In this revealing episode, Lauren Brollier Newton, host of The Abundant Coach, addresses the most common mistakes coaches make when marketing their services. She explores the importance of focusing on the result rather than the process, choosing the right marketing path, and mastering the art of storytelling to create connections. Lauren also discusses how to effectively work with independent contractors and avoid giving up on proven marketing methods too early.

Packed with real-world insights and relatable examples, this episode is a must-listen for any coach who wants to refine their marketing approach, boost client attraction, and avoid costly pitfalls. Join Lauren as she shares the top missteps and practical solutions for a more impactful, aligned marketing strategy.

Practical Marketing Takeaways for Coaches

Throughout the episode, Lauren provides practical, easy-to-implement strategies for coaches to avoid these marketing mistakes. She encourages listeners to focus on client results, master a single marketing channel, clearly communicate their vision, be persistent with proven methods, and embrace storytelling in their marketing efforts.

Kay Takeaways

1. Sell the Result, Not the Process: Clients are interested in the transformation they’ll experience, not the intricate steps or methods of coaching. Focus on the benefits and outcomes they’ll gain, rather than explaining your process in detail.
2. Pick a Single Marketing Pathway to Master: Trying to juggle multiple channels without focus often leads to diluted efforts. Choose either an online marketing approach (like social media or email funnels) or an in-person strategy (like local networking or events) and work to master it before expanding.
3. Own Your Vision When Working with Contractors: Don’t expect independent contractors or team members to inherently understand your vision or run the business for you. Communicate your goals clearly and learn enough about the processes they’re handling so you can provide direction and oversight.
4. Stay Consistent with Proven Marketing Methods: Don’t give up too soon on strategies that have worked for others in the coaching industry. One or two failed attempts don’t mean a strategy won’t work—refine, test, and persist to see results.
5. Use Storytelling to Connect with Clients: Stories resonate more deeply with potential clients than facts or theories alone. Share personal stories, client transformations, and relatable scenarios to create connection and demonstrate the impact of your work.

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Take our Meant to be a Life Coach Quiz! Discover your distinctive coaching skills, gifts, and talents, and learn the common pitfalls to avoid for a successful career in coaching. Find your path to coaching success faster—take the quiz now!

00;00;03;23 - 00;00;32;11

Lauren Brollier Newton

Welcome to the abundant coach. I'm your host, Lauren Berlin. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you'll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

00;00;32;13 - 00;00;50;23

Lauren Brollier Newton

Welcome back to the abundant coach Lauren Berlin Newton here. Thank you for listening. I'm so happy to be with you today because today we're going to talk about the top five coach marketing mistakes and what to do instead. So as always, I'm going to start with a quote. I think this is the perfect one for today. This quote is from Philip Cutler.

00;00;50;23 - 00;01;10;22

Lauren Brollier Newton

It says marketing is the process of getting people to think about your product, want your product, and buy your product. Think about your product. Want your product and buy your product. So in that process sounds simple. But in that process I think we do over complicated as coaches up until now, like I've seen lots of coaches make it real, real complicated.

00;01;10;22 - 00;01;35;25

Lauren Brollier Newton

And that's part of the way that nobody ends up buying our product or service. And so I'm going to give you the top five mistakes and how to avoid them and what to do to fix it. And all that great stuff is going to be very practical. So let's just dive right in here. The first mistake, the first marketing mistake that coaches make is selling the process or the method or your jargon.

00;01;35;28 - 00;01;52;00

Lauren Brollier Newton

You know, just to put it bluntly, rather than selling the result that the person is going to get. This is like kind of like marketing 101. So many coaches get caught up in, well, I'm going to take you through this process and we're going to overcome limiting beliefs, and we're going to do this and we're going to do that.

00;01;52;02 - 00;02;19;11

Lauren Brollier Newton

And actually, nobody wants your program and nobody wants to overcome limiting beliefs even they want. What will I get if I overcome limiting beliefs. What's the result. What's the result I can expect when I do this process, not the process. So the great analogy here is that if you're flying from, let's say, San Francisco to New York City, yes, you're going to buy a plane ticket because, you know, it's going to what's going to get you to your destination.

