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E-E-A-T In 2023 And Chat GPT With Lily Ray
Episode 1626th April 2023 • The EMJ SEO Podcast • Matt Hepburn
00:00:00 00:29:41

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If you are interested in what makes SEO tick or how to rank a web page or website in Google. You know that this is a moving target, as Google is constantly changing and evolving.

To speak directly about these issues, I invited Lily Ray to come on the show and discuss what is new about Google’s E-E-A-T framework.

If you are unfamiliar with E-E-A-T? Lily goes into this, as the E-E-A-T framework was recently updated.


Lily Ray is the SEO Director at Amsive Digital, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world. She helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across various verticals focusing on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.


Upcoming Events –

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LilyRay’s Website –

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The questions that I asked Lily that this podcast episode was based on

  • What does E-E-A-T mean?
  • How can E-E-A-T affect a site’s rankings in Google?
  • What can SEOs do to improve the E-E-A-T on their website?
  • What are the most common issues that you see?
  • Can writing more on topic clusters of the site's overarching topic help with E-E-A-T? – semantic SEO.
  • How does having more robust content with supporting keywords, related keywords, and question queries help? – People also ask.
  • Does FAQ schema help with E-E-A-T? – If so, can you explain how.
  • How does adding Author Schema help?
  • How does adding SameAs Author Schema Help?
  • When relevant internal links are implemented, can this help with E-E-A-T by connecting Google entities?
  • How can off-page signals like BBB and Yelp affect the Trustworthiness of a website for E-E-A-T?
  • Can the relevancy of your backlinks from referring domains affect the authority in E-E-A-T?
  • A relevant site and content linking back to your page.
  • A relevant or irrelevant link profile from 3rd party websites.
  • Does Google’s (NLP) play a part in E-E-A-T? If so, could you explain how?

Check out the full episode at: