Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions. 

Studies show that  consumers are heavily reliant on CGC for important insights on a product and for making purchasing decisions. Research also found that consumers have more faith in CGC than they do in advertising. 

Digital marketing and eCommerce expert, Joanna Steele, developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews. 

TAKEAWAY #1 - Customers trust other customers.

TAKEAWAY #2 - Customers want to see all reviews - the good, the bad and the ugly.

TAKEAWAY #3 - eCommerce websites should have at least 15 reviews per product.

TAKEAWAY #4 - Incorporate CGC into the whole customer journey. 

TAKEAWAY #5 - Use CGC to improve everything about your product.

Joanna Diana Steele is a Digital Marketing & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns and experiences, build online communities and increase sales. She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events. She is the Co-Founder and CEO of Dimax – A digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. The Dimax vision is to be the No.1 digital agency in Africa. Her passions are Africa, tech and travel. She is also a big music fan and loves football supporting North London’s finest Spurs.

Connect with Joanna Steele: 

Linkedin - www.linkedin.com/in/misssteele/

Website - www.dimaxdigital.com

Instagram - @joanna.diana.steele

Twitter - @misssteele

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