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What are you best at in life? Find your Zone of genius!
Episode 818th August 2021 • Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬ • Howard Kingston
00:00:00 00:09:49

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What am I truly great at?

It is tricky to find out what you are good at. No one tells you. There is a saying I heard many years ago, you can’t read the label from inside the bottle. See what I mean? It can be hard to get the perspective of what you are truly good at in this world. If you play to your strengths, you can get success in your field. This is a core element in personal branding we teach at Growth Velocity Academy. More you can play into it, the better competitive advantage you get in the market.

What are you best in the world at?

What is the correct way to think about this process to find what you are great at?

00:00 What am I truly great at?

00:32 Cannot read the label from inside the bottle

02:04 The mistake in your thinking process

02:28 Quote from Scott Adams

04:46 Richard Branson example

05:57 What is my Zone of Genius

Anything you’d add? Comment below 👇



Welcome to the growth velocity podcast where you learn from the world's greatest entrepreneurs, marketers and changemakers to help you get the success you are destined for faster. If you are looking for growth in your business and life, you are in the right place. here's your host, Howard Kingston growth velocity podcast.


Hey guys, Howard here from growth velocity Academy. What am I truly great at? What am I put on this world to do? These are the questions I hear from students all the time. And you know, I completely understand it is tricky to find out what what what are you good at. Because guess what? No one tells you write. It's really, really hard. There's a saying I heard many years ago that you can't read the label from inside the bottle. Okay, so you can't read the label from inside the bottle.


See what I mean?


Sometimes when you're really, really close to things, it can be hard to get that perspective to know what you're truly great at in this world. I'm a big believer that if you can play to your strengths, you can go further faster and have a competitive advantage. in your field. It's one of the things we teach a growth philosophy when it comes to personal branding. One of the core elements of personal branding is playing to your strengths. Right? So what are your strengths? Like? How do you decide what you're truly great at? You know, I've asked myself over the years, what am I truly great at? And I constantly ask myself, what am I truly great at? Because the more you can know what it is and the more you can lean into it, the more you can really take advantage of it. Okay, and get a competitive advantage in the market?


Well, here's the thing. I think a lot of people make a mistake when they're asking themselves this question. They think, Okay, what is the one scale? I am the in the top 1% of in the world, you know, the very best in the world? Right? That's what people think. And I think that's the wrong way to think about it. All right. I was reading recently, I was reading a quote from a guy called Scott Adams. He's a famous cartoonist from America. He creates this this cartoon called Dilbert. It doesn't matter if you've never heard of it before. It's really famous in the US. And he he said something really interesting. That made a big impression on me. It's something I've always believed. He said, rather than thinking about what is what are you that like the top 0.01% in the world at that one skill? It's not, you know, what, if you thought that's, that's unlikely, okay, it's unlikely that I everybody can do that in the world. Whereas what he said was, rather than thinking about what you're in the 0.01% in the world, what are you in the top 25%? So rather than being in the top 0.01% what are you in the top 20 25% of all right, I think that's a bit more achievable. Isn't that makes takes the pressure off. I know some things I'm in the top 25% probably in the top 25% of things you've you've always gotten good results on and stuff. But here's the thing. When you have one thing, you're in the top 25% in the world, it that's okay. But what If you take three things, you're in the top 25%. Three things combined, you get something really special in the middle here. That's very unique. Very, very unique. So rather than just being the best in the world at one thing, you're kind of the, in the top 25% of three different things that makes you very unique. Art, one, crossover skill, the intersection between those three things. Let me give you an example. So let's say someone like Richard Branson, right? So someone like Richard Branson, which we all know is this amazing guy. He is, what would you say he's great at? I'd say he's great at marketing. He's great at entrepreneurship. And people were people always say about Richard Branson, is that he never does all the work himself. He's very good at employing lieutenants, to do the work for him. All right. If you think about, he's not running all his businesses himself, he has his people in the right places. So think about that. So he's great at marketing. He's great entrepreneurship. And he's great at finding lieutenants.


Okay, then the crossover is here. That's where Richard Branson lives here. See, he's great at all those three things. Lots of people are good at marketing. Lots of good people are good at entrepreneurship. But very few people are all those three things. All right. So what is it for you? So for example, I was thinking about this recently. And for me, I know I'm great at three things. One, I'm great at sales and marketing. I am I'm I know, I'm in the top 25% for that. I also know I'm in the top 25% for, for creating content that really breaks down something complicated into something easy for people to understand. Alright, so that's what I call creating content. And the third is teaching people. Right, that's what I'm on this planet for I am great at teaching people, things. All right, in a way that gets them make makes them want to take action and get results. There are three things for me. Now, one of those things, lots of people are good at teaching. Lots of people are good at creating unique content. Lots of people are good at sales and marketing, but very few people are good at all those three things. And that is what is my what people call zone of genius. So, guys, what is for you? Alright, so what I've just been sharing is rather, you know, a way to think about what are you the best in the world up because the more you can understand yourself and understand what you're the best in the world that if you can focus your career or your business, on maximizing those skills in those talents, you're going to be able to go further faster in your career, right? So rather than focusing on the things that you're not good at, focus on the things you're really really good at, and then you're going to be in the top 1% in the world for that one thing and you'll start getting results faster. Okay, so you guys been a great pleasure. I love to know what you learned from this session. And if you think that any you know someone that would benefit from watching this video, please do share it with them as well. Okay, peace out. jutsu. That's it guys. That is the growth velocity podcast. I'm Howard Kingston. Thank you for listening. Now, as always, if you found this valuable, please please subscribe to us and leave a rating and a review. The more that you do that, the more we will be able to impact more people, more people will hear about the show. And lastly, if you haven't already gotten a copy of our growth toolkit book, you can get that growth velocity dot Academy forward slash podcast completely free of charge is just waiting for you and I'll see you in the next episode.