You probably already know you’re undercharging so why aren't you changing things?

If you’ve ever set a price and immediately questioned it, avoided increasing your prices, or felt uncomfortable asking for more… this episode is for you.

Because this isn’t about knowing what to charge and it’s not about getting better at maths.

It’s about how it feels to charge properly.

In this episode, we’re diving into the next part of the REBEL framework: Empowered Pricing.

We explore:

• Why pricing feels so much more emotional than it should
• How early messages about money still influence your decisions
• Why good girl conditioning makes it harder to charge more
• What’s really behind undercharging
• Why discomfort doesn’t mean your pricing is wrong
• A simple way to start increasing your prices

You don’t need to earn the right to charge properly. Your pricing needs to support your business, not your comfort zone.

Follow the podcast so you don’t miss what’s coming next.

Find me on Instagram @annaccampbell

Explore more at goodgirlrebellion.com

And if you want to go deeper, my book Good Girl Rebellion (finalist in the Business Book Awards 2026) is available now.

It’s time.