What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses?

(And yes, we'll talk about AI, but probably in the way you expect us to). 

Ready to go? 

SOME EPISODE HIGHLIGHTS: 

(0:12) Join our FREE Facebook group.

(4:57) Let's pay more attention to deliverability and verification.

(7:35) The technical bits that are important for validation. 

(11:11) We need to focus on engagement with our list. 

(13:30) Put more emphasis on converting your subscribers into customers!

(17:02) Use AI for analysis and to inform your decisions for list building. 

(20:27) Stand out by humanising your content.

(24:02) Come and find out more inside The Email Hero Blueprint.

(26:44) Subject lines of the week.

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Let's pay more attention to deliverability and verification

In 2024 and beyond, email deliverability is going to become more ‘problematic’. And verification is going to be more important than ever. These two elements go hand in hand. And we recommend you have all your ducks in a row to make sure your emails get into the inboxes of your subscribers.

Email marketing platforms are tightening their belts around deliverability and engagement monitoring. They're doing this so we're not all building mammoth lists of people and bombarding them with emails whether they're reading them or not.

Kennedy did a little experiment recently. He had a look at the emails he receives in his inbox and was amazed at how many big brand names whose emails he hasn’t opened for ages are still emailing him. These marketers aren't taking their list hygiene and verification as seriously as they should!

The technical bits that are important for validation 

Now more than ever, you need to focus on validation. So make sure you set up your DNS SPF and DKIM records. If you’re not familiar with these, look for some simple tutorials on how to set them up. It’s a one-time job, and yes - it's boring. You can pay someone to do it for you if you want. But get it done because people need to know for sure that the person sending emails is who they say they are. And that’s why these measures are coming into force.

A few years ago, anyone could have opened an account with an email marketing platform and pretended they were an ex-president of the US. No one would have batted an eyelid! But we now live in a world where people are being scammed left right and centre. So these measures exist to protect us all. You’ll have noticed how many scams you receive via text message compared to email. That's because the world of text messaging is still unverified. 

You can't just ignore validation because you know you’re a good, legitimate person who isn’t scamming anyone. So do that piece of work! It's similar to what's happening on social media. You can now pay a monthly fee to receive a blue tick and show you're a verified account. More people are choosing to do this because they’re genuinely finding that others are cloning their profiles!

We need to focus on engagement with our list

If you’re a customer of ours, we give you all the resources when it comes to re-engagement campaigns and processes to make sure the people on your list are those who are paying attention to your emails. Don't end up with subscribers who haven’t looked at your stuff in years!

We might even start tightening up the window of time that we allow people before we consider them disengaged. We'll then put them through our re-engagement campaign, and if they don't engage we remove them from our list. Permanently.

If you’re a member of our programmes, as part of our monthly calls, we’re going to keep you up to date with the latest email marketing trends for 2024 and beyond. If things change in the email marketing world, we'll tell you!

For example, when we started a few years ago, we would measure engagement based on open rates. At the time, that worked because they were fairly accurate. But now we measure engagement based on clicks. As always, we develop and respond to what’s working.  

Put more emphasis on converting your subscribers!

The next thing to consider when it comes to email marketing trends for 2024 is the cost of ads. A lot of us are building our lists using paid advertising on various channels. And you’ll notice that the cost of advertising is the highest it’s ever been! This means that the cost of getting new subscribers is going to increase. And the one skill we all need to master is our ability to monetise the subscribers on our email list.

First of all, we need to build the skill of converting subscribers into paying customers for the first time. And then we also need to maximise how much we're able to earn from the subscribers on our list because if we’re paying more for each person we bring in, we have less time to make that money back. The marketers who are going to survive and win the ad game are those who manage to win the customer (not just the subscriber). The same goes for organic reach, as these costs are expected to increase as well.

Use AI for analysis and to inform your decisions for list building

We can't talk about email marketing trends for 2024 and not mention AI! If you work with media agencies or pay-per-click advertising, we believe they'll also change the way they work and focus more on the creative. This is because, with billions of dollars invested in Google AI, they'll always do a better job of figuring out what ads to place in front of whom, on what devices, what times, etc.

There are lots of different criteria that you need to get right – it’s a complicated cocktail. But AI is going to be able to do a better job than anyone else because they're collecting data from advertisers that are way bigger than any of us. And then they use that data to optimise the process.

The money in media buying is going to go to people who are good at figuring out creative artwork. And a lot of them are going to use AI to make it more engaging. It all comes down to humans with AI replacing humans without AI (rather than AI replacing humans).

The big opportunity here is in your ability to use AI to analyse which ads are likely to perform best. For example, you can use AI to look at 10 bits of creative, 10 headlines, and 10 bits of body copy and work out which combination will perform the best. It’s all going to be about AI informing the creative!

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Stand out by humanising your content

With more development in AI, we’re going to see a proliferation of content and profiles that are non-human. So humanising your email marketing is the way to go.

One of the greatest opportunities we have with content is to be human. It’s about creating things that AI cannot create, such as personal stories about what's happening in your life and how you feel about them. It’s about expressing your personal opinions - something AI cannot do (yet) because it's not in your head!

AI is a content factory that’s pumping out this bland "How-To" content that might have some personality and may sound like you. It's certainly going to get better over time at understanding your style, but it's never going to know what you experience daily. Not in 2024 anyway!

So when everyone on your email list is receiving so many AI-generated emails, which send people to AI-generated sales pages with AI-generated sales videos to AI-generated products, you have a huge opportunity to stand out by being human. By sharing things that aren't AI-generated. You can be different from all those content factories that create their emails, landing pages, sales videos, and even products at the push of a button.

Maybe there will come a day when even podcasts will be completely AI-generated. We had an idea a while ago to start another podcast that used a combination of text-to-speech to introduce different sections and then grab bits of content that we created elsewhere and put them together. We didn't do it. But just remember that something real is going to stand out among a lot of that type of content.

Come and find out more inside The Email Hero Blueprint

Email marketing has been around for a long time and will continue to be in 2024 and beyond because it's the highest return-on-investment marketing activity you can do in your business. The level of engagement you get through email marketing has not been equalled by anything else that anyone’s ever attempted. It enables long-term growth and sustainable scaling.

In 2024, email remains central to everything we’re doing. We believe we all need to double down on building smaller, more engaged audiences. Our job is to deepen the relationship with our subscribers using AI where possible but never at the risk of replacing or butchering those relationships. And this could easily happen if you remove the human from the messaging.

Focus on deliverability and remaining human, continue to tell stories and share personalised content, sell in every email, and increase the frequency of your emails. This is going to be the winning path through email marketing in 2024.

And if you’d like to be kept up to date with the email marketing trends for 2024 (and beyond) and what's working right now, as the email platforms develop a way to respond to this massive uptake in the volume of email and AI becomes even better quality, more realistic, and more human-looking and want to know how to use AI ethically, come and check out our flagship programme, The Email Hero Blueprint.

We take you through how to set up every single element of your email marketing (including the technical bits) to make it work for you so you can turn more subscribers into customers and master the central skill you're going to need in 2024 as ad prices continue to go up, and there's a proliferation of AI-generated bland content.

Check out all the details of why it works, how, and what's included to get the incredible results that our students get. 

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Subject line of the week

This week’s subject line is “Warning: this is HOT”. It sounds like there might be something in the email that’s considered hot, like a hot recommendation, for example. But the subject line comes from the story in the email that was based on picking up a plate that was too hot (after being warned that the plate was indeed very hot!)

Why does this work? The subject line is a bit cryptic, but not in a way that sounds clickbaity to the point that people feel deceived when they open the email. So check it out!

Useful Episode Resources

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EVERYTHING You Need To Know About AI For Email Marketing.

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Stop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability – With Brian Minick.

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint 

Not sick of us yet? If you're a course creator, membership site owner, coach, author, or expert and want to learn all about our ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days), The Email Hero Blueprint is for you. 

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent flow of sales without having to launch another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or 'better' subject lines. And you can apply everything we talk about in this show.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the hot email marketing trends for 2024) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Unknown 0:21

Hey, it's Rob and Kennedy.

Unknown 0:22

Unknown 0:31

Unknown 0:58

bought an electric heated clothes horse it's comedy hypnotist Robert temple,

Unknown 1:02

and he keeps some of his shoes in bags it's psychological mind reader Kennedy

Unknown 1:11

clothes horse around the world I don't know if they do. I thought that was quite a northern. Do you call it a clotheshorse era that drying I think unfold and drink the clothes over to to dry them. Is that what you call that? The Kennedy on the Instagram but

Unknown 1:30

they've been shaped like a horse yes I don't think a previous Doctor mine was more excited about buying electric car and I've done read it now it's a matter of fluids.

Unknown 1:36

So do you just why'd you to go for electrical

Unknown 1:44

until I get a tumble dryer. This is my next best effort. Oh, there's not much cheaper than that. No,

Unknown 1:48

no, no. Are you a premium

Unknown 1:50

kitchen space is at a premium.

Unknown 1:52

Yeah, yeah, we always say if your pet will close. The meeting me me me me. Me. Me.

Unknown 1:56

Me. Me Me. Janesville.

Unknown 1:59

Shake some dry. Oh, do it.

Unknown 2:03

So do you mean you've bought some posh shoes and those shoes came with bags and those are in the bags and then you've got some other like second class shoes at the back of the wardrobe. They don't get food included.

Unknown 2:13

Yeah, exactly. We've got the all inclusive shoes at the door. And at the very front end there'll be little bags. They get a little little single bag. They've got their own little sleeve at the end of the journey together but every now and again and just reassure them everything's okay. Yeah, yeah. So I mean basically I started by I was never I've never been into shoes. And then I don't know maybe like six you want to get your feet wet. On this note worse than wet socks. Love is like the worst feeling like I think that if you want it if someone was going to talk to me to get you know the deepest darkest secrets out there was about you know, how does that better you've got to love God but like all you need to do is like make us walk in a puddle in the socks because oh man is the worst. I had it. I had

Unknown 2:53

to nip it in the garden the grub Alfie the other day because he'd found a bit of chicken bone on the other side of the garden that a bird had dropped. So of course I'm running shoes on it. So normally it goes out as a week goes by going again not this occasion to go out with me wet socks on

Unknown 3:05

Unknown 4:43

Unknown 5:27

is happening all the time. Like we're not all if everyone's like, Oh, we don't ever want anybody to listen, the podcast unlawful. That's me and I feel terrible. And I wanted to tell you, I was looking for some I was just wanting to look at what other people are doing in the digital marketing world. So I went through all my little folders that I have in my Gmail account. This was just yesterday. Actually. And I was just going through them. Just see what people are doing. What's that person promoting right now? What's that person really focusing on? And I was amazed dumbfounded and how many people whose emails I have not opened I went back for more than a year because they're filtered and folded, right? That I'm still getting emails from Yeah, like really, these big big names names that have lists of you're definitely on the email list. You're probably just on their podcast, you're probably doing their stuff who are just not taking this list hygiene and verification stuff half as seriously as it should be. These are the promises what's gonna happen in the new year. Somebody's gonna even teach email marketing by the way as part of what they do. They're not obviously they've not fully in on it the way that we are obviously, we don't have anybody to know everything but there's lots of talk about other things that we don't have, of course, but this is when people are gonna start saying Oh, I'm getting I'm not getting as guest posts with somebody yesterday, saying I'm gonna focus on something else rather than this person was not a paid traffic. I'm gonna I'm gonna move away from ads and I'm gonna move into more organic stuff because the workup we're gonna hear people saying, Oh, I'm not getting as good results from my emails I used to be so I'm going to focus more on something else, whatever it's gonna be because of this and the truth is if you just get the verification the van making sure that you've validated everything. And the stuff that we've talked about with SPF records DKM and, and demark. Making sure if you don't know what those things are, we've talked about other episodes of this, you can definitely go and also look for Really Simple YouTube videos on how to set those things up. It's all one time set up. Just get it right it's half an hour of boring ass work or get somebody else to do it for you. We know you can just pay somebody come and do that for you quite inexpensively but very effectively, because this is all about. We want to know on the internet because you know that we think scammers and marketers break everything. We want to know that for sure. The person sending the email is the person who they say they are and that's what these are all. That's what all these measures are being put in place to do. Right? This is all to verify because I remember maybe just six years ago, I could open up a brand new keeper account just because it was like the wild west and the online space. And I could say that my email address to San Fran was you know Mr. bo@barackobama.com, like I can send me anybody and of course Gmail and keep and all of the other email platforms recipients and senders are now going for that we can't really have this because people are getting scammed left right and centre. I can't tell you how many in the SMS world you know how many SMS has I've had from delivery companies? Not really delivery companies to delivery companies, ackwards saying, Oh, your parcel needs to you know, pay an extra bit of shipping. Can you click here and pay it and all that sort of shenanigans because again, that that whole world of SMS is unverified and and and validated. So just tighten their belts on that stuff to protect people. It's not absolutely not to piss off and crush the dreams of people doing email marketing. That's not what this is in place for.

Unknown 8:30

But the important thing to realise about that is that you can't look at it and go oh, but I'm not scamming on the internet pretending to be a former president of the US. I'm just me and I am sending it to me, therefore I'm okay. The fact that all of this is in place means that you need to do it too. You need to verify everything about what you're doing. Don't assume that because you know we are robbing Kennedy and we're sending emails as Robert Kennedy that makes this correct. We've got to take care of this of this stuff and you know it's happening everywhere. If you think about social in the last couple of years, we've started to see it now were first formally tweet the artist formerly known as Twitter, and now Instagram and Facebook and that are generally are allowing you to pay to get one of those blue texts that used to be reserved to people they thought were important. You can just pay a monthly fee you get one of those to verify that your your profile is true. And lots of people have chosen to do that either because they want it to look like they've got a real blue tick or they're doing it because they are genuine generally finding genuinely finding that people ask, you know, cloning their profiles and doing dodgy tactics and scamming and that kind of thing. And so what we really need to do

Unknown 9:18

Unknown 9:57

of ours, then obviously we give you all of our resources and our stuff in terms of our reengagement campaigns, our processes for making sure that we're always paying attention to who's paying attention to us, so that you don't end up with subscribers who haven't looked at anything in a year suddenly receiving emails from you, all of that stuff. Super important and more important than ever before. Like we always have stress how important it is. But now it's going to be more important, and we're probably gonna have to start tightening up the windows of time that we allow people before we consider them disengaged, too, right.

So that's a really important point. I'm actually for everybody who's a member of our programmes, as part of your calls that you have with us every single month and our technical calls as well. We're going to keep you completely up to date as ever with everything on what the latest is from the top deliverability email marketing, etc. experts and leaders are are advising and stuff and what we're doing because you know what we said only a few years ago when we were when we first started our membership League. We were measuring engagement based on open rates because it was actually pretty accurate back then. And of course since then, we've we've moved on to not being the case and measuring it based on clicks but again, those windows of time what we should look at how automation is engaged in all those things and and how the email sending platforms your keeps an active campaign set up as well. Those horses are going to also develop and respond to what's at what's working and stuff. So that's gonna be a huge part of the year. The next thing I want to talk about though, is ads. Right? So a lot of us are building our email lists with by using ADS, paid advertising on various channels. And, and the you might be sending ads straight into a lead magnet or straight into a paid offer. And maybe maybe we're doing a mixture of those things. Of course, if you look at the trends, one thing you will notice as the cost of advertising never goes down really, right. There's been there was one blip during the pandemic a while ago now, where the cost of us suddenly popped down a little bit because there was a lot more eyeballs on socials. But you know, that's not so much happening. It's not a trend and of course, it's higher than it's ever been right now. So what does that mean if the cost of getting new subscribers paid or free ones is going to continue on that upward trend. The cool thing is all we have to do is focus on one and developing one skill and the skill we need to develop and really focus on mastering in 2024. And going forward beyond that is basically are able our ability to monetize the subscribers on our email list. First of all, we need to really build the skill in converting subscribers into paying customers for the first time. We really need to dial in and really go all in on that. And then we also need to max out we also need to focus on the skill of maximising how much we're able to earn from the subscribers who we have gotten our email lists, because the cost of ad going up means well, we're not we're paying more for each person we bring in so we then have less time to make the money back then we need to make more money back from those people. So as I've cost I'm gonna continue going up as they have since Day Zero. We're going to really the people who are going to win, actually the people are going to survive and when I win, that people are going to survive the ad game. All the people who are really warned not leaning into ADS, as we'll get onto later, actually in a second. But the people who are really able to, I mean, as Dan Kennedy has notoriously said forever. The person who can spend the most to acquire the subscriber to to acquire the customer wins, right? That's, that's the game. That's the aim of the game. So we want to just make sure that we can be that that person. The other thing is of course if you've got a team who are helping you with organic reach, if you've got a team who are helping you with organic traffic, then because of the cost of everything in the world going up and up and up, those costs are expected to increase as well. We're expecting the cost of organic to continue to increase so if you've got somebody running a YouTube channel, if you've got somebody doing your social media for your whatever it is, the cost of having that person do that work is going to continue going up the cost of the person to the graphic designs for that channel is also gonna go up so all of your costs are gonna continue going up and that's the reason the skill we if you have one skill, you have to master and 2024 that skill has to be your ability to convert a subscriber into a customer for the first time and your ability to to maximise how much people spend when they're on your email list. That's the skill to develop in 2024. So the next thing we'll talk about is is this list building thing and what's going to happen with building your email we don't have to do that literally on the show. But let's Billy's gonna be changing a little bit Rob. And again,

