Costco has quietly shut down Costco Next, its member-only online marketplace that connected shoppers with products from outside brands.

Chris Walton and Shelley Huff discuss why Costco’s club model may not translate neatly to a marketplace business, and what the move says about where Costco wants to focus its digital strategy.

The big question: Does Costco really need a marketplace when its core model is already working?

▶️ Watch the full Fast Five episode here: https://youtu.be/x4hGqvRTilY