00;02;19;11 - 00;02;40;03

Lauren Brollier Newton

And you might even make some choices about, Will I resonate more with Delta Airlines than I do southwest or vice versa or whatever? But ultimately, you're not buying the plane. You're not super excited about the plane itself. You want to get to New York City. And so you're buying. The result of this is this plane is going to take me to this destination.

00;02;40;06 - 00;03;02;13

Lauren Brollier Newton

So even if you're coaching program is the plane. No, nobody cares that much about the plane. They care about what is going to be the result. Here's another analogy. Let's say you hire an electrician to come and fix some wiring in your house. You actually don't care what kind of pliers they're using or what kind of electric stuff you don't really care about all the intricacies of what they're doing.

00;03;02;17 - 00;03;25;09

Lauren Brollier Newton

You actually just care that your family is going to be safe and you have light and all the electricity works. So people are not buying the process says they're buying the result. And so when you sell the service itself, instead of the transformation that your clients are going to receive, that's where you have challenges with your marketing. They're not really interested in the process.

00;03;25;09 - 00;03;52;12

Lauren Brollier Newton

Like here's another great way to think of it. What are the exact words or thoughts a client would be saying to themselves? A potential client when they wake up in the middle of the night worrying, or when they're telling their best girlfriend about it. That's how we want to talk about the result, not our services. So, for example, I don't think anybody's waking up in the middle of the night saying, wow, I really need to overcome limiting beliefs, and I really need to shift my paradigm.

00;03;52;12 - 00;04;13;27

Lauren Brollier Newton

And I really need to. That's not what they're thinking. That's not what they're thinking when they wake up in the middle of the night. Unless, I mean, yes, if they've been in personal development forever or something like that. But that's not you're the client that you're really looking for. When that person wakes up in the middle of the night, whatever words they would be saying to themselves is how you're describing the problem and how you're describing the solution.

00;04;13;29 - 00;04;36;22

Lauren Brollier Newton

So you're not saying, we're going to do 12 weeks and it's going to be online, and we're going to meet on zoom, and it's this and it's this process and it's overcoming limiting beliefs. And blah, blah, blah. You're not saying that. It's not that you're not going to share that with them. You can share logistics about your program, but not until you've told them the type of result they can expect and the transformation that's what they're looking for.

00;04;36;24 - 00;04;57;19

Lauren Brollier Newton

So that's mistake number one is getting too involved in talking about the process, the logistics. Then really the result that they're going to have. And I'll just tell you this, just as that's marketing in your marketing, you want to say that. But even when you get to like a sales call with someone, when you get to a sales call or you're making the sale, you're selling from the stage or you're selling an email, it's really the same thing.

00;04;57;19 - 00;05;15;29

Lauren Brollier Newton

Forget all the process driven stuff in the logistics. Tell them what they can expect. Now, I know as a life coach, even as a business coach, we can't promise that the client is going to do what we say, but we can promise that if they do, they can expect a certain result. And so that's what we want to be talking about.

00;05;16;02 - 00;05;44;04

Lauren Brollier Newton

Marketing mistake number two. I would say number two is not choosing a pathway, not choosing a coaching pathway. And here's what I mean by that. Many coaches just think they're doing online marketing. They're like I'm going to build my business online. But really they don't have the tech skills or the know how to build their business online. So they just start trying everything, building funnels, posting on social media don't really know what they're doing to no result.

00;05;44;07 - 00;06;06;26

Lauren Brollier Newton

At the same time, they're going to the Toastmasters meeting, in the BNI meeting and the networking and the this and nothing's working. And it's because you just haven't picked a lane and mastered that lane. So you're sending emails and you're doing social media and you're trying to build a funnel and you're posting on Twitter and you're posting on YouTube and you're, you know, all this stuff while simultaneously going to the Chamber of Commerce, and this is that, and nothing's working.

00;06;06;28 - 00;06;31;29

Lauren Brollier Newton

My opinion. And I would like most of the marketing specialists and the big business builders that I've had on this show and ask the question to agree. If you try to do everything, you're really doing nothing. Well, pick a pathway. Do you want to be an online marketer or do you want to be a community coach? Meaning do you want to be building online funnels and technology and email lists that support people enrolling online?

00;06;32;01 - 00;06;48;16

Lauren Brollier Newton

Or do you want to be known as the coach for your local community, where you can get out more in person and network with people and talk to people and do speaking engagements. Roll up your sleeves and pound the pavement. Because if you're trying to do both of those, don't get me wrong, there's going to be things you do on both pathways.

00;06;48;18 - 00;07;11;19

Lauren Brollier Newton

But my suggestion is pick one of those pathways and do it really well. If you're doing in-person marketing mode mainly like you're getting out in your local community, you will still have an email list. You'll still likely see your clients on zoom. You will still likely, you know, get some Google reviews and things that are online, but you're not trying to do the in-person and build some fancy funnels and be an online marketer at the same time.

00;07;11;22 - 00;07;36;19

Lauren Brollier Newton

Not that you'll never do that, but in the beginning, pick one, or you're going to choose the online marketing front and you're going to go pedal to the metal on all things online marketing. That will make you a really great online marketer. I would even say that about the different social media platforms. Now, if you're already making social media clips for Instagram, could you just post them on every platform?

00;07;36;19 - 00;07;54;29

Lauren Brollier Newton

Sure. But pick one platform to master post on the others if you want, but pick one that you know the ins and outs of that you really master. That's your home. So pick a pathway. I would highly recommend that a mistake is spreading yourself too thin, not really mastering anything, and then wondering why you don't have a result.

00;07;55;02 - 00;08;23;15

Lauren Brollier Newton

Number three this one I really feel passionate about and this is not. You might not be even at this level yet, but it's good to know ahead of time, expecting independent contractors, people that you might hire to help you or, employees to know the intricacies of your business as best as you do. This is a giant mistake a lot of coaches feel like, well, I'm not good at social media, so I'm just going to hire someone for social media.

00;08;23;15 - 00;08;54;17

Lauren Brollier Newton

I'm not good at marketing, so I'm just going to hire someone for marketing. And eventually, will you do that? Yes, you will, but you can't expect any marketer or social media person or advertising agency to know your business like you do. So you have to lead with the vision guide with the vision, and audit what they're doing. Don't expect them to tell you what to do in terms of the intricacies of marketing and the back end and the technology, can you expect them to give you guidance?

00;08;54;17 - 00;09;17;00

Lauren Brollier Newton

Of course, absolutely. But your responsibility as the CEO of your business is to hold the vision and to make sure that the vision that you have and the expertise you have and the skills that you have are being portrayed through that marketing and your social media. I once got great advice from the co-founder of the Brave Thinking Institute Coach Certification Division, Matt Boggs.

00;09;17;02 - 00;09;44;17

Lauren Brollier Newton

He said to me, know enough so that when you hire independent contractors and employees, know enough so that when when you don't think that they're performing to the level or they are, you can give guidance and praise. So, for example, if you're going to hire someone to do Facebook ads, you might want to ask them, have you ever done Facebook ads for any sort of a coaching service related business before?

00;09;44;19 - 00;10;00;09

Lauren Brollier Newton

Because if they haven't, they're going to have a really hard time knowing how to do that and you're going to have a really hard time knowing how to guide them because you're not a Facebook expert. So you want to know that they know enough and you know enough that you can guide them with your vision and they can guide you with the intricacies on the back end.

00;10;00;11 - 00;10;25;18

Lauren Brollier Newton

So important. So like when I was, running my coaching business and to this day, I mean, I am I am the chief program officer of the Coach Certification division. I am the director of this division. We have a marketing team. I don't know every ins and outs of running Facebook ads, but I know enough of a vision and enough about online marketing that I can guide the team and know what questions to ask the team.

00;10;25;18 - 00;10;43;15

Lauren Brollier Newton

I'm not perfect on it. The other day I was talking to, one of the gals in our marketing department and I said, oh, you can go live on Instagram now. I never went live on Instagram. I think it started when I was starting, but I always did stories and post. But I never went live on Instagram. Only you could go live on Facebook when I started my coaching business.

00;10;43;18 - 00;11;02;00

Lauren Brollier Newton

So it's like, I didn't know you could go live on Instagram. I had no idea about that intricacy. However, when I'm asking her questions about our social media and she's asking questions back to me, I at least feel like I know enough about the questions to ask, and I have enough of a vision of what I would like to see that we can have a conversation about it.

