MPAF8 - Simon Ryan talks Online Marketing for Advisers
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
In Episode 8 my guest is Simon Ryan.
Simon left Aviva in 2012 where he had been pioneering social media as way to reach customers, to set up a company called Social Advisors.
Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence.
In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech.
Online marketing isn’t just about banner advertising, emails and interrupting your potential audience. People are searching for answers to their questions. And content on your website that answers those questions could bring traffic and leads to your business.
But creating good content is time consuming. Hear Simon talk about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser.
What is the Marketing Finance and Protection (MPAF) Podcast?
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
•Marketing, communications and propositions.
•Financial and protection products
•Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk