Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us.
On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.
The Haunt Industry
Method of stage: go and engage
Roger’s Top Tips:
Identify who the right people are and then integrate goals
Know who your customers are
Create that initial experience down the trade show floor
We need to create that vision and what better way to create a vision than by assaulting as many senses as possible
Roger’s Key Takeaways:
Experiences are memorable
Creating experiences for a community or a group because it becomes even more memorable