Has an amazing idea ever come to you in the shower? Yes of course it has - that is when all great ideas come to us. BUT! Have you ever taken that great idea and turned it into a 7 figure business. I’m betting the answer is no. And that my friends is the difference between having an idea and acting on that idea.
Welcome to Episode 67 where I am joined by Adam Hendle the founder of Ballsy on how he turned an idea into a multimillion dollar business in just 7 months.
Drink of the Week: The Tainted Love Shot
https://www.topshelfpours.com/tainted-love-shot/
This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/
Julie Brown:
Website- https://juliebrownbd.com/
Instagram- https://www.instagram.com/juliebrown_bd/
LinkedIn- https://www.linkedin.com/in/julie-brown-b6942817/
Youtube- https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q
Facebook- https://www.facebook.com/juliebrownbd/
Adam Hendle
Website: https://ballwash.com/
Instagram: https://www.instagram.com/adamhendle/
DISCOUNT CODE: JULIE20
sound/music by www.freesound.org/people/setuniman/
Has an amazing idea ever come to you in the shower?
Julie:Doug.
Julie:Yes, of course it has.
Julie:That's where all great ideas come to us.
Julie:Well, Have you ever taken that great idea and then turned it
Julie:into a seven figure business?
Julie:And bedding.
Julie:The answer is no.
Julie:And that my friends is the difference between having an
Julie:idea and acting on that idea.
Julie:Welcome to episode 67 of this shit works.
Julie:I'm your host, Julie Brown.
Julie:And today I am joined by Adam handle.
Julie:The founder of ballsy on how we turned your shower idea into a multimillion
Julie:dollar business in just seven.
Julie:Months.
Julie:This episode is sponsored by Nickerson.
Julie:A full service, branding, marketing, and PR and communications agency
Julie:with team members and Boston, Los Angeles, Miami and New York city.
Julie:Visit them at Nickerson C O S.
Julie:Dot com.
Julie:The shower is the place we get the best ideas.
Julie:I've already mentioned that, but those ideas aren't usually about.
Julie:Showering.
Julie:Let me explain.
Julie:If you look at the shelves in your shower, how many of the products that
Julie:line, those shelves and corners and suction cup baskets are made for women?
Julie:99% of the products made for the shower are made for women.
Julie:Men's products are usually relegated to two in one shampoo and conditioner
Julie:combos, or a three in one products mean to clean you from head to toe with not
Julie:a hint of difference between the skin on your face and the delicate skin.
Julie:On your balls.
Julie:I don't have my own balls.
Julie:So I'm making an assumption that the balls are delicate with how much you guys cry
Julie:over a mere graze to the nether region.
Julie:For our guests today, this observation came at a time when he was actually
Julie:looking for more high quality men's personal care products.
Julie:Adam, an entrepreneur in e-commerce Wiz realized that there were no products
Julie:specifically designed to tackle common below the belt issues such as sweat.
Julie:Odor and chafing.
Julie:His aha shower moment led not only to ballsy his first flagship product
Julie:ball wash, but to a whole new niche in the men's grooming category.
Julie:It's for the payer down there.
Julie:So how did Adam take that moment of inspiration and turn it into a seven
Julie:figure business in seven months?
Julie:Let's find out how.
Julie:Adam, welcome to the podcast.
Julie:Yeah.
Adam:Well, thank you so much, Julie.
Adam:I really appreciate it.
Adam:It's good to be here.
Julie:Every great company has a founder story, a story describing how
Julie:and why that company came to be and why it's different from other companies.
Julie:I just hinted at your founders story, a moment of frustration and
Julie:inspiration that you had in the shower.
Julie:Can you elaborate?
Adam:Yeah.
Adam:absolutely.
Adam:So it was just, as you had to put it a shower moment.
Adam:Aha.
Adam:Idea about shower products.
Adam:So, this was back in probably 2016.
Adam:Now it's basically just looking around.
Adam:So happened to notice on this day, how many different products my wife had.
Adam:And again, it's like females, I've always had different products
Adam:for different areas of the body.
Adam:We're males have kind of been relegated to like value washes and just not
Adam:very high quality, men's care items, especially, four or five years ago.
Adam:And also around that time, I was seeking out some of these
Adam:more high quality men's brands.
Adam:but honestly they all felt just kind of lame to me.
Adam:They were more like GQ, upscale, apothecary style brands and just,
Adam:they weren't fun and inviting.
Adam:And I.
Adam:You know, basically we could take a bold, fun men's, brand pair that up
Adam:with an area of a guy's body that has been overlooked for whatever reason.
Adam:And, uh, ballsy was born.
Adam:So in ball wash, like you said, it was, it was that kind of aha moment idea.
Adam:The shower.
Adam:I literally jumped out of the shot.
Adam:Google search later to my surprise and delight, you know, no one had
Adam:ever created a product called ball.
Adam:And I was like, all right, I'm either onto something here or I'm absolutely insane.
Adam:And that kind of started, the entrepreneurial journey and to figure
Adam:it out and answering that question.
Adam:And now, here we are four years later after launch and we've grown it
Adam:substantially and it's been a, it's been quite the roller coaster ride.
Julie:So, this is what sets you apart from most people, because I would
Julie:have an idea like that in the shower.
Julie:I'd be like, geez, there's nothing to wash my balls with.
Julie:And then that would be it.
Julie:I wouldn't create, a multimillion dollar company with it, but I'm
Julie:assuming you didn't know the first thing about creating a product.
Julie:So how do you go from, okay.
Julie:I have zero experience creating., a product
Julie:to actually formulating a product, like how does that happen?
Adam:Yeah, that's a really good question.
Adam:So honestly, my first thought was to go to YouTube and look up different,
Adam:like how to make body washes.
Adam:And that led me to whole foods and bite a bunch of essential
Adam:oils and different ingredients.
Adam:Trying to make my own wash out of the gate.
Adam:And, uh, that was fun.
Adam:But I quickly realized I am definitely a better writer entrepreneur than a chemist.
Adam:And that put me on the path of finding somebody that was going to
Adam:help me bring this idea to life.
Adam:So I spent the next six or so months after that, finding different personal
Adam:care manufacturers, calling them nine times out of 10, basically
Adam:being not laughed off the phone.
Adam:Um, I only had $5,000 set aside to launch this.
Adam:And like that is laughable when it comes to launching an actual physical product.
Adam:, but that's what I had set aside is like this small validation could
Adam:I get a hundred to 500 units make and see what happens here?
Adam:, Six months into it.
Adam:I finally knocked on the right door and, it was a smaller, personal care brand,
Adam:a manufacturer at the time that focused on a more natural products, family run.
Adam:And within five minutes of the phone call, she was like, I'm
Adam:in we absolutely love this idea.
Adam:We talked to a lot of brands.
Adam:We think there's something here and we'd love to be, a partner with you and
Adam:scale it up with the budget that you.
Adam:And that was kind of the first break and we spent the next, six months
Adam:or so formulating that first person.
Adam:As you kind of alluded to, I'm not Sure.
Adam:I'd found that out firsthand.
Adam:But I kinda knew what I wanted in the product and how I wanted to react and
Adam:what, I don't want it to feel like smell like and those ingredients.
Adam:And, um, we worked together, you know, uh, several rounds
Adam:of formulation back and forth.
Adam:And then about six months later, December of 2017, we
Adam:launched ball wash to the world.
Julie:So you've launched it just in time for Christmas.
Adam:Yeah.
Adam:So we had 500 units.
Adam:We actually, we launched a black Friday, and we sold out of those 500
Adam:units that weekend and it was like,
Julie:purely online?
Julie:This is a online campaign that you designed.
Adam:Yeah, exactly.
Adam:So we launched it on a, at the time ball wash.com.
Adam:We had two products at ball wash and then nut rub, which is a solid cologne,
Adam:a beeswax based solid cologne, which is also great for below the belt.
Adam:So we launched those two products, and as I mentioned, we sold out of,
Adam:our initial batch of ball wash in the first 48 hours and was like, Okay.
Adam:this is great.
Adam:And this is also terrible because we have just entered into
Adam:December here and we're sold.
Adam:Um, So I called up our manufacturer and said, Hey, good, good and bad news.
Adam:can you make me any more?
Adam:And we ended up making and selling 15,000 units, in December
Adam:of that year, uh, in 2017.
Adam:And then we were kind of off to the races.
Julie:So talk to me a little bit about how you're like, okay, this is the money
Julie:I have to set aside to start a company.
Julie:You know, my husband started his own company.
Julie:I started my own company.
Julie:I know how scary that is, especially when you're using your own money,
Julie:which we did for both of our companies.
Julie:So like $5,000 for people who don't know is just not a lot of money to start
Julie:any business, let alone one, in which you're creating a product that has cells.
Julie:Did you ever think about going out and getting outside investment money
Julie:or was you, were you like breathing the sink or swim with this $5,000?
Adam:I mean, so a little bit about a background on myself.
Adam:Um, I've been involved in e-commerce startups and, startups in general
Adam:for the past 10, 10 or so years.
Adam:So over that time, I've basically gained a lot of different skills.
Adam:From, copywriting to a label design, a website launch, like I
Adam:really can do basically a to Z.
Adam:So I knew all I needed to do with that money was get a product made.
Adam:So I knew I didn't have to pay anyone, anything else for the rest of it.
Adam:Um, so even so that was still a very small budget for it, but yeah,
Adam:I wanted to see could I launch it, could I run a few ads and see what
Adam:happened before we started scaling it up and then yeah, to your point after.
Adam:When we sold 15,000 units, uh that's when I started to think, you
Adam:know, should we raise some money for this and continue to grow it?
Adam:So we went down that path and I say, we, because in jail January, I reached
Adam:out to an ex co-workers name's Brock, where I worked at an e-commerce
Adam:startup called store envy with Andy.
Adam:I absolutely loved working with the guy and the day that I left store
Adam:and he said, one day, we're going to work together on something else.
Adam:Little did I know it was going to be, you know, uh, around balls.
Adam:, but I brought him in in January and we basically spent all of 2018.
Adam:Answering the question of was that just like a little spike and just kind of
Adam:a holiday moment, or is this a brand that we can really sink our teeth into?
Adam:So we worked on ballsy part-time again, I was at a different startup called FameBit.
Adam:He was still at sworn VC and through an acquisition.
Adam:, So we basically spent all of 2018 building that out.
Adam:We edited a third product and we hit, uh, $8 million in our first full
Adam:year and said, okay, let's, let's go ahead and take this full-time.
Adam:And, and that's what we did in 2019.
Julie:So you were afraid like maybe, oh, maybe this is like a novelty.
Julie:People are just buying it for Christmas or Valentine's day or something like
Julie:that, but it's not, it's a viable product that you are filling a
Julie:void in the marketplace that maybe people didn't even know were there.
Adam:Yeah.
Adam:I mean, we're creating a new category, you know, in the space and yeah, I
Adam:mean, we definitely leverage gifting and, there is a novelty aspect to that.
Adam:Like it gets that we can get into a little bit more, and How we use that in
Adam:our marketing and our, we bootstrapped.
Adam:Uh, but the thing I'll I'll note there is.
Adam:At the end of 2018, when we're getting towards that age, a million dollars in
Adam:revenue, I said, all right, let's go out and raise money and build out a team.
Adam:And we started having conversations.
Adam:We actually had a couple of offers on the table and, basically November it
Adam:blew up and we said, you know what?
Adam:Let's just do this ourselves.
Adam:I think we can finance the inventory.
Adam:my partner Brock knew somebody that, that does inventory financing loans.
Adam:So we basically.
Adam:Decided to continue to bootstrap it.
Adam:And here we are in 2021, we've bootstrapped the whole way.
Adam:We've never taken on any capital.
Adam:And, and we've also grown the brands, uh, to the state with really only
Adam:four full-time team members, three of which are my best friends.
Adam:So.
Julie:are you managing shipping?
Julie:Like that sounds to me like, Ooh, like, I couldn't even imagine, like,
Julie:especially with that first order of 500 where you were like, holy shit,
Julie:now we have to ship this everywhere.
Julie:Like, how did you manage that?
Julie:Did you have systems in place for that?
Adam:So the first, yeah, the first orders I shipped myself
Adam:and yes, it was holy shit.
Adam:This is not what I want to be doing Right,
Adam:now.
Adam:It was really exciting at first, like, uh, you know, like it doesn't like packing
Adam:up those first orders and you're like, man, like these are going to people.
Adam:I don't know this is incredible.
Adam:Uh, but that quickly fades into.
Adam:I cannot be spending my time doing this.
Adam:That was fun for a moment.
Adam:And our product manufacturer at the time said, Hey, we'd be happy.
Adam:Yeah.
Adam:To help you with your fulfillment.
Adam:Which worked out really good for the first two years, the
Adam:business they made the products and then they would ship them out.
Adam:Um, and then we basically got to a point where we outgrew what they could do.
Adam:And then we've moved since then to, a three PL um, who does fulfillment for us.
Julie:So let's talk a little bit about your advertising.
Julie:Cause it is cheeky.
Julie:It is fun.
Julie:How are you?
Julie:You relied heavily on social media, like Facebook groups and
Julie:things like that your advertising.
Julie:How did you decide that this is the w did you decide that, okay, this is
Julie:where we think we will have the most impact in our advertising dollars.
Adam:So the first ads we launched for black Friday were, uh, Facebook ads.
Adam:I think I had about four different ad sets and three of
Adam:them were targeted towards males.
Adam:And one, I targeted towards females and I didn't really think too
Adam:much about the female audience.
Adam:I'm like, this is a male product or marketed towards males.
Adam:And I just, wasn't thinking clearly about that.
Adam:And lo and behold, the female audience.
Adam:Was a quadruple the amount of row ads, the return on our
Adam:ad spend that the males were.
Adam:And I said, okay, no, this makes a lot of sense.
Adam:Like once the light bulb hit, I was like, okay, okay.
Adam:Well one, like it's a fun product for a female to buy for their guy.
Adam:Um, in two, like they seemed to really latch onto the product story with the
Adam:ingredients and then it's higher quality, you know, and it's natural as possible.
Adam:And then the other part of that outside of just gifting is, you
Adam:know, females and women buy a lot of these types of products in general.
Adam:For their households.
Adam:Uh, I'd always bought my own products.
Adam:So I think it just kind of overlooked that, but I quickly realized that a lot
Adam:of guys, the women in their life buy these products and to this date, you know,
Adam:60 to 65% of our customers are female.
Adam:So a larger majority.
Adam:And then.
Adam:Um, so that was a really eyeopening kind of light bulb moment early on.
Adam:And then we've got to leaned into that and done, I think, a better, a better
Adam:job of just speaking to two females.
Adam:Whether it's in our retargeting with our emails or just in the copy of
Adam:the ads themselves to be able to talk specifically to moms, for buying it
Adam:for their teenage boys, going through puberty as this like fun way to say.
Adam:Hey, you're going on with somebody down there, you know, there's something
Adam:going on and it's like this awkward conversation, but, and this is probably
Adam:not for all moms, but for, they came to us and they gave us this idea and
Adam:they said, Hey, we're using these as puberty packs to talk to our boys
Adam:during this like, awkward time where they can kind of laugh about it.
Adam:But it's also like, Hey, like it's actually time to start thinking
Adam:about like, taking care of
Julie:it's so funny.
Julie:Cause like I'm of the age where a number of my friends have teenage boys and all
Julie:of the girls are like, my kids smells
Adam:Yeah.
Julie:bad.
Julie:No, that's great.
Julie:I hadn't even thought of that.
Julie:But now, now that again, it's like the blaringly obvious is, are things that you
Julie:miss sometimes, but that, that is perfect.
Julie:Yeah.
Adam:It, and again, I can't say that I had a master plan to,
Adam:you know, market towards moms.
Adam:I think honestly, we were a little bit more worried that.
Adam:Moms might get upset about how bold our marketing is and flag it on Facebook,
Adam:but we've never had any issues on Facebook, Instagram, Pinterest in
Adam:terms of, uh, balls as a category.
Adam:And I think it's because we strike a certain balance between being bold,
Adam:fun, and playful, but also being very professional and upscale and
Adam:the way that we market our products, like, you know, something called.
Adam:Ball washer and nut rub.
Adam:There could be absolutely ridiculous looking.
Adam:I mean, it's ridiculous sounding when you say it out loud, but like,
Adam:if you look at the way that our labels are designed and our product
Adam:photography is done, like I think.
Adam:It gets people's attention on Facebook and Instagram.
Adam:You'd be like, is that, does that say ball wash?
Adam:Are we talking about balls?
Adam:And then they click through and it's like, wow.
Adam:This actually is a full men's brand that is like taking this seriously, even though
Adam:balls are funny or as serious as it can.
Julie:it's funny that you're like, oh, is this real?
Julie:Because it leading up to us having this conversation, I sent your
Julie:website to a number of my guy friends, and one of them wrote back.
Julie:He's like, so this is a show, right?
Julie:No, it's not a joke.
Julie:It was like, he's like, I literally looked at it and he was like, she's kidding.
Julie:She's like throwing me a joke right now.
Julie:Like I was like, I'm not, so
Adam:Yeah.
Adam:I mean, it's something that we had to go against.
Adam:I mean, balls for whatever reason have always been kind of funny.
Adam:you know, like, you know, getting hit in the balls and you know, there's Always
Adam:been, you know, Saturday night live skids about, you know, Pete and sweaty balls and
Julie:Yeah.
Adam:these things balls and just a
Julie:Oh, no, it's fine.
Julie:And I'm a golfer too.
Julie:Do you know how many ball jokes we tell over the course of 18 holes?
Adam:No doubt.
Adam:No doubt.
Adam:So yeah, I mean, we, we lean into that, Right.
Adam:Because it is funny and it is shocking and you have to do something
Adam:to stand out, especially now when like online advertising is getting
Adam:more and more crowded, you need to turn heads, but Once we turn
Adam:somebody's head, get their attention.
Adam:Like it's really on us to tell a more in-depth story about why we've
Adam:chosen the ingredients we have.
Adam:We make everything in the us.
Adam:Like it's a small, independent business that we're, you know, we
Adam:really believe in product quality.
Adam:And to get that across to customers is key.
Julie:So it's funny.
Julie:I was having dinner a couple of weeks ago with some, with a couple of friends.
Julie:Um, one couple is, um, Todd and Joe, and then another couple Jeff and Sue.
Julie:And I was mentioning that I was interviewing you because Todd listens
Julie:to the podcast on his morning runs and Sue listens to it in the car.
Julie:I don't think the others listened to it.
Julie:And so Todd is so funny.
Julie:He was like, wow.
Julie:I want to ask Adam question.
Julie:I said, okay.
Julie:He goes, is the tank going to get any logs?
Julie:I asked that question or I may I'll see how it goes.
Julie:I'll see where the flavor of the conversation is.
Julie:He goes, I think he's missing some spots back there.
Adam:That's not that crazy of a question.
Adam:We get people, asking all sorts of questions in that regard.
Adam:But yes, the taint is covered.
Adam:We like to say it's for your nuts buttoned body.
Adam:So, uh,
Julie:think he will die laughing when he hears this on his morning run.
Adam:yeah, that's great.
Julie:Now one thing I want to talk about, because I think it's super
Julie:important is I know that giving and giving back is a big part of your company.
Julie:so let's talk a little bit about, the things that you're involved
Julie:in as a way to give back, because I think that's important that
Julie:people know that about the company.
Adam:Yeah, I appreciate that.
Adam:So, um, we've had two programs.
Adam:the largest one is our ball wash, give a SAC edition, which is a give back.
Adam:But I think what's really important about that is that bottle on the back.
Adam:Shows men how to check themselves for testicular cancer.
Adam:And obviously one of the best places to do that is in the shower.
Adam:There's a little illustration, like a 1, 2, 3 guide on how to check yourself.
Adam:And then we do donate a portion of profits to the Movember foundation.
Adam:So we partnered up with them last year.
Adam:, we raised $75,000 and donated it to them, for testicular cancer awareness.
Adam:So that's something that we started.
Adam:Last April.
Adam:And it just did so well that we decided in April is testicular
Adam:cancer awareness month.
Adam:We just decided that.
Adam:It's something that we wanted to keep on all the time.
Adam:So Yeah.
Adam:that is a currently a program that we continue to run.
Adam:And then, last year when, COVID was unfortunately, breaking in, we were able
Adam:to make a hand sanitizer called flake Slayer, and we donated 25% of the profits
Adam:to direct relief, which was for the people on the front lines, dealing with COVID.
Adam:Um, so we raised.
Adam:I can't remember off hand, but quite a bit of money through that as well.
Adam:We'd like to give back when we can, we're obviously not in, not, you
Adam:know, non-profit, but it feels good to give back and it's something that
Adam:we believe in and will continue to do.
Julie:No, I hadn't even thought about that.
Julie:Women are always told, we're always told to check for breast cancer in the shower.
Julie:You're in the shower check, but I never even thought like, oh,
Julie:check the balls for bone cancer.
Julie:Like for prostate cancer in the, in the shower.
Julie:Um,
Adam:Yeah, testicular cancer is the number one cancer for males.
Adam:Um,
Adam:so it's something that, you know, we overlook, even though it's hanging right.
Adam:in front of us.
Julie:Have you seen, competition in the space now that you've
Julie:been out for your, what?
Julie:Three years now, are you three years?
Adam:Yeah.
Adam:We're going into gear here and yes.
Adam:Um, honestly, it makes me proud because when we first started, it was
Adam:a lot of like how this is funny guys.
Adam:And now, you know, even when we've talked to retailers, Right.
Adam:Like, wow, like here's the sales, we've done that.
Adam:And they're blown away.
Adam:They're like, Okay.
Adam:this is just kind of this novelty thing.
Adam:And now we're talking to major retailers who are talking about
Adam:adding a balls portion to their, retail spread , as a new category.
Adam:And I like to think of it as what beard care was like 10, 15 years ago.
Adam:There weren't a lot of beard products.
Adam:It wasn't a thing.
Adam:And now like beard care is, a multi-billion dollar industry.
Adam:I feel like balls.
Adam:It's funny as it is to say, it's having a moment, it's been, viewed seriously.
Adam:And with that, there's more competition coming into the end of the market.
Adam:Just recently old spice released a line called below deck, and I've got
Adam:to imagine, we were kind of on the radar as like, What's going on in
Adam:this ball space, we need to test it.
Adam:And then our biggest competitor is manscape they have more of a trimmer.
Adam:They're focused more on the Grameen, we're on more of the personal care.
Adam:but those guys have done a great job.
Adam:But yeah, I mean, I think it just shows and strengthens the category as
Adam:is bulkier is like a legitimate thing.
Adam:That's going to be here and it's going to continue to grow, over the next few.
Julie:You know, anybody who has ever seen me give a speech.
Julie:I always talk about this article that was written that said all of the most
Julie:successful people have one thing in common and that is a spouse or a partner
Julie:who isn't is invested in their success.
Julie:And I know I've heard a lot of interviews with you and you talk about
Julie:how important it was, um, how much your wife helped you through starting
Julie:the company and with different ideas and marketing and things like that.
Julie:And I think that's a great story.
Julie:So can you talk about that a little.
Adam:No.
Adam:I mean, I'm really glad you brought this up.
Adam:Yeah, My wife, Leah has been one the biggest supporter ever, uh,
Adam:to an incredible sounding board and perspective, obviously from
Adam:the female side of the business.
Adam:She's come up with some marketing ideas for us.
Adam:One was our, we were trying to figure out how to market this for Valentine's day,
Adam:because we didn't want it to be like, Hey, happy Valentine's day, your balls stink.
Adam:You know, that's not a great job to get the big gift, but the idea of putting, a
Adam:slogan on it that says I'm nuts about you.
Adam:And then having, bulkier products in there is an endearing and fun thing.
Adam:And she, said, Hey, like you should use a slogan and we did it.
Adam:And it's been just an absolutely huge game changer for us.
Adam:We're marketing towards Valentine's day.
Adam:And then Yeah.
Adam:outside of that, you know, it's always good to kind of check yourself and get
Adam:a, female's perspective on like the way that we're marketing and our copy.
Adam:And, she's been a great sounding board for that.
Adam:She's also jumped in and customer support when, in the
Adam:holidays, things are going crazy.
Adam:And then the other just huge moment.
Adam:Uh, that really changed everything for me was I mentioned I was at FameBit and
Adam:we were going through an acquisition.
Adam:Yeah.
Adam:Google was purchasing us and this was right around the time that it was
Adam:about to quit take balls and full time.
Adam:And we've got a seven year old daughter, actually.
Adam:He was five at the time.
Adam:And, I came to her and I said, Hey, I want to take ballsy full time.
Adam:I'm working at Google now, isn't this, the dream like it's so, you
Adam:know, it's secure, it's a great job, great pay, great benefits.
Adam:And I'm just going to quit that now and like work on this ball care business.
Adam:And I was having a really hard time with this, even though the company was doing
Adam:really well, but , I'm just not, I guess that risk, you know, I'm at that risk.
Adam:, and she basically.
Adam:Said, you're being an idiot.
Adam:I don't care what happens if the company fails or not, but you need to do this
Adam:and I'll be here for you no matter what.
Adam:And that was all I needed to hear.
Adam:And, I took both in full time and I couldn't be more
Adam:grateful for, for her support.
Adam:And it's a huge reason why we're why we are where we are today.
Julie:Right.
Julie:So I listened to a number of interviews, podcasts that you've been on since you've
Julie:started and correct me if I'm wrong.
Julie:But I do think I'm the first female podcast host that you've been on.
Adam:I think you're a hundred percent correct?
Adam:Broken the ground now, so hopefully, , there'll be more female podcasts.
Julie:So what's next you have three products.
Adam:We've got about 15 now.
Julie:Oh, wow.
Julie:okay.
Adam:yeah, it was three at the end of 2018.
Adam:, 2019, we added Bulgari, which is now our best selling product,
Adam:which is a ball deodorant.
Adam:it's basically a lotion that drives as a powder.
Adam:Many guys in the past have used baby powder, for sweat
Adam:and, chamber tea production.
Adam:Which works good, but it's just hard to apply.
Adam:It's super messy and cumbersome.
Adam:So we've made basically a motion that drives the powder a lot easier to apply.
Adam:so that product was launched in 2019.
Adam:And as I said, it's our number one selling product.
Adam:And then we said, People trust us with their balls.
Adam:Will they trust us with other areas of their body?
Adam:So we launched a shampoo or conditioner.
Adam:And then this year we've moved into deodorant.
Adam:So, uh, natural deodorant, face wash and face lotion.
Adam:And then we've just got like a normal, moisturizing body wash as well, and
Adam:then a few other ancillary products, but we're trying to say, you know, to
Adam:get people in, like I said, with the balls, you trust us with your balls.
Adam:Like we also make really good high quality men's care products
Adam:for all areas of your body.
Adam:, so w it's a one-stop shop now.
Adam:And again, balls are always kind of our focus and what we'll always be known
Adam:for, but, um, Balls are always our focus.
Adam:We're, we're a balls first cipher company here.
Adam:Um, but Yeah.
Adam:so we started to launch other products and, they've done pretty well.
Julie:So if people want to learn more about your product, purchase
Julie:your product, it's ballsy.com.
Julie:Correct
Adam:It's ballsy brands.com, palsy brand or ball wash.com.
Adam:We have both of
Julie:a link to, I mean, just Google ballsy ball.
Adam:ballsy comes up.
Adam:Yeah, it Google it.
Julie:get there.
Julie:Thanks so much.
Julie:This was great.
Julie:This is a great conversation.
Adam:Yeah, I appreciate It too.
Adam:It's really great to be on.
Adam:And, I appreciate the time and I hope it was valuable.
Julie:It was, it was for me, I I'm sure.
Julie:, women who are listening, who are like, what am I going to get?
Julie:My husband, boyfriend, whatever for Christmas are like check done.
Adam:Yeah.
Adam:I mean, we, we do, uh, a lot around gifting.
Adam:We've got basically, it's called gel that the jolly Juul sack pack
Adam:says, keep your Juul jolly on it.
Adam:And then it comes with a matching set of books.
Adam:So
Julie:Well, I grew up being called the family jewels for so long.
Julie:There you go.
Julie:Keep your jewels chocolate.
Julie:Yeah,
Adam:jolly,
Julie:my name being Julie and people calling me Juul as I was called the
Julie:family jewels growing up all the time.
Julie:So maybe I need my own box.
Adam:Well, I'll make up a discount code too.
Adam:I'll just call it Julie 20 and that's 20% off for
Julie:Okay.
Julie:I'll put that in the, yeah, I'll link to that in the show notes as well.
Adam:All right.
Adam:Great.
Julie:Perfect.
Julie:This was great.
Julie:Thanks so much.
Adam:Thanks so much.
Adam:I appreciate it.
Julie:Well didn't we just have some good clean, fun on this
Julie:episode, Adam really hit the ball out of the park with his product.
Julie:Didn't he?
Julie:Listen.
Julie:You don't know how funny balls are.
Julie:It's probably because you have never responded to a vaguely
Julie:phrased question with the answer.
Julie:Deez nuts.
Julie:It bunny.
Julie:Adam put all the pieces together on this, a great idea that he actually
Julie:acted upon to create a terrific product that he coupled with clever marketing
Julie:to fill a void in the marketplace.
Julie:Now.
Julie:Back at that dinner with my friends that I mentioned in the episode, we had
Julie:a great time coming up with suitable drink ideas for this week's episode.
Julie:And Todd, who I mentioned found one that I actually wanted to try.
Julie:and now we will all be drinking on friends giving next week.
Julie:It's called.
Julie:Tainted love shot.
Julie:Get it.
Julie:Okay.
Julie:Because of the team.
Julie:Don't make me explain what the chain is.
Julie:Okay.
Julie:Here's what you're going to need.
Julie:One part Irish cream, one part tequila rose, one part
Julie:grenadine and whipped cream.
Julie:For garnish.
Julie:So what you're going to do is you're going to layer the Grenadines tequila
Julie:rose and the Irish cream and in a shot glass in a tall shot glass.
Julie:You do this by pouring each one evenly on top of each other.
Julie:So starting with the Grenadier, then pouring the tequila rose
Julie:over the back of a spoon.
Julie:So it creates a layer on top of the grenadine and then doing that same thing
Julie:with the Baileys on top of the tequila rose you top that with whipped cream and
Julie:the recipe calls for pink sugar sprinkles.
Julie:If you've got that, use them.
Julie:If not, don't worry about it.
Julie:And that's the tainted love shot.
Julie:All right, friends.
Julie:Don't forget to subscribe.
Julie:And if you have a moment, please do leave a review on iTunes that I know
Julie:what you like about the podcast.
Julie:also don't forget your 20% off code.
Julie:If you're interested in going to ballsy.
Julie:And ordering anything it's julie 20.
Julie:so you've got that going for yourself right now
Julie:until next week.