are taking courses.

They're learning how to build clones in this way, but they don't necessarily

understand all of the issues.

That's right.

And I want to, we'll, definitely let's bookmark the issues category

because that's a very common one.

Sometimes Mo depends on who's coming in.

Like some people are very worried about content and data security.

Other people are just like, I, I, they're not thinking that

way yet, but it does come up.

Um, so yeah, chat, JPT just know that your stuff's getting trained, you know,

like it's being shared with everyone.

It's not locked down.

Anybody can essentially take that clone, even look at the

instructions, like how you built it.

Um, you cannot embed it anywhere.

You don't have flexibility to opt people in to have a full on experience.

So that's, we'll just leave it there for Chatt BT.

That's one form of the clone.

The other one you mentioned Heygen.

So awesome tool, but different use case.

It's totally different.

So when people think of cloning, I think a lot of people will

immediately think of a video avatar.

They're thinking of the AI influencer on Instagram or

TikTok, you know, or YouTube now.

And there's a time and place for them.

I'm not always a fan of like that's, you know, I dunno, there, there's a

whole bunch of ways to present an AI clone and use it in your marketing.

But the point is, Heygen, it's scripted.

It's not backed by your full body of knowledge, your ip, your personality.

You're literally providing it.

A, you know, it's training your visual, so your, your likeness in that way, you

know, and you have to say, okay, yeah, you can clone me and all that, but now

it's gonna get the way that you look and your voice, but then you have to

feed it a script or multiple scripts.

And the end result looks great because then it basically Heygen what it's doing

is rendering all of that and then giving you a way to share that with the world.

And, you know, it, it looks and sounds great, but again, it's, it

is a clone, but it's more of a, it's a very structured, scripted clone.

Delphi on the other, on the other side of things, their

platform is purely unscripted.

So that means you can load up millions of words of content.

Like, I looked at my clone earlier, it's 17 million words in, I'm like,

I think it's probably too many words.

I gotta trim, trim some back.

But, um, you know, most people, clones that we work with are probably about

the one to 2 million word, uh, you know, average, but there's a lot less.

You don't need to have that much body of work, you know, loaded in.

But the idea is that Heygen, you don't have that ability.

You cannot do that.

Where you have this live clone that's basically creating a new conversation

for each person that chats with it.

It's just talking at people.

Yeah.

And I, and I think just to kind of circle back on those two, Joe, you've

got, you know, really it's the battle between scripted and unscripted.

So with a scripted clone, just like you were saying with

Heygen, what are you gonna do?

You are gonna go to their service and you're gonna upload a video

sample, you're gonna upload an audio sample, and you'll type out either in

the tool or you'll upload a script.

And let's say that script is a, a two or a three minute sales

pitch.

Like that's a great application,

right?

That's what, you know, if someone is running these kind of like, uh,

sales letters and things like that.

Um, it is a really great application.

But let's say that you're a coach, or let's say that you're an a,

let's say you're an HR department

and, um, you wanna be able to a answer any question that anybody has in real

time from your body of knowledge.

The only way that you can do that is to upload all of your content,

all of your data, and train the model, um, in an unscripted clone.

And so, again, it's not working off a script.

You, you, you pull up the clone and anything that you ask, it will

search only within that body of data that you've, you've uploaded and

it will answer as if it were you.

And what's really cool about, and, and, and the number one player in

the, in the unscripted space, the, the number one tool is Delphi.

And one of the things that's really awesome about, about Delphi

is that it will get to know.

Your, your voice, your style, your brand, it will answer a question and

it will speak as, as if it's you.

And we have examples over the, you know, over the coming days

and months and things like that.

Joe's gonna share examples of clones that he's built, which

are absolutely phenomenal.

You cannot tell the difference, um, in, in the sound of the voice or the style

or the tempo of, of some of the clones that Joe, Joe has

built using the Delphi platform.

And, and, and the other thing that I love about unscripted clones, and Joe,

maybe you can talk more about this, is let's say for example, I use this

example of HR departments a lot because it's a real common use case right now,

an HR department will go in and they'll load all of their systems,

manuals, procedures, just all of their, their human resources materials.

And then what they'll do is they'll create an HR clone manager.

And someone in the company will go to the HR clone Manager, which they can find

on the company's, um, internal website.

And, and then they'll ask it a question like, what's our vacation policy?

And you won't only get the answer, but you'll get a link to the actual form that

you need to fill out to take a vacation.

If you're a coach, on the other hand, someone may, may, may come to you,

you've uploaded your books and you've uploaded all of your, your social

media content and you've uploaded all of your speaking speeches and

presentations, and someone will ask you a question and it will answer for you.

Delphi will answer that question and it can provide a link to

wherever that content came from.

So it can refer the person to a link to buy your book or to buy, um,

something at your next mastermind,

which is really cool.

Yeah.

Uh, so I'll speak on that a little bit, is a good frame.

I like to say when we're describing this concept to folks, 'cause it's,

it's truly this, this is why I love that we're doing this and putting it

out here is a lot of it's education.

When we first talk with someone, it's describing what the difference of these

clones are, but also what's this journey now that you can create for your, your

people, depending on where this is gonna live, the use case or the style of clone.

So exactly what you just said it, what we like to do is define, all

right, what's the biggest bottleneck?

And let's say if it's internal ops or team, you know, they're just doing

repetitive stuff and you can see like, okay, we're spending a lot of time

and a lot of money doing these things.

Well cool, let's solve that with a clone.

So let's figure out what are the materials that are involved with that operation

and, and also who's the person, because we gotta, we got a big thing with

Delphi, which I appreciate is that.

There's no fictitious people made on the Delphi platform.

We're not cloning some, uh, some made up AI avatar or, or not

even an organization as a whole.

It's a person because the whole I idea here

a a verif, A verified

a verified person?

Yeah.

So there's a whole process to it, and that's a huge differentiator

because it's, it literally shows, okay, someone has done the time to,

um, to accumulate all this knowledge.

They have the ownership of that material.

It's been verified by the platform.

And, you know, inside of a company it might be, yeah, your, your HR manager, it

could be your CEO, whatever, whoever it is, So we want to have all that material.

We always try to gather all of that.

And at Delphi we can literally upload any kind of text, audio,

video, and there's a whole bunch of other things we could put in there

too that we support, we help with.

But the idea is if that's all in there, then what we do is we

layer in these instructions behind the scenes to create a journey.

So this conversation, people can have a text or an audio

conversation with a clone.

So you're clone, it's going to write like you write and speak like you

speak because it's mimicking this whole speaking and writing pattern.

There's, there's all these patterns are basically written out inside the platform,

so you can be confident and know, alright, well someone on my team, if they start to

chat with my clone at any time of the day.

No matter what, what's going on, they can have a chat and ask a question.

It's going to represent me as I want to be represented.

And there's all these checks and you know, there's things that we do

and work with folks to refine that.

But then at the same time, we're creating a journey.

So like, what's the best outcome of this?

This use case that we're putting out there?

Or maybe a series of outcomes we can create conditions.

So based on like if they ask for something.

Yeah.

What's the kind of answer and what's maybe a URL our next

action we want them to take.

so we've talked about, uh, a foundational model, like a chat GPT clone.

We've talked about a scripted clone like Heygen, where you

provided the video sample, audio sample, and then you give it a

script and it trains off the script.

And then we've talked about unscripted clones, the leader being Delphi,

and how you can upload all of your content without limit.

And, um, the model will train on your content and answer in your brand, your

style, your tone, all of that kinda stuff.

Now, what happens if somebody asks a question that the

model hasn't been trained on?

You haven't provided content to us, does it go outside to like chat GPT or grok or

something and try and find an answer or how do you handle that?

Yeah, so what's really unique with the platform, Delphi, that we chose, and,

and we can even talk about the story of why we're using Delphi, uh, but the

idea is that you have the ability to give it some limits, but the idea, it's

not going out to the web, and it's not like ChatGPT or any of these other ones.

It's not trying to make stuff up.

So there are alerts that could be set up if there's a, a question that cannot be

answered by the system, and that basically will be sent to you and your team,

whoever's on the account that says, Hey, this person needs a little extra help.

You know, the, the Delphi or the clone could not answer this, so.

That's a, an easy way to tell us and the, and the clone person to say

like, Hey, let's just put a little bit of extra content in here to

answer that, whatever that thing was.

And there's a few ways that we go about doing that

is, you know, you could literally upload more content to support whatever that

topic was, and that's easy enough.

Um, there's also this really cool interview mode that just rolled out

in Delphi where you can have a back and forth exchange based on a whole

bunch of different topics that the system anticipates people will ask

based on what it knows about you.

So it's,

it's really cool.

That's a new feature.

It's really cool.

Amazing.

I was just chatting with a client yesterday that said he spent two hours

going through that and it was effortless because it feels, it's kinda like this,

like, you know, we're, we're fielding questions back and forth and then

you just give it your natural answer.

You can use audio or text, whatever flows out.

I love audio whisper flow and.

I just talk it out, and it's such an amazing natural way you can go on a

walk and do this, and then sooner or later you realize, okay, I just fed my

digital mind with all of this new insight

and what it's going to do.

The system trains your mind instantly,

pretty much instantly.

And, and then, you know, you could be confident to know that the

system's smart enough to know, uh, context, like based on a conversation

and what you've given the mind,

it can connect the dots really well and personalize it along the way.

So it's, it's a total game changer.

And yeah.

Chat GPT no, you cannot do And, um, and, and Heygen obvi,

like we said, that's scripted.

So it's, it's not even

It is just a different use case.

Really, really awesome product.

Just different use

Right, right, right.

You know, the other, the other, you know, by the way, one, one of the things

that I loved is when you originally set up my clone, when when people

have asked me questions that, and by the way, so I trained my clone on.

I think four books on, you know, zillions of years of social media

and like thousands of posts.

Um, I uploaded all of my, all of my, uh, events that I hosted,

all of the video from all the events.

So I have like all of this, all this content, but every once in

a while I still get a question.

Like I, I sometimes I think people just wanna mess with it

and see how far they can take,

you know, where did you go on your last vacation?

You know, what's your favorite color?

Stuff like that.

Anyway, so that stuff does come across, at least for me from time to time.

But what I do, what I'll do is I'll get an email

and it will, it will just say, Hey, a person asked this question,

hasn't been trained on this answer.

All I have to do is hit reply,

put the answer in, and it trains the model.

That's one way

so simple,

it's so cool, and it's so simple and it requires so little,

little work on, on, on my end.

Um, Joe, I, I think you know, another.

Thing that comes up a lot when we talk to people about, about cloning is, um,

is this idea of how safe is your data?

And, and, and you know, particularly in the context of if you are, let's

say, a, a coach or a consultant and you have a lot of books out that

you have a lot of IP that you've

created and you don't want chat GPT to train on it.

Although if it's already on the internet, the odds are chat GT's trained on it,

right?

If you are a, a company and you have going back to he, to, to hr, HR

policies and things like that, you don't necessarily want the external,

you know, AI world to be training on

Right.

Exactly.

with chat GPT, there's really nothing you can do.

I mean, you can create a custom GPT and you know, we're told that

that content is supposed to be kind of living within a wall, right?

If it's selected and who knows if how that works.

Yeah.

Yeah, so we, we, we just don't know.

And then you have your scripted clones where I think, you know, to some extent

your, um, you know, your, the level of risk is a lot lower because if you're

writing a three minute sales script and you're, you're putting up, but

if this, it's all of your content.

Like does a company like Delphi use it to train other models, or

does it like, how safe is my data?

And, and, and where is it?

Is it being used to train anything else?

Quick answer is no, it's not training anywhere else.

Your, your data.

So with Delphi, and this is a big thing they pride themselves on, there's

docs that explain all of this too.

And like we were saying earlier, some people lead with this,

this worry, which is rightly so.

'cause I think that's on the top of mind for a lot of folks when yeah,

if you have all this IP out there, you're like, I've spent my life

building this, my thoughts, all that.

Like the last thing I wanna do is just say, here you go, world.

And I get no credit.

So with Delphi.

Whenever you upload a file, just you are just, just know that they're staying

within the confines of the platform.

It's not training open ai, andro, and all these like foundational

models like you mentioned, because those foundational models are what.

Power Delphi to do its, its, its thing and, and, and make sure that

contextually everything's working.

And it, it helps basically power the brain, but it's not training those models.

Um, there's basically you, if you ever choose to leave the

platform, you can delete that.

You can export the content.

You have full control there.

Um, when it's within the platform itself, you have the ability to, like we were

talking about, you can have it just look at that content and that content

only so it's siloed from anywhere else.

Um, there's no external links that people can download.

You have the ability to turn on or off any references like you were mentioning.

Oh, you could point 'em to links or source materials, or you can totally

turn that off and just know that this thing will communicate based on

your content, but it's not going to give all the links to your specific

documents if you don't want it to.

Sure.

wise, I mean, it's, it's, it's.

It's pretty impressive because I don't think there's another tool

that lives above that is very clear to show how safe your data is.

I mean, I've not seen any issues of, of like data issues from the

platform itself, none of our clients.

And I think when you realize, okay, you have full control, you

hold the keys, um, it's, it's a completely different ball game.

If you were to just go to build something on top of Anthropic or ChatGPT with

your own little, you know, I guess I'll say hack job of like, you know,

APIs and syncing, I wouldn't feel as comfortable with a setup like that.

Right.

And I'll tell you the, the other place where I just wouldn't feel comfortable

if somebody was building a clone for me is, is, you know, we, we love our, you

know, consultants and coaches and things like that, that are building AI clones.

But one thing you just have to be really careful about is, you know, what would

happen if, you know that person got sick

and they built your clone, or they moved, or

they got into a different business and there was an issue, there was a problem.

Who's gonna, who's gonna service that?

Who's gonna support that?

I know one of the things that was really important to, to you and I when

we got started doing this a couple years ago was we wanted to make sure

that we were working with companies.

'cause the market is so young, right?

It's so,

I mean, ChatGPT's only been around for three years,

is, yeah.

Yeah.

so we wanted to make sure that we were, we were

working with companies, we were working with people that, that we.

Funded that were venture funded, where we knew the investors, we

knew the firms, we knew there was a lot of safety and security there.

And um, and so that's another reason why we have been, you

know, probably the most passionate advocates on the planet for Delphi.

We just, we love the tool.

'cause it, it, that's just another one of the boxes that, that it checks.

another question that I get often I know you do also is like, we've talked

about coaches as an example that are uploading lots of books and, and content

and social media and stuff like that.

But, but what if you're just getting started?

What, what if you are, you don't have a lot of content,

like how much content do you need to actually take advantage

of the benefits of a clone?

That's a great one because it's not made just for the people who have

millions of words out there who are publishing books like yourself and, and

I'm soon to be putting a new one out.

Um, what someone can do, let's say you don't have any published content,

you sure as heck have something up here that's, that's stored or maybe

some documents out in your computer.

So, I mean, there's a few ways I, I've been thinking about this.

Uh, Delphi to answer the question, there's no set number for like amount

of words that you need to have trained up, but I would say like on the low end

to get a decent clone, I've seen some success out of like two or 300,000 words.

That's

so so break, so break that down for me.

So,

to me is like a, I'm, I'm like a, not very tech savvy,

but, um, so like, like with some of this, with some of this stuff, so like

when I hear words, I think of tokens, like, and people talk a lot about tokens.

Honestly, I have no idea what the hell they're talking about.

But, but like, when it comes to words, is that like a book or

is it like a couple of articles?

Or is it kind of the idea where.

We're gonna leverage, we're gonna help you to leverage the

tool that Delphi has built.

Now

we're gonna start you off by having a conversation with that tool

and, and you can take that as long as far as you, or as far as you want

to begin the training and then to supplement it.

We need this, what, what do we need to supplement that?

I think most people have something they start with like, 'cause we've

dealt with a lot of clients that just don't have a lot of stuff.

Like literally more, not more than like 10,000 published words.

And that might be like a what a small kind of pamphlet type.

I mean, I'm looking it up right now,

It's like

a little brochure.

Yeah, yeah.

Like what the standard paperback format book is about.

200,000 words is a thick book.

Usually it clocks in.

I mean, that's a, that's a big book and

it's a lot of hours of, of talking.

But the thing is, we all have some type of documents that we've, we've

somehow put our knowledge into.

And it, even if it's frameworks and all that stuff, that's all worth uploading.

And there's, there's a process we do internally that's, you know, I

wouldn't expect everyone else to do, but we do leverage the other AI tools.

Like if you had a lot of your own body of work, you can put that into

something like Gemini or even ChatGPT.

And this is only if you want it to know that you might be training your stuff

there, but it can condense that stuff into a more, it's called an artifact

basically, where that can now be uploaded to Delphi and give it a decent

picture of who you are, what you do.

Um.

I would pair that up with the interview mode in Delphi, like

where literally if you sync up your, let's say some of your social media

accounts, like LinkedIn's a good one.

If you're active on there, it'll pull in some of the initial data of, of uh, the

topics you work in, you know, the fields.

And using the interview mode, you can have a two hour long dialogue

like this, this, uh, client that we just talked with the other day.

And that could be enough to just get it going alone.

Like that would just be the foundation.

I would not stay there.

I would certainly want to create more content or fill in gaps as they come in.

But I mean, off the street that's what I would do is like load in

whatever you have, use Delphi as interview mode to at least have

something to start building from.

And certainly people can have really interesting conversations.

And Delphi, what's so great and you know, when we're working with folks

is we're keeping an eye on what are these gaps or where are the.

Where, what are the FAQs or even the should have ask questions.

I, I always love that.

And, um, you can even use Delphi to help you ask those questions.

What's kind of cool is you can use the tool

to help it extract more from you, or at least to start thinking like, Hey,

how, how else can I serve value in this form of using a, uh, a clone?

Joe, a question I have is, let's say we decide, let's say I have

a podcast and I want the, the model to train off of my podcast.

Is Delphi able to tell the difference between my voice as a

speaker and another speaker,

or does it think that all of our content is the same and it's coming from me?

No.

So this is actually one of the reasons why I chose Delphi like three years ago

over any other chat bot or, or, um, clone.

There were no other real clone options actually.

Um, so what Delphi does before you upload any material, like a podcast,

YouTube video, or any kind of audio, possibly even anything at this point,

is we want to train your voice.

And what it's gonna do is, you know, and this is literally

uploading an audio sample.

It could be as short as a couple minutes, or it could be longer, 30 minutes

plus to really refine your style.

And what that's gonna do is it's gonna tell the system how you sound, and

then it's gonna unlock the ability to upload things like podcasts and YouTube

and other content, uh, audio content.

And when you upload those files or sync to a podcast or YouTube,

it'll pull in all of that data.

And what it's gonna do is transcribe all of that stuff.

But then it starts to identify the different speaker voices right

there, and it will know your voice.

So it's going to attach you to where you showed up within that, that

piece of content, because it's all identified through the transcription.

So it's gonna attach Scott to Scott and me, to me, you know,

and, and you, to you, whoever.

So that's how the system more or less is working and it's pairing, it's matching.

But, uh, that's what's also unique, which we haven't really talked about, is, you

know, Delphi has the voice cloning feature where it's a lifelike voice, that, that

now can literally be done in real time.

It's like picking up the phone and talking to.

Whoever, I mean, like, I, I love to, we love to show off Arnold

Schwarzenegger's clone just because, you know, it's one of them that we, that

we help build and his voice is spot on

it is awesome.

It's awesome.

yeah, we'll do some videos on that.

I, I've published stuff in the past, but it's like, you know, you

can, I've chatted with him just to motivate myself, you know, I

don't wanna work out today, Arnold.

And he is like, ah, come on you, you sissy.

You like, let's go.

But

So, so to your point of how you can interact with, with Adelphi clone.

So there's three ways, right?

Three primary ways.

So the first is you can have a text conversation with it.

So you can go into it and, and talk to it.

Uh, and it will respond to you in text.

It'll provide links if you want, if, if, if the, the

person wants things referenced.

So text is number one.

Number two is voice.

So is those answers are coming from text.

You can click a little icon and it will start to speak and you can

have a conversation and that will happen through, through voice.

The third way is a phone call.

So you can literally click the, the phone call, uh, thingamajigger, the icon,

and you can basically have the other side of the clone pick up.

And you can have, or your, your customer or your prospect or your employee

can have a, an ongoing dialogue over the phone with, uh, with, with your

clone, which is, which is super cool.

Um, kind of the variety of ways that you're able to, to, to interact with it.

what I like about that and what people enjoy as well, is now we can talk

with, we can connect with people in any kind of modality that they really.

Are comfortable with, and that are more, most natural.

Like some people are love reading, some people love voice, and those are the two

modalities that people love the most.

I would say a lot of people go with the voice, but it depends

on what you're looking to do.

If you're creating content or maybe, you know, any kind of specific wording,

then that's where the text option is.

Great.

And there's transcriptions for the voice as well, which is nice.

a lot of people ask about video and they're like, well, why

can't I have, you know, video

going back and forth.

So, kind of today where you see, you're not gonna see video of an AI clone, uh,

through ChatGPT or another foundational

model.

With unscr, with scripted model, um, uh, programs like,

like a Heygen as an example.

Um, you can upload video and they will, they will make a

video that's tied to your script.

Yeah.

In the unscripted space, like with Delphi, um, you don't really see people

that are using video and, and one of the reasons why there's, there's

a couple reasons why, and Joe just, just correct me if I'm wrong here, but

one of the reasons is video's tough.

It's tough because you are basically.

Asking the clone a question, and it's gonna go through all of your data,

and then it has to assemble that video clone in real time and have that

tie, and have the voice and the expressions tie to the content

and have all that happen in like a fraction of a second.

And depending not only on, you know, kind of how that works, but also you know,

what your wifi connection is and how, how hard or long it takes to render.

Um, video can still be a little bit clunky in, in the cloning space, but

I think more important is the data shows that about 99% of the people,

it's, it's an incredibly high number.

It's over 90% of the people who use these unscripted clones.

Don't use the vi, like they just don't want the video.

They, they prefer to have a conversation and not necessarily be looking at a, a,

a video that's rendering on the screen.

And so, um, or where I think a lot of people may, initially, their

first instinct may be, I need video

with the market is dictating, is video is not that important,

at least for this type of clone.

That's right.

And the video right now, and I assure you, I I can almost guarantee

it will be coming very soon because of just the sheer demand.

But as you said, in terms of engagement and the actual experience,

it's not something that's, it's not ready for game time.

It's, it's not fast.

It has a lag.

It doesn't.

Feel natural.

Whereas when you use the text in the voice supernatural, like it's, we have a

few clients that we've worked with that are very particular about their voice.

I mean, it's like, kinda like Arnold, you know, uh, I mean,

like that is, that's who he is.

Like you hear that voice and immediately, you know, oh, that's spot on.

And we have a handful of other clients that are, that have, that

we've worked with really closely to make sure we dial that in.

Because of that connection, you still, even though it's obvious it's going to be

a clone, it's an, it's ai and you know, we would never advocate and say dupe people

and say This is you, because it's not.

But at the same time, yeah, the video aspect, I think it's,

it's a cool like show and tell thing, but no one ever came back.

It comes back to video, you know, it's like, it's not.

Either way.

Yeah.

The point is text voice, and what I was gonna say is language.

There's over 50 languages built in.

So now not only can you connect with people in the most highest engaged

mediums, which is written in voice, you could do that in any language

how does that work?

How, how does, how does the language part work?

like like do I have to go to a person's clone and say, I

speak Japanese in English and

then it translate?

Like, how, how does this work?

Yeah.

that's what's cool.

It is like all this stuff is extremely seamless and dynamic.

It's like the whole heart of what Delphi is, which is the person's like

they could start in English and then switch over to Japanese or Spanish,

all in the same conversation and.

It'll adapt.

I mean, you probably don't want to like, I mean, it adapts really

well, and you can see it in the written and also in the voice.

Um, you probably may, I don't know.

I actually haven't tried like multiple languages in one thing.

Uh, but you are like over four because I don't know that much.

But, um, the thing is, it's dynamically, you don't have to prompt it and say,

Hey, I want to hear this in Japanese.

Now you can if you wanted to, but it's dynamic.

It's just a simple, it, it's like if you were just chatting with someone that

knew multiple languages and they would

So, so if I went to if I went to a clone and let's say my native language

was Spanish and I asked Arnold a question in Spanish, Delphi would

identify that I was speaking in Spanish and respond as Arnold in Spanish,

And, and in his tone and voice.

The sound of his voice.

which is crazy.

And then there's also a, I know there's also a dropdown next to the clones.

And so, um, you could, you could do that if you wanted to, but it's as

simple as just going in, speaking your native language

and Delphi's gonna pick that up

and respond in the right way.

That's it.

That blows people away.

And then if you started thinking about it now, I was just chatting

with a new client of ours.

He's, he helps people to just get over anxiety and their

nervous system dysregulation.

And he, he was saying how there's so much untapped audience that come to

him because of his YouTube channel and he gets millions of people, uh, he has

millions of subscribers, but he gets something like 200 dms a day and he

is like, I cannot talk to everyone.

And for one, they're in different languages and he can't

support him, unfortunately.

And he wants to, and that's literally why he came to us.

He's like, I want to make a clone that can live.

F to, to support these folks because I know I can't, you know, not only

am I a bottleneck to answer all these questions and these dms, but

I actually wanna help these people.

And, you know, if I have one that's in all these que uh, these

languages and can actually talk and, and speak at any time of the day

in any language, then heck yeah.

That's a, like, that blew his mind when we were talking about that.

He was like, this is like, this will revolutionize everything I do

and help exponentially more people.

You know, we're, we're also to piggyback on that, we're working with,

um, a, a very popular use case for this product has been, uh, pastors

and religious, uh, denominations.

And, um, so for example, there's, there's one, uh, well there's one that we're

working with right now and we can't, we're under NDA so we can't say who it is.

But I think we can give this example that, you know, this particular area

has, has lots of people in it, um, hundreds of thousands of people that

this one particular, uh, church serves.

And, um, and, uh, the person who oversees everything gets the same

question, just like you were saying over and over and over again.

To the point where he's told us if, if he wanted to, he could

just stop doing his job and just sit there and answer questions.

They're coming through email or coming through text, or wherever

they're coming in, in from.

And so what we did is we built a clone and we trained it on millions of words.

And it

included scripture, it included stuff about that particular location,

and it included personal messages from the person that oversaw,

um, that, that particular church.

And then we tested it about a month ago with, uh, a bunch of people that were,

uh, part, part of this, this, this group.

And they couldn't stop laughing because remember, they,

because they would in a conversation with this person,

and it sounded so dead on.

And if the person had a question about scripture, it would answer that.

If they had a question about what's going on this Sunday, it would

answer that like, it was amazing.

And so, you know, I, I, the, the, an AI clone when used correctly can be

such a great time saver when it, and it's like, it's like it, the, the

lowest hanging fruit use case for ai.

We're gonna eliminate repetitive tasks.

That's the biggest, that's actually, so I just wanted to talk about Yeah.

Like why, why are we so excited about it?

It's, it's because of the repetitive task, but it's not to replace the human.

Like, that's the big thing that it, and I know a lot of people are fearful

for AI to essentially take all your jobs and do all these things and who

knows, but I think it will reshape how we're all, um, you know, working how

we connect with people and all that.

But the, the thesis that I've always had since finding Delphi a few years

ago and, and, you know, being the first user didn't know that at the time,

uh, but is, is this fact, I wanted this two-way conversation that

allowed for more engagement.

It's a completely new media that has not existed before

where you can replicate yourself in the way you think and, and even decisions.

All these things that take your mental power and it's taxing.

I mean, like we only have so much time and energy ourselves and sure,

yeah, we can automate processes and do all this stuff, but an AI

agent isn't going to think like you.

It's not going to mull over the millions of words or even hundreds of thousands

of words you might have that you've taken time to say, okay, this is how I think,

and this is my material that I've put time and thought into, and now I trust it to.

And along with some instructions and guide, guardrails and

guidelines that we give it to communicate to anyone in the world

because they can adapt.

And I genuinely feel like this new form of communication.

It's a new form of media, just like, you know, blogs,

podcasts, emails, all this stuff.

This is.

In addition, it's not a replacement because it syncs up with all that stuff.

And when you have a clone, now you just know that you have this

whole nother entity of yourself, a digital twin that can communicate.

And it's just up to us to figure out, and, you know, collectively,

where does this thing live?

Who's it gonna

serve?

How does it give you the biggest benefit?

And, and just know that you're going to, through more engagement and

interaction, it'll lead, it'll bring the right people to your doorstep

without any extra effort on your part.

And I think that that's, that's the place where we probably add the most

value is when we're working with our clients, is really helping them to

identify and understand what problems they wanna solve in their business.

And

then we are able to adapt the clone to that particular use case.

And what we find is a lot of the time people come to us and they're like,

Hey, I have a friend that's doing it, doing this, or they're doing that,

or they're using a clone this way, or I've interacted with a clone.

I think this would be really cool.

And, and they have all these different ideas.

And so what we always do is we always try and get them to focus on one thing.

Let's focus on one thing to start, let's train the model with all of your data.

Let's get it right.

Let's get your voice right.

Let's get, make sure that it's talking like your brand and in your

style and all that kinda stuff.

Let's make sure that it's referencing all the right things.

Let's nail that first use case.

We usually try and start with what we think is the simplest

problem to solve, and then we kind of, we move on to the next.

And, and, and, you know, we have clients that we've been working

with, you know, for the past couple years that, you know, there there's

6, 7, 8 different use cases in their company that they're using a clone

for.

And it's, it's, it's really awesome.

But, but it didn't start with six, seven, or eight use cases at once.

It started with the simplest first case,

and then we went from there.

Yeah.

So I'll, how about I'll, I'll describe how we kind of think through it and how we

get someone launched and live really fast.

'cause our goal is always to get someone live with a clone within seven days.

And there's of

Which, which is a which, wait, I just wanna highlight that because

I think that's really important.

I think with, with all the stuff that Alon is able to do and all the

content that we may be uploading and, and things like that, there's a

misperception that people have that this is gonna take me 30, 60, 90 days to

do.

And what we used to find was the biggest thing that get kept people

from saying yes and testing a clone was this feeling of overwhelm.

Like, this just sounds like so much work.

And so what I'd love you to do, Joe, is dispel that

by sharing with people how we, we we do this and how we onboard.

Now again, we've done this so many times, if you're trying to do this

alone, it might be a little different, but share how we do it and let

that be kind of a guide for people.

So this is one of the biggest things that people come to us with thinking that.

Building a clone, a digital twinge is gonna take a ton of time, a lot

of resources, a lot of effort, and it does not have to be that way.

So what we, the first place we start with someone is to give them an audit.

So we offer a free audit at thecloneshop.ai, and there's a way to,

basically, we will take what we can see about your business, we'll ask you

a couple questions to see like where your head is, like what do you wanna,

what do you wanna scale, what's your bottleneck, those types of things.

And there's, there's kind of like four buckets we like to focus on initially, and

there's the public version of your clone.

So that's like the, the front facing on your website.

It's public.

There could be, there's multiple use cases there.

So we'll talk through and we can outline what all this is, but the public facing,

then there's this kind of private client or customer facing version that's a

whole nother use case bucket of, of, of things that a clone can be used for.

Internal team, that's another one.

And then you can have a private, so these are kinda like the

four buckets we like to play in.

So the audit essentially maps out what's possible, uh, based

on the structure of where a clone can live and also accounting for.

Alright.

What are the current bottlenecks right now of your business?

Where do you feel like you wanna scale yourself to maybe eliminate bottlenecks

or just scale ROI time, whatever it is.

Um, reduce costs.

So with all this information, yeah, we come up with this audit.

Which I think is pretty cool because I always get blown

away when I see the results.

'cause like we're basically compiling a bunch of information.

We have some really cool ways to generate this, and then we present that to folks

on a call and that's the strategy.

So we're walking through and say like, Hey, all right, does this align?

Let's walk through this along with what you, we get more information, but we

actually basically sync up and figure out what's the first one to start with.

So what's the first use case?

Sometimes it's the simplest, but sometimes it's not.

But what we wanna do in seven days is to create a foundational

model for the clone that allows.

The, for us and also them.

So there's always like a, you always tell folks like, Hey, think of a beta

group user, you know, like testers

that can, that can test this very early on.

And that's usually, you know, it's them.

It's sometimes their family and their team.

You know, it could be some customers like, so their VIPs.

So you have a beta test group in mind knowing that in seven days

we're gonna have this very first version, you know, minimum viable

clone, MBC, I just made that up.

Uh, and that is going to be trained on your content.

So by that point, we would've accumulated whatever content you feel like is

necessary to get your voice and, and kind of get the conversation going.

But then at that phase, we wanna start poking holes in this thing

like, you know, it's technically.

At that phase, it could be pushed live.

Some, a lot of people do.

But, um, during the testing and feedback phase, what we're doing

is we're seeing how it answers.

You know, we're, we're seeing where are the gaps, what can we fill in, what's

extra content maybe that needs to answer these, these set of questions.

Um, if anything needs to be reworded or if it's not directing people to the

right place, we'll fill in that gap.

It's all very straightforward.

We've done it a lot.

But that's, that's kind of where it starts, is like, let's figure out

the audit, let's talk through it.

Let's identify the use case.

Let's gather the materials that we need to, to build this initially.

And then that's where our team goes to town and starts to, you know,

build all the different instructions, the guardrails, the speaking style,

uh, the voice, and then we kind of set it free where we're all

testing, we kind of have this big.

