KateBradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing SaaS platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next.
During this interview we cover:
00:00 A word From The Sponsor
01:50 Kate’s Background, XM Radio & Launching Her Own Startup
08:03 What Were the Initial Costs of Launching & How Does It Work
12:02 AI vs Human When Generating Content
13:58 From $25k MRR to about $74k MRR in less Than 10 Months
17:24 What Has not Been Working, Some Failures & Actual Focus
23:43 Who Can Best Leverage Lately & What Can They Expect for Results
27:52 As a SaaS Founder, How to Create More Viral/Effective Content?
30:50 Outlook on Which Social Media or Channels for Better Marketing ROI
32:19 Advice Kate Wish had known & Would Tell Her 25 Year Old Self
34:38 Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately
38:05 Top Resources Instrumental for Kate’s Success