Shownotes
Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this episode, I share valuable insights on increasing listener trust, connection, and emotional resonance. I also offer discuss five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice.
I also explore ways to maximize your podcast's impact by building trust with your audience, celebrating milestones, and offering value.
I provide tips on finding the right support to help grow your podcast and emphasize the importance of making an impact in your community through your podcast. Keep in mind, you don't need thousands of downloads to create meaningful engagement and change lives. So, tune in and get ready to create a podcast that resonates with your audience and leaves a lasting impact.
CHAPTERS
- 00:00 - Intro: The Power of Listener Trust
- 01:18 - 1. Be Your Authentic Self
- 03:49 - 2. Talk to One Person, Not a Crowd
- 06:02 - 3. Be Vulnerable and Human
- 08:53 - 4. Offer Real Value (Don't Be Afraid to Share)
- 11:23 - 5. Highlight Your Community
- 13:37 - Recap of the 5 Practical Ways
- 14:40 - Outro & How to Connect
Resources mentioned in the episode:
👩💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
Full resources on our website:
https://www.thepodcastspace.com/podcast/17-listener-trust-connection
6. How to sound more like the real 'you', with vocal coach Nic Redman https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman
10. 10 signs that show that you're podcasting in fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear
Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Transcripts
People do business with those who we like and trust, and in podcasting is no different.
Speaker A:In fact, did you know that podcast listeners are seven times more likely to buy products and services advertised on podcasts in comparison with other mediums?
Speaker A:It's such a high number that you must consider this strategy for your business.
Speaker A:And this episode is going to be covering the five practical ways to increase listener trust, connection, but also emotional resonance.
Speaker A:So you cannot miss this episode.
Speaker A:I'm going to go over all of them.
Speaker A:I'm also going to be giving you very practical examples and what not to do.
Speaker A:So stick around.
Speaker A:I'm annexavier, and this is the podcast space, A practical podcast that's going to get you unstuck and teach you all the ways that you can use this show to make a difference and an impact in the world.
Speaker A:Let's go.
Speaker A:All right.
Speaker A:I know that this is a touchy subject.
Speaker A:You may be listening to this and thinking, anna, I'm fine.
Speaker A:My listeners are so connected to me.
Speaker A:We're like one on one where, like, they're my swifties or something.
Speaker A:Well, if that's you and you're already there, that's great.
Speaker A:But for most people, you may feel like you've been creating content and it's just not resonating with anyone.
Speaker A:And so one of the reasons may be that, one, you're trying to be someone else.
Speaker A:Right?
Speaker A:Diving right into number one.
Speaker A:That is one of the main reasons that podcasters struggle to create that intimate connection with the listener.
Speaker A:And that is because you may not feel confident enough.
Speaker A:You may feel like you're an imposter.
Speaker A:You may feel like you're, you know, maybe uncomfortable with your voice, with your presence.
Speaker A:Maybe, you know, you just feel like you haven't done enough in the industry things that you're just copying those who are ahead of you.
Speaker A:But I want to let you know that your listeners can sniff that they really know that something's quite not there.
Speaker A:And for that, I also give you this very practical tip.
Speaker A:It takes so much energy to be someone else that I want to invite you.
Speaker A:If you're trying to just sound perfect or have the perfect accent or trying to.
Speaker A:I have this expression of, like, the fake it until you make it.
Speaker A:Because for most people, they don't look at it as, hey, I'm going to embody myself as a very confident self ten years from now.
Speaker A:Normally, most people do.
Speaker A:I have to be, you know, Mr.
Speaker A:Perfect, Mr. Know It All.
Speaker A:Or you may think about exactly the one person who is super successful in your field and you're comparing yourself to them, and so you're looking at your traits and their traits, and you're just trying to shift yourself into this personality that sometimes is just literally the opposite of who you are.
Speaker A:So I want to invite you to consider who you can be, your most authentic self.
Speaker A:We can always find our tribe no matter what.
Speaker A:So try incorporating a little more of who you are on each show and I promise you, you'll start seeing results.
Speaker A:Also, if you want to do extra homework, you can listen to episode 10, which is the 10 signs that show they are podcasting from a place of fear.
Speaker A:That's like a clear telltale sign.
Speaker A:And then episode six with voice coach Nick Redman, it's the how to sound more like the real you.
Speaker A:It's such a phenomenal episode.
Speaker A:Nick did a great job at really breaking down practices that you can incorporate in your recording or even before you hit record.
Speaker A:But also before moving into the second one is just remembering that if you're already a business owner, you are doing business, right?
Speaker A:People already do business because they love who you are, how you bring yourself to the table.
Speaker A:The podcast is no different.
Speaker A:So don't try to be a media personality.
Speaker A:You don't have to.
Speaker A:Moving into number two, I'm going to start with a very strong statistic.
Speaker A:About 90% of podcast listeners consume content alone.
Speaker A:This is out of a study from a media survey out of the uk and that just shows that you have one on one quality time with your listener.
Speaker A:They don't share the space with anyone else.
Speaker A:So they may be driving by the way.
Speaker A:They normally are multitasking.
Speaker A:They're either in their car, but the number one location is actually listening at home doing chores.
Speaker A:So doing the dishes, cleaning, mopping, whatever it is.
Speaker A:So I want to invite you to consider one.
Speaker A:If I was just chatting to someone else, to my friend, and we were driving along, it would be such an intimate conversation, right?
Speaker A:And so think about how precious it is that you get to talk and share a space with your listeners in the time that they're not really sharing it with anyone else.
Speaker A:And so that's why I hate the term nation.
Speaker A:Or when people say, hi, y', all, or how y' all doing, because you are not, you know, a Lady Gaga who has, you know, the fans are called like little monsters.
Speaker A:I kind of like cringe because especially if you're a small creator, you have to leverage the fact that, you know, you have a conversation on one on one.
Speaker A:So don't bring anyone else into this.
Speaker A:Just make you.
Speaker A:And I Have that time that we share.
Speaker A:It's so special, right?
Speaker A:Like, I talk to you, you're listening right now, and you're thinking, yeah, Anit's talking to me.
Speaker A:Anit's my bestie, right?
Speaker A:So whether you're trying to be their best friend or you're trying to be their mentor, just really make use of that.
Speaker A:Singular terms, the vocabulary that includes just the one person.
Speaker A:Don't say y'.
Speaker A:All.
Speaker A:Don't say you.
Speaker A:You guys, I know that out of habit we say that, but we're just talking to one person.
Speaker A:So I want to invite you to consider that you can't have big intimacy in a group, right?
Speaker A:So always one person.
Speaker A:Number three, you're trying to increase trust and connection.
Speaker A:You have to show your humanity.
Speaker A:You have to show how relatable you are.
Speaker A:And so for that, you have to start talking about both the hardships, but also the celebration.
Speaker A:I see so many.
Speaker A:So many clients that are in the podcast world doing so well, but for some reason, they don't want to brag.
Speaker A:They don't want to be seen in the online space, which is interesting, because if you're having a podcast, you are being in the spotlight somehow, right?
Speaker A:You have to take space.
Speaker A:So stop pretending that you're like Tony Robbins.
Speaker A:Just be yourself and share the struggles, share the journey.
Speaker A:I want you to refer back to a time where maybe your favorite creator had a hardship and you connected with them.
Speaker A:Maybe that was the reason why you bought their products and services, because you were like, oh, my gosh, I had that in my business as well.
Speaker A:One of my clients shared how he.
Speaker A:I think he invested in a mastermind that was, like, $10,000, like, super high ticket price, and that ended up not being a very use of his money.
Speaker A:And so he shared that on one episode, and out of that one episode, he.
Speaker A:I think he got, like, two clients for his program, because people are like, oh, my God, I feel seen.
Speaker A:I had that exact situation happen to me, and you know exactly how I'm feeling.
Speaker A:And it was just the right time for their.
Speaker A:For his listeners to be part of his program, right?
Speaker A:Like, but that was, like, almost like the tipping, the little push that they needed.
Speaker A:So connect with the good and the bad.
Speaker A:And honestly, I know.
Speaker A:I know it feels like you're just tooting your own horn, but I wouldn't say half the battle, but I would say, like, half the journey of success is really being more grateful for the little things, those small victories, like hitting 1,000 downloads on these podcasts, that it happened in the first before 90 days.
Speaker A:That was great.
Speaker A:I share that every time I hit a round number on my Instagram, which is where I talk to you.
Speaker A:Normally, I use mainly Instagram, and so I always celebrate those milestones because it also inspires my community to share those wins as well.
Speaker A:They get reminded, oh, yeah, I should do that too.
Speaker A:I should be celebrating especially anything that includes your community.
Speaker A:So feel free to share those things because sometimes you can talk about the content a thousand times, but when those events happen, that's normally when people see that it's real.
Speaker A:So sometimes it's all the proof that they need the number four.
Speaker A:Don't be afraid to offer value.
Speaker A:When I'm talking to podcasters, the number one question that I get is like, how much should I share?
Speaker A:And I think that you should share a lot, because how can your audience know that you are the right person to help them or that you have the product that they need, or how do they know that you have, you know, the community to be a part of if you don't talk about it, if you don't share how much you know and what happens behind closed doors?
Speaker A:So I want to invite you to stop considering giving away content or giving away knowledge as a bad thing.
Speaker A:Because this podcast, for instance, I can tell you this podcast is going to be the manuscript for my book.
Speaker A:I'm going to start writing a book later in the year and I'm going to use these episodes as like the framework for that.
Speaker A:So for me, talking about it is absolutely a good thing.
Speaker A:Also, I want to tell you I got a speaking engagement with a really known brand in the podcast industry because someone who followed me for years, someone who calls me the podcast Queen, she name dropped me when there was a post of seeking for speakers and she mentioned me.
Speaker A:She was like, oh my gosh, I love what she does.
Speaker A:She always shares so much good advice.
Speaker A:Had I not shared that, I wouldn't have been aware of that opportunity.
Speaker A:Right.
Speaker A:So I want to know, invite you to consider how can you really differentiate yourself in the space?
Speaker A:But also, this is potentially another thing that I see a lot happen in the space, which is, oh, so and so already covers that.
Speaker A:I don't want to step in anyone's toes.
Speaker A:Well, if I was to ask you something about that topic, you would be giving me an answer, right?
Speaker A:So you would, you would put your own spin into it.
Speaker A:Don't be afraid to test talking about what you know.
Speaker A:I'm not saying just pour everything you know and kind of like give one on one advice on A podcast, but in a way you kind of can, because everybody is different.
Speaker A:Everyone has their own unique take to it, but also, it will require some dedicated help to fix their problem.
Speaker A:Right?
Speaker A:So don't think that you shouldn't be talking about it, because also, what is the difference between that and asking ChatGPT to write me?
Speaker A:You know, like five practical ways to increase engagement and trust with your listeners.
Speaker A:I hope I made my point on that.
Speaker A:And now, number five, highlight your community often, as much as you can.
Speaker A:Every engagement on social media, every email, is an opportunity for you to create content that could become your super episodes, which are episodes that you know will always perform super well and actually are the ones that could bring you business there, like the questions that you get all the time.
Speaker A:And that could nurture your listeners way faster into buying from you or, you know, building trust with you.
Speaker A:And so I want to invite you into really auditing your content online, your newsletters, the replies you receive from your newsletters or your social media content, and see where are you missing those opportunities to highlight your community.
Speaker A:For instance, I'm going to be in a few weeks talking to one of my listeners, Thabo.
Speaker A:He's actually blind, and he replied to one of my emails, and I don't remember what I was talking about anymore, but him replying to that email initiated a whole conversation.
Speaker A:And we're going to record a podcast episode about accessibility that would have never been an option had he not emailed me.
Speaker A:And I am so excited to talk about it.
Speaker A:And so not only he will be excited that the episode is out, I'm going to be tapping into a whole market that, you know, I probably would have never thought about.
Speaker A:And again, I did have planned to talk about accessibility from the kind of like the expert point of view.
Speaker A:But him as my listener, my community person, I want to highlight his view too.
Speaker A:As a user, I want his perspective.
Speaker A:So again, you never know the opportunities that can arise from highlighting your community.
Speaker A:So do that.
Speaker A:That is going to turn someone from being a passive listener into a super fan who becomes the best advertisement from your show.
Speaker A:These are people that whenever something happens, they're the annoying ones who be like, oh, my God, I have a podcast for you.
Speaker A:Or there's this host that I love, right?
Speaker A:So just create content that highlights and celebrates your community because people want to be there for you, but they also be one want to be acknowledged.
Speaker A:So consider that.
Speaker A:All right, it's time to recap if you were doing your chores or you were driving, now it's kind of like, let's have a little bit of a refresh.
Speaker A:So, number one, be authentic.
Speaker A:Stop trying to be someone else.
Speaker A:Number two, talk to a single person, not a crowd.
Speaker A:Every single thing that I've been doing in this episode, right, you feel like you and I are like besties.
Speaker A:Number three, be vulnerable.
Speaker A:Share the good, share the bad, within reason, but share the things that really make you human and that connect us, that we share in our humanity.
Speaker A:They make you relatable.
Speaker A:And then number four, offer value.
Speaker A:Stop being vanilla.
Speaker A:Like, really put a mark in your content.
Speaker A:Share things that make you become the go to expert.
Speaker A:Number five, highlight your fans often.
Speaker A:Give them shout outs.
Speaker A:Talk about the things they ask you on a message, but also, also make sure that you have their approval first.
Speaker A:All right, if this episode was helpful for you, if you had a lot of ahas, please let me know.
Speaker A:You can talk to me on Instagram.
Speaker A:I'm hepodcastspace.
Speaker A:And all the resources mentioned in this episode and more will be available, including the links to episode 6 and episode 10.
Speaker A:If you are wanting to read all about these things, you can find@thepodcastspace.com podcast.
Speaker A:And if you are thinking to yourself, I've tried all the things that I could by myself and it's time to get some extra help.
Speaker A:There's links below that you can book a podcast Power Hour with me because I want you to celebrate your wins with me.
Speaker A:I want to see you grow.
Speaker A:I want you to make an impact in your community through your podcast because it's possible for you to.
Speaker A:You don't need thousands of downloads.
Speaker A:You just need a very engaged and aligned podcast audience so we can work together to get you there.
Speaker A:I've been Anna Xavier, and this was a podcast space, a podcast to get you unstuck and to help you figure out exactly how you're making an impact in the world.
Speaker A:I'll see you next episode.
Speaker A:Bye.