You know, it's, it's, it's a handful of days where we're doing the testing,

the client and their team doing it.

And then honestly, within seven days or so, right in that P period,

most people are pushing live in whatever that that thing is.

They know it might not be the, it's not gonna be the end game.

So from that point, we're still optimizing and getting feedback

from people, you know, just probably throwing some crazy curve balls to it.

Um, which is always fun.

But that's the process.

And it starts with really identifying where do we start

and then where can we expand to.

And then once we've gone through that process and we've got somebody out

seven days later, then what typically happens over the next month?

So that's where we are.

We're always educating clients every single time.

So throughout the process, we wanna make sure that we're not just holding

wool over people's eyes and you know, like, oh, it's a magic box.

Like we want them to be confident in knowing, all

right, this is how it's working.

We're not expecting people to get their hands dirty unless they want to.

Some people do.

And if I can jump in on, on there, I, I would just remind people, just just share

that, that we have a customer success hub.

So when you become a client of ours, we share with you a hub that

takes you through each step of the process, it shares with you in each

step, uh, what it is that we need,

what we'll be doing with all of that stuff, what kinds of things create delays

and then FAQs, all of the most common questions we get asked during that phase,

and we have video that helps take you through that, that, that, that first

either first, second, third step also.

So

to your point, Joe, we are constantly trying to educate

people and keep them in the loop.

We don't want anything to be a mystery.

We wanna work together as partners.

And I think that's why, you know, over time the clones that we've

worked on have become so successful.

Yeah, there's clarity there.

And that's what, that's what we wanna start.

And that's where we always lead from the very beginning in this kind of preparation

phase is like showing the whole timeline.

Like, here's what we're gonna be doing.

And typically we're working with folks for the span of a year and you know, a lot of

people will want that attention because over that span of a year, not only are

we building out that seven day to launch version, that's probably the most intense

part because we are gathering materials.

We're, we're just learning about your business.

It, so it's an exchange.

It's definitely a, it's a conversation that we have as humans so we can then,

you know, put that into the clone box.

Yeah, the Delphi.

But let's just say after the building and we get to testing

now we want to help you launch it.

So like, let's figure out where's this gonna integrate into.

If it's gonna be the public, it's on your website, maybe a landing page.

Um, if it's for your team or your, or your customers, let's just figure

out where it lives because this clone it can be embedded anywhere.

That's very common question as well is, you know, it's HTML iframe code that can

get dropped into pretty much anywhere, even on apps as well, private or public.

So what we're doing is we're figuring out how do we best integrate this?

Where not only in the website, but also in other existing systems.

So there could be a CRM, like a lot of people are go high level.

There's other CRMs like, uh, you know, kit, there's keep, there's

all, you know, all of 'em, and some native natively integrate others.

You, you'll basically push to A-A-P-I-A web hook, and if you don't

know what that is, that's okay.

Basically you can have the Delphi system that will, and we'll, we'll have to talk

about how it works as a customer journey as well, but basically anyone who uses

your Delphi can then get integrated into other systems that you can do follow up

with, and that's why again, it's this engagement machine.

may maybe this, this is a good time to ask 'cause I was gonna

ask you in just a little bit

about actions.

So I think, you know, one of the really, I think one of the biggest benefits

of working with a Delphi tool, I mean.

Again, we're, it, we're at the, the early stages of consumer ai,

right?

And, and so we know that these bigger foundational models work.

There's a lot of really cool marketing and sales products that work, and

they're kind of outta the box.

Um, but, but we're still in a place with like cloning where a

lot of people are trying to create these like custom

one-off types, types of things.

But there's so much value to being able to just go to a site, go to your

phone, whatever, download something, sign up, and just have it work.

And one of the things that's amazing about what Delphi has

done is to help just make it work.

They built what they call actions, which are similar to integrations

like you get with this a PR

or a maker, like what you were just talking

about.

Can you talk about two or three of the most popular automatic built

into Delphi integrations that

people use?

I would say the biggest one is in, is a little, uh, you

can send a welcome message.

Basically, after someone starts a conversation with your Delphi clone,

they will be asked to opt in or basically give their email address to get a

customized experience, a conversation similar to ChatGPT we're all used to.

Okay?

Or Jim and I or wherever, grok, you're gonna upload or you're gonna sign in.

Typically, it should keep you signed in on that device and, but now when you

have these conversations, it's going to keep a record of your conversations.

On the left hand side, you could see a little pull down of all the,

the threads that you've opened up.

You could start a new one, just like chat, GBT.

You would basically.

A conversation will keep the, the most amount of memory in that.

But, you know, Delphi, what it's doing is it is learning about that

person the more they chat with it.

So it's, it's holding this, this little mini memory of each person.

So then if they follow up in the next week or month and they're still

logged in with the same account, it's going to have that, that, that, um,

memory of the previous conversations and, and some specifics as well.

So one of the built, the built-in actions is this, this memory, um, this ability

to have a one-on-one conversation with someone that comes and signs in and

interacts with the clone.

Well, well the actions will come after actually.

So like, I'm kind of setting the stage a little bit, but is.

So the idea is that now Delphi almost acts like a CRM of sorts.

Like it's actually keeping record of your, the people who are interacting.

And then, like you said, actions are kind of like Zapier make.com or innate in all

these automation layers built into Delphi.

A few of the most common ones are this recap or, or let's say a welcome message.

So right when someone has a chat, you can create an action that says, okay,

when this conversation ends, send them an email that basically says,

Hey, thanks for using the Scott clone.

You know, I was, um, really excited when we chatted about X and that piece,

basically, this is a prompt in Delphi.

It can pull the topic of what they talked about or the general theme.

So it's customized.

So you're sending a unique mess in email to these people to

basically welcome them and then invite them back to keep chatting.

So welcome message is a big.

An inactivity.

Nudge is another one.

I think that's a really good one, because it could be sent, let's say three days or

a week after and say, Hey Jim, remember we were chatting about that thing?

Uh, you know, uh, you're looking to raise some money or whatever it is.

You know, it's like, how's that going?

Do you have any other questions?

Come on back and let's chat about this thing.

And you can even give them like a prompt to come back and ask you

more about, or even give 'em a call to action if you wanted to,

you know, to like, Hey, I have a free guide.

You know, go here and go explore some more.

So that's like an inactivity nudge example.

And, and all this is outta the box.

all out of the box.

Yes.

Yeah.

It's all built in into Delphi.

Another one I would say is a, um, I, I'm starting to use this more

now, but like a summary, recap of a conversation because like, let's,

I'm sure we've all been there.

We go to, uh, Jim and I or um, chat, GBT, and we have this big long chat.

But then, you know, the next day or the next week, we're like, we kind of just

forgot about what we talked about and that maybe it was like kind of brilliant.

We had some big aha moments, but we didn't know.

We, we don't remember where that's at or how to find it.

But what you could do is in the actions as well built into Delphi, out of the

box, you could say, Hey, send a recap.

Maybe it's a weekly recap of all the conversations or what's

been what this person's chatted about and send it to them.

Or maybe you just send it to yourself.

Like you can, if it's a private conversation with your own Delphi,

you can just set up a personal action and say, Hey, um, you know, here's

an email outlining exactly what I talked about, maybe some next steps.

So now it becomes action oriented.

You're not just talking the talk, but there's purpose behind it.

such an awesome feature.

And you know, you, you were just talking about recapping for yourself.

So I, I, I want to shift gears for a second because one of the ways, and this

has really surprised me, um, probably more than anything since I've been,

been in this cloning space with you,

is the way people use their own clones to help themselves.

So for example, um, we have a, we have a, a, a really famous high profile

speaker that is on the road all year, and they're on a zillion different stages.

And one of the things that they shared with us is that sometimes they'll go to

an event and the person who's hosting the event will say to them, Hey, I love it.

Like, I'm feeling the audience out and I'd love it if you talk on this

during, while you're up there.

And so what that trainer is doing is they're actually

going back to their Delphi.

And they're asking, uh, their Delphi how they would answer this

question or speak to this thing.

And what it's doing is, it is just giving them a quick, quick refresh on something

that, in, in this case, the conversation we had, the person just hadn't talked

about this stuff for a long time,

and so they wanted to make sure that they just got like a quick,

they didn't have a book with them.

They didn't wanna go search.

They literally just called their Delphi and talked to themselves

about what the thing was, and then they were ready to go on stage.

And so people are using it like Joe, how else are people using a Delphi,

their own Delphi to help themselves?

So let's, uh, let's break that down really fast on how it works, but yeah, like how

a few ways, like that's a perfect one where it's almost like, all right, I'm in

this situation and I'm about to have it.

And I've definitely done this myself too.

Um, is right before a chat, right before a podcast episode.

Um, yeah.

Uh, just meeting someone for the first time.

Maybe it's a

Mm-hmm.

in a specific space.

I can go to my Delphi or anyone who has a Delphi can go to their own.

And the way it works is like if you use your admin email, it's gonna know.

You're the admin, so you have this kind of overall access.

'cause there's ways to gate content.

We don't, maybe we'll get into that.

Uh, but if you're on the top level, you see it all and it's gonna know

that, hey, okay, you're the owner of this Delphi, you are the cloned person.

So, um, what you can do is literally just have some chats with it.

Like I'll just go outside and start walking and talking to myself.

It's a little weird sometimes, but it's epic because you literally can

put yourself in any situation because like, let's say I'm, um, yeah, like

this speaker, they're gonna go talk to this, uh, real estate audience,

say, but they are a mindset trainer.

You know, I'm just making some stuff up here.

You know, as that clone person, all of your stuff has been

trained into your digital mind.

So it, you know, it could be books that you've written 20 years ago

or like some random blog post or or podcast that you put out there

that you just don't remember.

'cause I certainly don't remember the 700 have published you or so.

Yeah, but it knows, like, so Delphi has this retrieval system behind the scenes.

It's basically this massive neural network that they've just like

completely recreated from the ground up since they first started.

They just like released this just months ago.

And it's gonna have a really good picture of all of your ip, all of your brain, and,

and its memories, and be able to connect the dots to whatever prompt you give it.

Just like chat GPT, you could prompt your Delphi, your personal Delphi with

a very simple prompt or a conversation, or like an elaborate prompt.

Just depends on how.

Ninja, you are, you know, with this kinda stuff, but then it's gonna

give you a response of exactly what you need based on your own content.

So it's like, hey, let's take that mindset content that you specialize

in and apply it to real estate folks.

And here's exactly how you angle it.

Here's, here are the topics, here's your, uh, your presentation slide

outline if you wanted to make that.

I mean, uh, I just used Delphi to write the majority of my book

recently.

Like that's So some of the other use cases.

Yeah, like writing books.

That's, that's a common one.

I've, I know a handful of our clients that just recently wrote multiple books

with their delphis in a weekend and

which is still blows my mind because, I mean, it's a lot of work still

to assemble and, but the fact is.

It knows your content, and as long as you prompt it and you structure it in

the right, you know, like you just ask it the right way, it's going to give

you the output you're looking for.

And better than chat GPT could ever do.

'cause it again, it's just chat, GPT and these other ones

are gonna pull information from everywhere online, not your stuff.

Um, fewer of the other things like blog posts, emails, uh, let's see.

I, I, I just like it for thinking through things clearer.

Like that's probably the biggest one.

blog posts.

Can you share an example of how someone is using their Delphi

clone to write their blog?

Blog posts for them?

I've done it a lot on my podcast.

I'll just say that.

That's, that's the easiest top of mind one.

So at Hustle and Flowchart, that's the show I've had for eight plus years now.

And, um, 700 plus episodes in every episode gets trained

into the, uh, my clone.

So then my team will go to the clone and they have a prompt they use

all the time, but essentially it's.

Hey, here's the new episode, uh, you know, around this topic.

Maybe it's the title or with this guest, write out a blog post

for me or a show notes page, and kinda have this structure to it.

Like you can give it structure and then it's gonna fill in the gaps.

And so that's a, that's one there.

Um, I know there's a lot of folks that, I mean, there's just a lot of clients that

are using that as a way to put online.

Email newsletters is another one.

All these different things that you can just imagine.

It's a content generation, social media posts.

These are things that, again, my team uses for myself will probably

honestly be using it for some of our clone shop material as well.

Might as well.

Um, and I, I mean, now I'm so open to say like, Hey, yeah, AI

certainly helped assemble my content.

I mean, it helped me prep for some of this.

It, it, uh.

It, it helps me prepare for a lot of things because I know, again, uh, if I

have the structure, it knows my ip, and then it's gonna gimme great answers, so,

You know, it's so funny because a year ago, six months ago, if I asked

somebody, Hey, did you use AI to prepare for this or help you to write for that?

Or whatever the, the case may be, they might say yes, but they

kind of have their hand over.

It's almost, it's almost like it's something you're not supposed to do.

And now if I ask the same person that question, it's, of course I

did.

Why?

Why wouldn't I use it to help me?

You know, why wouldn't I, why I use it to help do research.

Why wouldn't I use it to help frame an argument or frame a chapter,

or frame a speech or whatever it

is?

It's, it's an incredible tool, and I just, you know, just kinda circling

back, I think that AI cloning is one of the simplest, lowest hanging

ways to really start using ai.

In a way that you have immediate ROI

It's meaningful.

that's really meaningful.

You can, you can, you can increase, you can open up your time, you can expand your

audience, you can increase your revenue.

You can eliminate repetitive tasks.

You can do things like write blog articles or you can use it to

help make you sharp before you go.

And you do a pre, like, there's so many different ways that you can use it

Yeah.

and we can have it live in seven days.

You don't have to overthink it and you don't have to try

and figure out how it works.

'cause we do all of that for you.

And a big thing I, I wanna say is a lot of folks.

We will rush to automation, like if they're new to ai.

I, I think a lot of folks just imagine a, it's gonna take a

lot of time and a lot of money.

You know, those are probably the biggest ones.

Um, b you know, where's my data going?

You know, like, how is this work?

Which hopefully we're dispelling a lot of that in, in, uh, the clone

shot videos here we're doing.

But at the same time, a lot of folks rush to try to automate everything.

And I don't think that's the way.

Like I never have thought that's the way, even before I was, you know, I

was early into cloning, but like, when you rush to automate things, I mean,

you're immediately kind of taking away the personal touch of whatever your

business is or what you do that's unique.

Because I mean, if you start to automate everything, I mean very quickly, you'll

probably see most of the outputs are gonna be very generalized, very cookie cutter.

Same as most people that might be putting AI slop out there,

which was the, uh, what's the dictionary?

It was the, it was the, it was the word of the, uh, of the

year of 2025 is, is slop, SLOP.

I mean, it's like, so don't just put AI slop out there.

I think that's where automation and like a lot of people who are doing the

digital twins, you know, Heygen style, um, just throwing stuff out there and

just calling it their own, uh, thinking with cloning is, it's completely

different because it's meaningful.

I feel like this is a way where now you can sink it right into what you're

already doing well in your business.

You can, you can place it right before or after.

Let's say someone wants to book a call with you.

Like that's a cool one because now people can have a pre-chat with AI

version of you before they hop on a call.

Or maybe it helps pre-qualify before they even can book a time with you.

And I mean, that's probably the, that's one that anybody can use

a clone for off the streets like.

You don't need much content for that.

Well, in, in, in 2025, you know, I think that, you know,

the, the buzzword was agents,

Right?

And agentic ai and I, I know so many people that spent a lot of money.

Building agents that never worked,

they never did anything.

Thousands and thousands of dollars, some hundreds of thousands of dollars trying

to build these agents throughout their bigger companies and, and nothing worked.

And the thing about, about working on a clone and using a, an outta

the box product like Delphi, that you don't have to build.

All we need is your data to train it.

Is is the, the, it's gonna be for a fraction of the cost.

It works.

The biggest brands and companies, personal brands and, and businesses

in the world are using it.

And we can have immediate impact for you within seven days.

So it's, it's just a completely, it's different.

I really think, you know, I saw these predictions.

It, uh, it, uh, Joe and I are, are are filming this year

at the beginning of January.

I saw all these predictions around New Year's about kind of like what

2026 is gonna be all about, you know,

with, with, uh, you know, in, in ai and nobody mentioned what I think is probably

the most relevant thing, uh, for this year, uh, which is I think people are just

gonna want to, to use practical things that have already been proven to work.

Yes.

Yes.

don't wanna waste a lot of time building or getting, rolling up their sleeves

and getting into the tech in the weeds.

They wanna buy things that are, are outta the box.

Now, even though something's outta the box doesn't necessarily mean that it makes

sense for you to go set it up yourself.

Right?

So, you know what, what we always say, what, what, what Delphi, you

know, always says is kind of building a clone in the right way is an art.

We've got the platform and the tools and it all works, but there's

kind of like an art and a science I think behind making it really work.

Um, and, and really particularly from a branding standpoint,

like really make it flow.

I agree.

And that's, yeah, it, it's like, how, how can you expect

to automate a human, you know?

And all the different nuances that bring out the humanness of us.

Like again, I, that's, yeah.

Out of the boxes, it's great because it gives us a starting point.

And like you said, Delphi has done, I mean, since day one when I found them,

I know Dara the co-founder, he wanted this thing to have, he wanted to build

the platform in a way where it helped.

Create a digital mind, like literally replicate the way someone thinks.

And to this day, it's, it's just getting better and better.

Like I said, they've rebuilt things.

there's a time and place, but there's a layer above, like the

way I see, um, cloning is you have your foundational layer, you have

open ai, you have anthropic Google stuff, and grok and all that.

That's, that's what's powering things.

And

there's an all out war happening right now, you know, with, with that.

And it's interesting.

It's exciting and frightening in some cases, but, you know, but what

Delphi is, is a layer above that.

It's part of, I feel like this infrastructure, but it's siloed.

It's.

And I think not a lot of people understand that, but that's where

your, your own personal data can live.

You have the world's data below, but then you have yours above that

as Delphi, your digital twin clone.

And then above that has this automation layer.

So yes, some of the actions are built into Delphi that helps

automate, you know, your mind.

But then if you did want to get tricky, there are ways to even

automate further and maybe create, um, even more tricky automations.

And, you know, there's things like, like I mentioned, pushing to web hooks if you're,

a lot of people are starting to get techy enough or they're learning the jargon.

So I think it's relevant, um, even though it's a later thing for most, that's

something where you can even pull out more insights out of these conversations.

You can maybe automate your email, uh, sequences to trigger based

on tags of people coming through.

Um.

But then like a whole nother layer above that are agents I feel like, or you know,

like I feel like that comes further out.

Those are like business operations and stuff like that.

Um, but again, like I, the most practical and the useful human thing is get yourself

cloned first, because that's, it's like that you are typically the big biggest

bottleneck in your whole operation.

And it's not the doing of things.

'cause I feel like we're all working our asses off and we're spending a lot

of time at least thinking and doing.

I think there's a knowledge bottleneck that we have in the

world right now, and the ability to share that knowledge with people

in a dynamic way, in any language, in the modalities that they choose

to hear things and take action upon.

That's, I think, the biggest bottleneck that gets solved this year in 2026.

I mean, that's my prediction at least, is like, this is the year of cloning and

yeah, it might not be mainstream yet, but this is why we're talking about it.

Right.

You know, I just wanna say as we're wrapping up here, you know,

it was, it was so fun to do that.

Um, we haven't done this before.

Um, and, uh, to think that we're gonna start making daily content, um, that'll

be available on LinkedIn and YouTube.

And where can people find that, Joe?

Yeah, so I would say, you know, for the daily stuff, because you might

be watching on YouTube or podcasts right now, which is great because

we're gonna publish a lot there.

We'll do more of these sessions.

But if you wanna really stay up to date with a daily content, like we're putting

a big push out there, go to LinkedIn, like, go find me, Joe Fier on LinkedIn.

You look up Scott Duffy as well.

We're gonna be kind of cross sharing and all that.

The Clone Shop is also on LinkedIn, so go follow that and um, shoot,

we might, we'll probably have a newsletter there pretty soon too.

We're developing some,

some other things in the Brent.

Yep.

Website is the Clone shop.ai, and you'll see that's, there's