Podcasting should be made better, not just easier!
Evo Terra:That's the motto I started this show with.
Evo Terra:And I still stand by it!
Evo Terra:But a lot has happened in the last five years.
Evo Terra:What if making it easier to podcast also made it better?
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:I happen to love podcast tech and there's a better-than-average chance
Evo Terra:that you, as a listener to this podcast, also kind of dig podcast tech.
Evo Terra:Now, if that does describe you, uh, then you also know that we're in the minority.
Evo Terra:Most podcasters - and I know I'm casting a very wide net what with
Evo Terra:millions of podcasts available - most podcasters do not love podcasting tech.
Evo Terra:In fact, I think a large number of them fear or avoid podcasting technology.
Evo Terra:And if that is true, imagine how many people don't even entertain the idea
Evo Terra:of having their own podcast because of similar fears, people potentially with
Evo Terra:stories worthy of telling and being heard.
Evo Terra:Now, maybe you're the person to say, "Hey, fine, we've got
Evo Terra:too many podcasts as it is."
Evo Terra:Actually, I'd be surprised if you said that because that is horse shit.
Evo Terra:We have plenty of room for more podcasts.
Evo Terra:Don't let anyone tell you differently.
Evo Terra:In fact, one thing that has me terribly excited for the future of podcasting
Evo Terra:is how the entire process of making a podcast has, for many, changed
Evo Terra:drastically in the last 20 years or so.
Evo Terra:I'm talking singularity-level changes.
Evo Terra:A new breed of technology from lots of providers that really looks a little alien
Evo Terra:to people like you and me, perhaps, but is still a game changer on so many levels.
Evo Terra:Alitu, a service from The Podcast Host, is one of those services that's
Evo Terra:reimagining how podcasts are made.
Evo Terra:They're the branded sponsor of today's episode and I sat down
Evo Terra:with Colin Gray and asked him how Alitu makes podcasting better.
Colin Gray:With Alitu, really, the goal is just to make it so easy to
Colin Gray:make a podcast, to create a podcast, everything from recording to editing,
Colin Gray:to publishing that you can forget about the tech, really, behind it all and
Colin Gray:concentrate just on your voice, on getting your message out there into the world.
Colin Gray:That's the goal to make the tech just disappear so that you can
Colin Gray:concentrate on your message.
Evo Terra:You know, there have been a lot of tools that have aimed to make
Evo Terra:podcasting easier and in fact have made podcasting easier, but in, in
Evo Terra:some cases it doesn't make it better.
Evo Terra:Easier and better, there's not a, there's not a parallel
Evo Terra:line that they follow along.
Evo Terra:Do you honestly think that having the tech disappear helps make podcasting better?
Colin Gray:I do, because I think that so many of the podcasters we work with,
Colin Gray:actually, they just end up worrying so much about their microphone, their
Colin Gray:editing, their platforms they're posting on, that they don't spend the time to
Colin Gray:actually get better at presenting, to get better at the way they speak, to get
Colin Gray:better at engaging with their audience, to get better at designing your content.
Colin Gray:I think that was one of the great things about podcasting in the early
Colin Gray:days is that you can do anything, that all the controls are gone.
Colin Gray:You know, it's not radio, you can do what you like and that's amazing.
Colin Gray:But with that comes downsides and that people think that
Colin Gray:podcasting is all about wingin' it.
Colin Gray:There's no plan required.
Colin Gray:You just get on a mic and you chat away with your friends, but
Colin Gray:actually concentrating on how you design your content, thinking about
Colin Gray:really what your listener wants and how they can best consume that.
Colin Gray:I think that makes a huge difference.
Colin Gray:So yeah, I think that having more time to spend on that does make podcasting better.
Evo Terra:I agree with you that we get caught up in the tech and we are
Evo Terra:using our brains to make decisions that are better done by bits.
Evo Terra:We are a creative species and we're good at planning and
Evo Terra:strategy and all that stuff.
Evo Terra:So let's get into the how for just a moment.
Evo Terra:How, how, how does that work?
Colin Gray:We started out with editing.
Colin Gray:That was what Alitu was built around.
Colin Gray:It was our, our content site, The Podcast Host, like we had hundreds
Colin Gray:of thousands of readers visiting that every, um, every month.
Colin Gray:And the biggest question we got from those people was always, "Oh, please,
Colin Gray:how can I make editing easier?"
Colin Gray:"I hate editing."
Colin Gray:It's just...
Evo Terra:Mm-hmm.
Colin Gray:People just don't enjoy it.
Colin Gray:Um, not everyone.
Colin Gray:By all means you get some people in there that are really into their
Colin Gray:editing, but the majority, they want to spend less time on that.
Colin Gray:And people are using tools like Audacity and Audition and, and
Colin Gray:all sorts of different things that are designed for audio engineers.
Colin Gray:There's too many tools in there that we don't need as podcasters.
Colin Gray:So that was the first goal was really to strip out all of those things
Colin Gray:that we don't need as podcasters and create an editing platform
Colin Gray:that's specific to podcasters.
Colin Gray:So, first we cut it all back to make it simple as possible.
Colin Gray:Just the stuff we need.
Colin Gray:That was the goal.
Colin Gray:And, and it seems to have worked out.
Colin Gray:We got really good response to that first version.
Evo Terra:And I had seen an very early version of that.
Evo Terra:Well, I don't know how very early it was.
Colin Gray:Yeah.
Evo Terra:It was, it was four years ago when I was looking at Alitu.
Evo Terra:Uh, I'm assuming some things have changed a whole lot.
Evo Terra:Um.
Colin Gray:Yes.
Evo Terra:And there are other automated systems out there which aim to make the
Evo Terra:editing process easier, or just skip it all together, which you should not do.
Evo Terra:Uh, but that's me editorializing now.
Evo Terra:So tell me how, what you're doing now with Alitu is, is better
Evo Terra:than other tools that exist.
Colin Gray:We automate as much as we can.
Colin Gray:So we automate the audio cleanup, for example.
Colin Gray:That's a real audio engineering job that's, actually's pretty well solved.
Colin Gray:There's tools out there like, like Dolby.
Colin Gray:So we work with Dolby audio, for example, to do the audio cleanup.
Colin Gray:They know audio back to front and they can clean up the noise, they
Colin Gray:can level out, do de-essing and de-plosives all that kind of stuff.
Colin Gray:And so that is just something you shouldn't really have to worry about.
Colin Gray:So that's done automatically.
Colin Gray:Then we automated things like adding in your theme music.
Colin Gray:So your theme music automatically appears at the start and the end of the show.
Colin Gray:You've got fades that overlap the music with a voice.
Colin Gray:Um, so again, another little job that you do every single time, exactly
Colin Gray:the same, that's now automated.
Colin Gray:And then beyond that, it was really just trying to help with
Colin Gray:the parts that can't be automated.
Colin Gray:So the editing, for example, we can't quite automate the whole
Colin Gray:editing, but we can automate bits of it and we can make it much easier.
Colin Gray:Like with that editing interface, that's just for podcasters.
Colin Gray:And from that point, we actually just started adding in the other tools.
Colin Gray:So we've got call recording on the front and then hosting on the back.
Colin Gray:And I think the reason it's better in that sense is because people save so much time
Colin Gray:not having to go from one tool to another.
Colin Gray:They can just record in one place.
Colin Gray:It's cleaned up straight from there into the episode builder.
Colin Gray:They can pop in their adverts, their intros, all that kinda stuff.
Colin Gray:Build that episode up and then just send it straight to the hosting.
Colin Gray:And that, that's the goal just to make it so that you don't have
Colin Gray:to worry about all the different places, all the different links.
Colin Gray:It's just one place where you can do the whole thing.
Colin Gray:And with that comes so much opportunity for increasing
Colin Gray:the quality, as well, I think.
Colin Gray:Like we can take stuff straight from the recording and put it right into
Colin Gray:audio clean up so that it's just brought straight from there into the
Colin Gray:editing and, and, you know, there's so many efficiencies in terms of time.
Colin Gray:There's no downloading.
Colin Gray:There's no converting of files.
Colin Gray:There's no exporting.
Colin Gray:And that, that's what gets people, hopefully, more time to
Colin Gray:concentrate on the content itself.
Evo Terra:For people who know what the hell they're doing, who
Evo Terra:are masters at crazy things like Pro Tools or even something like
Evo Terra:Reaper, or in my case, Hindenberg-
Colin Gray:Sure, yeah.
Evo Terra:Should I switch to Alitu or are the advances not created for me?
Colin Gray:It depends on your goal.
Colin Gray:I, I know people who use Alitu to create, um, one show, but then they
Colin Gray:use something like Audition or Audacity to, to create another show because
Colin Gray:they want to have real kind of multi track, like quite complex audio in one
Colin Gray:of their shows and they want that full audio engineering experience for that.
Colin Gray:But then they have another show that they just like chatting with their friends
Colin Gray:or chatting about hobby or, or just making something for a, for a company
Colin Gray:that they're doing marketing with.
Colin Gray:And they just want it to be quick and easy and get out there.
Colin Gray:So we do have people who know fine how to do proper or do engineering using
Colin Gray:Alitu just because it's, it's easy.
Colin Gray:And I suppose, I dunno whether this is, I'm biased, obviously, so I dunno whether
Colin Gray:this is a justification, but I use it.
Colin Gray:I use it for all of our shows and, and I've been a, you know, a professional
Colin Gray:audio engineer for, for years in my past.
Colin Gray:But I still use it because actually I just want to concentrate on talking these days.
Colin Gray:I, I don't want to worry about the clean out, the editing, all that kinda stuff.
Colin Gray:So yeah, I think there is a place for it, but certainly there are people
Colin Gray:that it's not for too, so yeah.
Colin Gray:Depends on your goal, I'd say.
Evo Terra:So is everything the way that you want it?
Evo Terra:Are there new, cool things on the horizon?
Colin Gray:Yeah.
Colin Gray:Like loads of new stuff.
Colin Gray:Yeah, we've just added in a couple of things.
Colin Gray:Like, um, so transcripts for example, was a little, uh, feature we added,
Colin Gray:but actually had a really big effect.
Colin Gray:People were really happy to have that in there as a, an accessibility tool
Colin Gray:as, as well as a way of making new show notes, but we're wanting to integrate
Colin Gray:them right into the editing as well.
Colin Gray:Everyone's seen, you know, text-based editing in the past and we want to
Colin Gray:build on that approach to add that in.
Colin Gray:And I think we're in a unique position where we've got a really good visual
Colin Gray:waveform editor that's really simple, but adding in text-based editing to
Colin Gray:that actually gives you real control over, you know, the exact words you
Colin Gray:cut out, the exact spaces you cut out, really quickly navigating through and
Colin Gray:highlighting spots you want to edit, but actually having the control then to really
Colin Gray:finely adjust exactly what is edited, the edges of those edits and previewing
Colin Gray:them really simply and stuff like that.
Colin Gray:So I think we can take what's been done and make them much better
Colin Gray:as well, actually, in future.
Evo Terra:If you can make it easier for someone to edit, who's not as
Evo Terra:comfortable using complex DAWs, as you mentioned previously, and if they're
Evo Terra:encouraged because it's not an arduous task, yeah, I do think that would
Evo Terra:actually make, make podcasting better.
Colin Gray:There's people I know, um, that wouldn't have done it otherwise.
Colin Gray:Like literally would not have, would not have tried to conquer
Colin Gray:the tech, like people who are really kind of phobic to that.
Colin Gray:Or people who are willing to give it a shot, but, um, I've seen give up
Colin Gray:because it was too time consuming.
Colin Gray:There was too many different steps.
Colin Gray:There was too much confusion every single week, but then we showed
Colin Gray:them Alitu, we got them in there.
Colin Gray:Um, they start playing around with it and it became so easy that they
Colin Gray:actually managed to start their podcast up again, put it out week
Colin Gray:by week and become consistent and, and grow an audience after all.
Evo Terra:And that is a positive movement.
Evo Terra:We can keep people podcasting, keep the content growing, I
Evo Terra:think that's a really good thing.
Colin Gray:Yeah.
Evo Terra:Big, thanks to Colin, Alitu, and The Podcast Host for being
Evo Terra:today's branded benefit sponsor.
Evo Terra:And for reminding us, yes, even those of us who know what the hell we are doing,
Evo Terra:that even we are probably spending time and energy doing things that would be
Evo Terra:better left to software in systems, systems and software that, frankly, could
Evo Terra:probably do a better job than we can.
Evo Terra:At least sometimes.
Evo Terra:So check out Alitu, A-L-I-T-U.com, to see what processes you could be leaving
Evo Terra:to a robot, freeing up your creative human brain to do more important things.
Evo Terra:And let me know what you think.
Evo Terra:With that, I shall be back next week with yet another Podcast Pontifications.
Evo Terra:Cheers!
Sheila Dee:Podcast Pontifications is written and narrated by Evo Terra.
Sheila Dee:He's on a mission to make podcasting better.
Sheila Dee:Links to everything mentioned in today's episode are in the notes
Sheila Dee:section of your podcast listening app.
Sheila Dee:A written-to-be-read article based on today's episode is available at
Sheila Dee:podcastpontifications.com where you'll also find a video version and a corrected
Sheila Dee:transcript, both created by Allie Press.
Sheila Dee:Podcast Pontifications is a production of Simpler Media.