Cold call research is all about balance:

1. Dig deep… but don’t waste time on rabbit holes

2. Know who your prospect is… but don’t stalk

3. Sell… but not too hard

In this Daily Sales Show Episode, you’ll learn how to spend just enough time on research without wasting time. PLUS you’ll get research tactics that will help you get the highest chance of success.

You'll Learn:

• Why it’s crucial to prep for cold calls
• How to research effectively without taking too long
• Smart lists and triggers for researching at scale

The Speakers:

Will Aitken, Elmer Lopez, and Ronen Pessar

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