Dr. Jess Ponting joins us to touch on several projects and points including Stoke Certification, Surf Park Summit, the new Consumer Trends Report and more.

But the heart of the convo comes during his big-picture view of surfing. “People aren't used to thinking about a surf park as a legitimate recreation facility in a community," he says. "And there's, you know, a certain cultural cringe about the frivolity of surfing and how could we possibly allocate resources to something as frivolous as surfing? And the answer is because surfing is really good for people and it can be a real economic driver for communities and it doesn't have to be a drain on environmental resources.”