This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

In Episode 8 my guest is Simon Ryan.

Simon left Aviva in 2012 where he had been pioneering social media as way to reach customers, to set up a company called Social Advisors.

Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence.

In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech.

Online marketing isn’t just about banner advertising, emails and interrupting your potential audience. People are searching for answers to their questions. And content on your website that answers those questions could bring traffic and leads to your business.

But creating good content is time consuming. Hear Simon talk about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser.

For links to the books and apps mentioned by Simon please visit http://rogeredwards.co.uk/mpaf for the show notes.