Andy Murray is joined by long-time CPG expert, Kelly Downey. Kelly currently serves as a strategic consultant at Oxford SM and has over 30 years of experience working within the CPG industry. Her career has driven change in field and headquarter sales, trade planning, shopper marketing, and digital/agile transformation.

Their conversation explores the strategic challenges facing the CPG industry as Retail Media Networks continue to transform the way business is done both internally and externally.

Topics and Questions

00:50 Guest Introduction

03:59 Consistent themes and challenges across Retail Media Networks

6:54 How the complexity of RMNs has changed the way leaders are viewing the industry

10:02 The recent shift in expectations and investment in Retail Media Networks

13:27 Where should leadership come from internally on Retail Media Networks?

15:41 How RMNs will impact investment in Shopper Marketing

21:12 What should senior leaders know about the current reality of RMNs

26:04 Reorganization in a rapidly changing Retail Media environment

29:04 Setting boundaries in how you approach spending

30:22 Discussing ownership of RMN dollars

32:45 What senior leaders can learn from those with hands on keyboard

38:26 The power of collaborating with the finance team

41:27 Being strategic vs reactive in an emerging RMN space

43:20 Managing varying brand expectations

44:21 Advice for senior leaders

47:18 The benefit of industry share groups and collaboration

Show Links

Kelly Downey: https://www.linkedin.com/in/kelly-dow...

Andy Murray: https://www.linkedin.com/in/andrewlmu...

CCLI: https://www.linkedin.com/company/cust...

bigQUEST: https://www.bigquest.com

RMN White Paper: https://tinyurl.com/ymjaxuch