Artwork for podcast Brand Architect
First Customers, Personal Brands and Marketing with Luc Bohunicky
Episode 201 • 19th July 2020 • Brand Architect • Ani Alexander
00:00:00 01:02:56

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In this episode we spoke about:

  • The importance of the marketing involvement from the start
  • The need for the tech and marketing departments to work closely together
  • The role of the ego of the tech founders
  • How do reach out to potential early adopters in a right way
  • Non linear career paths
  • The value of (real) diversity and tech recruitment
  • Tech startup branding and the importance of building founder personal brand

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