I used to think podcast success was all about downloads… growing an audience… maybe even landing sponsors one day.

But this conversation completely shifted how I see podcast strategy.

In this episode, I’m sitting down with Megan Dougherty, and we’re breaking down what it really looks like to create a podcast that supports your business—not just your visibility. Megan shares how she built her career in podcasting (without even planning to), and how that led her to develop a powerful framework for designing podcasts with purpose.

We talk about why so many podcasts sound great but don’t actually move the business forward, how to define the real role your show should play, and how to stop wasting time on things your podcast doesn’t even need.

One of the biggest takeaways? Your podcast doesn’t need to follow someone else’s rules—it needs a clear strategy and a specific job.

So if you’ve ever wondered whether your podcast is really working, or how to make it work smarter, this episode will give you a whole new lens on podcast strategy and what it means to build with intention.

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1. Visit Megan's Agency: https://onestonecreative.net/
2. Get a FREE COPY of Megan's Book: Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference For Your Company
3. 📹Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga
4. 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/
5. Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/
6. Join the Christian Women Podcasters Network on Skool here: https://www.skool.com/soul-podcasting-5316/about