00;11;02;03 - 00;11;19;29

Lauren Brollier Newton

What it comes down to is don't expect someone to do everything for you. They're not going to they're it's not the independent contractor or the employees responsibility to give you a vision. You, as the business owner, need to have the vision for what you want, and you need to know enough about the game to be able to offer guidance.

00;11;20;01 - 00;11;48;21

Lauren Brollier Newton

Another example is like, let's say you're going to hire a marketing person to create a funnel for you. What do you want in that funnel? What do you want the client to do? Don't expect the marketing agency to tell you. You tell them. Here's what I would like the client to do. I'd like them to click an ad to download something for free, so I could follow up with them in an email and then solicit, you know, to solicit business.

00;11;48;23 - 00;12;09;03

Lauren Brollier Newton

At least know that. And if you don't know that, take some free courses, watch some YouTube videos, learn some things before you spend a lot of money trying to get something to work. That would be my highest recommendation. I made that mistake. By the way. Let me just tell you, I've talked before publicly about a couple different mistakes.

00;12;09;03 - 00;12;32;02

Lauren Brollier Newton

I made on building funnels, and both times you might hear this as a listener and be like, wow, she didn't learn the lesson the first time and you'd be right. I didn't learn the lesson the first time I thought I did, I really, really thought I did, and I there was more for me to learn. The first time I built an online funnel, I pretty much made the first three mistakes I'm telling you about here.

00;12;32;05 - 00;12;52;12

Lauren Brollier Newton

Mistake number one is selling process. First result. I did way too much process in this funnel. I built. Second is not choosing a pathway I didn't get like I didn't focus enough. And three, I expected the icees that I was hiring the independent contractors, the companies to tell me what to do. And I didn't know enough about the process to know if I was on the right track or not.

00;12;52;14 - 00;13;13;23

Lauren Brollier Newton

So the first time I built a $15,000 funnel that failed because I was listening to a really a tech guy, like someone who's good at tech, tell me what to do with marketing. That's where I went wrong, is he was a tech guy building a tech funnel. He was building the funnel, the back end. He wasn't an expert, really.

00;13;13;23 - 00;13;38;06

Lauren Brollier Newton

I don't believe in great marketing. I didn't know what I didn't know, and I didn't ask enough questions to that. And here's a crazy thing. I had experts around me. I was in a very small coach mastermind with Matt Boggs. He's an expert marketer. I could have asked him, hey, what do you think about this funnel? I didn't, and I just went on the advice of this person who was more of a tech guy and what I thought I knew, and the whole thing failed.

00;13;38;08 - 00;14;07;00

Lauren Brollier Newton

And so the problem that I had there is I was trusting the IC to tell me what my funnel should be, instead of me telling him what my funnel should be. Because I'm a coach, I'm no, I'm the one who knows my business best. So that was funnel number one that failed. Then I hired a company to build me another funnel where we could make some good return on ad spend on the front end, meaning every dollar we put into the funnel, we'd get some money back before anyone even enrolled in the high end coaching programs.

00;14;07;00 - 00;14;29;03

Lauren Brollier Newton

It was just from purchasing through clicks on the funnel or sorry, on the Facebook ads. So what? I didn't realize because I didn't know what I didn't know, even though by that point I already had $1 million coaching business. That's the crazy thing is, I didn't realize that I was going to have to convert really well on the back end for this funnel to pay for itself.

00;14;29;03 - 00;14;47;22

Lauren Brollier Newton

I just didn't realize it and they didn't tell me that. So here I am. You know how much money I paid for this? The and it wasn't just the funnel, it was them running my Facebook ads and the services and building videos and all sorts of things for me. So it's pretty extensive. But over six months I spent $60,000 because their service was $10,000 a month.

00;14;47;24 - 00;15;08;14

Lauren Brollier Newton

And so in my mind, I was like, okay, all I need is like five higher end coaching things because I had I had programs that were six grand, for the year or 20 grand for the year. I'm like, okay, all I need is like five high end purchases or ten low end purchases for this to really pay on itself.

