Are you addicted to content marketing?
There’s a fallacy among entrepreneurs that if you just put out more content, people are going to come and buy from you.
But messaging matters. And inundating potential clients with information is not the way to convert.
So, how do visionary entrepreneurs craft a brand message that turns prospects into customers? How do we decide where to deploy that message to reach our ideal clients?
Kate DiLeo is the Brand Architect behind The Brand Trifecta, the top branding SaaS product that helps organizations craft brands that bring more prospects to the table and more customers who buy.
Kate is also the bestselling author of Muting the Megaphone, a book that teaches visionary entrepreneurs how to eliminate ineffective storytelling and engage in brand conversations that convert.
On this episode of Leading Visionaries, Kate joins Anjel to discuss the three components of her Brand Trifecta Program—tagline, value proposition and differentiators.
Kate challenges us to focus on customers at the highest point of readiness and resonance and describes how a brand conversation differs from storytelling.
Listen in for insight on finding the right rooms to share your content and learn how Kate can guide you in writing a brand message that delivers more revenue.
What You Will Learn
How Kate’s background in linguistic anthropology led to a career in marketing
Kate’s role as a leader in her family and how she refined those skills in the corporate space
How the end of Kate’s marriage inspired her transition to entrepreneurship
Kate’s guiding principles of faith, laughter, resilience, gratitude and generosity
Why you must understand gratitude for what you have to be generous with what you’re given
The 3 components of Kate’s Brand Trifecta—tagline, value prop and differentiators
Why Kate suggests we stop telling stories and start having brand conversations
Who Kate serves through one-on-one consulting and her Brand Trifecta Program
Why entrepreneurs should focus on customers at the highest point of readiness and resonance
How to decide where to deploy your brand messaging (online and in person)
Connect with Kate DiLeo
Kate’s Website
Connect with Anjel B. Hartwell
Leading Visionaries Podcast
Join The Leading Visionaries Community
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Resources
Muting the Megaphone: Stop Telling Stories and Start Having Conversations by Kate DiLeo
Kate’s Brand Trifecta Program
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell
