Amanda White and David Bain discuss how to be continuous and use a wide variety of SEO elements.

Discussion points include:

Surely you can’t work on everything at the same time?

How do you identify who user is?

How do you create a strategy around that?

Should you not be prioritising the most impactful SEO activities?

What are the well-trusted methods we shouldn’t be forgetting?

How do you know when you should automate or use AI?

How can SEO work more effectively with PR for greater success?

How do you know what you need to adapt and change in your processes?