we want to follow on with this from from the previous point about, you know, ads. One of the things that the movement that a lot of people will choose to do when they get to the point of wanting to dig into ad buying is that they will employ the services of some kind of media buying agency so you know a pay per click advertising agency is nice to be called you know, somebody who does media buying right so who will get your, your ads up on the metro, various different properties on YouTube and Google that kind of thing. And the interesting shift that I think we're going to see with those people is that those people are going to kind of go out of business right if your job is just buying advertising and trying to figure all that stuff out and and do all the clever bits with audience placements and and all that stuff. I think a lot of that stuff's gonna be very different. I think the way those businesses will have to go in order to survive is to go in the direction of becoming all about the creative, because basically, what will happen is that the meta AI and the Google AI where they're investing 10s of billions of dollars in improving it is going to do a way better job of figuring out what ads to place were in front of who on what devices or what times on what the schedule with what bidding, you know, all these different, you know, hundreds of points that you have to get right in order to get this complicated cocktail that is media buying Correct. AI is going to just be able to do that better than anyone else. And because it's Google's AI when it comes to Google and YouTube ads and it's matters AI when it comes to Facebook and Instagram ads. It's not like you're asking chat GPT or could you take a finger in the eye a guess as to what the best thing is going to be like it's literally Google's collecting data all the time from way bigger advertisers than any of us all the time. And then using that in order to optimise this process. What that means is that the money in, in this building in media buying is going to go to people who are creatives who are good at figuring out the creative artwork, your videos or whatever. And again, a lot of them we're going to use AI in order to make that even more creative to make that more engaging, right. And so it comes down to not AI replacing humans but humans with AI replacing humans without AI.

Yeah, which is the thing we've been saying for a while Oh, isn't it like the people who are using it? I think that the big opportunity here in list building is definitely in your ability to use AI for the analysis. Right? I think it's going to be using AI to to analyse which ones are likely to perform best and then using AI to analyse more. For example, just look at the last time I was in meta rad so a little while ago, so this might be coming out today, right? But apologies, for example, that AI allows you to say put in 10 bits of creative 10 headlines and 10 bits of body copy or 10 bits of the content copy and it like figures out which combination of which headline with which image with which bit of content copy performs the best. So it's not the kind of thing or not understanding the nuance of when we use these words or this lead or this angle or this emotion and using AI to figure out and look at the patterns there. That's where it's going to be it's all about for me AI informing the creative, that and talking to speaking of AI and going in specifically I think one of the greatest opportunities we all have with people who write emails communicate to our list, might even write content, great content elsewhere, blog posts, content, short form, long form, long form, video, all that sort of stuff is there's a huge opportunity for us to all be human. And say things create things write things like aI cannot write, for example, personal stories about what's really happening in your life and how you feel about those things. Your personal opinions, because AI doesn't know that it's in your head you're you're making it up right you're you're making decisions and to share that stuff is going to be more valuable than ever because there is basically AI is creating this content factory, which is pushing out and pumping out all of this bland, probably how to content is what I'm seeing a lot so he'll be probably a lot more that there's going to be you know there's going to be a lot of this AI content which has, it might have personality and it will certainly be able to sound more like you. And while that's true, we've identified ways and and clever little tricks that we've got in our secret sauce of of how you can use AI in certain ways to sound like you and that's gonna become better. It's gonna be able to understand you better. It's never gonna be able to read your mind for exactly. I mean, maybe at one point we'll be able to but I don't think in 2024 it's going to read your mind as to this is what you've just experienced. This is a story about what or something happened two years ago. This is what's happening this week. This is how I feel about it and that sort of stuff. So there's a huge opportunity for you to stand out when everybody on your email list is going to be receiving so many AI generated emails, which send people to AI generated sales pages with AI generated sales videos to AI generated products, where you can stand out and go this is definitely not that and it stands out and it's completely different. And you have to provably do that by sharing stuff that could not be generated in that way. And that's a huge opportunity as these content factories and these business pieces of software these these this lifetime sasses continue to show their heads on push a button Create a business where it creates the emails, the landing page or the sales videos. Add the product without you haven't even show up. It's real human. It's got to stand out in that. Yeah,

I want to generate customers because that sounds easy. Yeah, until we get to that.

I mean, there's a point at which you might go oh, the lads really they're recording this podcast on the bloody hope so because we enjoy it. You know, we're really you know, but really well, you know, but there will be points where people will definitely be points when AI is created upon Yeah, we even had an idea to remember about a year and a half ago, we had an idea for a podcast, a separate podcast to this, which didn't even involve us showing up for it. Yeah, and it used a combination of text to speech to introduce different sections and then grabbing bits of content that we were creating elsewhere to create a podcast so that's possible, but something that's real, it's gonna stand out among a lot of

Yeah, for sure. And I think the summary of all of this is that you know, emails been there for a long time and it is and remains and always has been the highest return on investment marketing activity. I don't know how I don't know why it just is right. It's just one of those things. It always will be the level of engagement you get from your inbox has not yet been equaled by anything else that anyone's attempted like SMS or, you know, messenger chat or anything like that for long term growth and sustainable scale, sale, gender generation. And so it's email remains central to everything we're doing. And the trick is that we need to double down on building effectively what I'm gonna think of as smaller, more engaged audiences rather than larger audiences where you just have scattergun messaging them and then deepening relationships using AI where you can but not in the not in not at risk of replacing those relationships or, or, or butchering those relationships which can easily happen the minute you start to remove the human from the from the messaging, and and that's and that's it, right so keep doubling down on what you're on. What we what we say about deliverability and, you know, remaining human, continue to tell stories, continue to share personalised content through email, continue to sell, continue to send more emails, think all of that's going to be more important. And then that's going to be the winning path through email in 2024. And

if you'd like to be kept up to date with exactly what's working right now, as the email platforms develop a mail developed to respond to this massive uptick in volume of email that's absolutely bound to happen as as all this becomes even more even better quality, even more realistic, more human looking. Then and also to know what you can be doing with AI in a really ethical and really brilliant sense. Definitely come and check out our programme, our flagship programme, which is called the email hero blueprint. Inside of that we take you through how to set up every single element of your email marketing to make it really work for you really turn more subscribers into customers, literally to master that central skill. That you're going to need in 2024. As ad prices continue to go up, and there's a proliferation of AI generated bland content, you can check out all the details of why it works, how it works, and what's included to get these incredible results that our students get and we get from our email system by going to email hero blueprint.com email hero blueprint.com where you can watch a full video of all the details and also read it out there as well. So email hero blueprint.com is the place to check that out. And at this point the episode we're going to head into this week's subject line of the week the subject line of the week right Rob

I forgot this one is warning cool on this is hot and then a couple of hours which it sounds like there might be something in the email that's considered hot, you know, like a hot recommendation on something like that. It's actually a bit of a story about picking up a plate that was too hot after being warned that the plate was very hot. But yeah, so it's sort of again, we want to again, always ride that road of being sort of a little bit click Beatty, but not so much that people feel deceived when they open the email. So WARNING This is

hot. As this week's subject line of the week subject line of the week. We really enjoyed putting this episode together actually, because figuring out like what's going to be important and what we all need to be aware of is something we'd be obviously preparing for in our strategy days here in the military heroes, and of course other stuff as well. So hopefully you found it really useful. If you have let us know. Tag us at Rob and Kennedy on Instagram. If you haven't already drop us a review thing on Apple podcasts or wherever it is that you're listening to this podcast. We really appreciate it. It helps us help more people genuinely so we appreciate all of your reviews that you'd be leaving. It really really means a lot. We're back next week to talk about most often email marketing have a lock about keep you updated, share more inspiration ideas for gonna be my marketing, so make sure you hit subscribe on your podcast player so you don't miss it. And we will see you next week.