00;15;08;17 - 00;15;30;13

Lauren Brollier Newton

What I didn't realize is how hard it would be to convert those higher end purchases. So I'm saying all that to say, you can think that someone else is going to tell you this, but you're really and I'm not saying you're never ready and don't actually sign up for something I learned. And that's how you learn sometimes is making mistakes.

00;15;30;13 - 00;15;47;28

Lauren Brollier Newton

But I will say, don't think, oh, I'm hiring a marketing company so I don't have to think about marketing and don't do it like I hate marketing. So I'm just going to hire someone because I'm promising you that that's not always going to pay off. So study, learn, ask questions. Mastermind. This is why I always have a coach that's way far ahead of me.

00;15;48;01 - 00;16;12;19

Lauren Brollier Newton

This is why I always recommend to our coaches here at Bradford Institute. Don't just get certified and leave. Take our after support because we have people like me to have multiple million dollar coaching businesses that can answer questions so you don't waste money. And so I'm always encouraging you. I don't care if you ever do a free thinking institute, or you go out and you find your own mentors, get in, get with people who've already done what you want to do.

00;16;12;21 - 00;16;29;11

Lauren Brollier Newton

And by the way, this is totally off topic, but I think it's important. Don't expect them to just give you advice for free hire people. Hire people who know what they're doing that can give you advice so that you don't buy a $60,000 funnel that fails. And you know what was test to do to an Italian that means hardheaded about me.

00;16;29;11 - 00;16;54;05

Lauren Brollier Newton

I had coaches and I didn't ask. I even think that Matt Boggs told me that that $60,000 one wasn't going to work, and I didn't listen. It's okay. This is how we learn. But so I guess the tool here is use experts, pay experts to help you and actually listen to what they say. All right. Moving on. So number one was number one top marketing mistake coaches make selling process and not selling the result.

00;16;54;07 - 00;17;15;23

Lauren Brollier Newton

Number two not choosing a pathway online versus more of a community in-person route. And the number three expecting an I seasoned employees to tell you what to do rather than the other way around. Okay. For this is a big one. I see this all the time, so I'm really happy to be giving this to you so you don't have to do this and, you know, have all the heartbreak.

00;17;15;26 - 00;17;44;04

Lauren Brollier Newton

Marketing mistake number four is giving up on a proven marketing process too early. Giving up on a proven marketing process too early. So if something works for multiple coaches and it doesn't work for you, there's 1 or 2 things that are happening. You're just completely out of alignment and you don't actually like what you're doing, and that's why it's not working.

00;17;44;06 - 00;18;05;04

Lauren Brollier Newton

Or you're giving up on a proven process because you had one time it didn't work. And now going back to the example of my $60,000 funnel, it would have worked if I worked it properly. It's not like the process didn't work. It's I didn't know enough upfront to make the process work for me in time, that I could keep trying it and not be draining money.

00;18;05;07 - 00;18;23;17

Lauren Brollier Newton

So like I that would have worked. It eventually would have worked, but I didn't have $10,000 a month to keep putting in. Do it until it worked. Do you see what I'm saying? So it's not that that would have never worked for me. I just didn't have the right things in place to get it to work at that moment in time.

00;18;23;20 - 00;18;48;24

Lauren Brollier Newton

So with this, what I see is, for example, you've heard me say this perhaps, maybe before. If you've ever listened to something that I've put out there, maybe not. Maybe this is the first time. So I'm glad I'm saying it. You are going to want to look at all of the successful coaches on this planet. Look at Mary Morrissey, look at Tony Robbins, look at Amy Porterfield, look at Mel Robbins, look at at my left.

00;18;48;25 - 00;19;17;28

Lauren Brollier Newton

They're basically coaches selling a coaching program. It doesn't even look like they're doing the same thing, but they all are doing the same thing. They're speaking to attract clients, whether it's an online workshop, a podcast, an in-person workshop, a virtual summit, they're all putting themselves out there to get clients, which means you're going to have to do some sort of speaking, whether it's podcasting, webinars, workshops to get yourself out there.

00;19;18;01 - 00;19;40;24

Lauren Brollier Newton

So if that didn't work, if you do one speaking engagement or one podcast or one workshop and nobody enrolls or one recorded webinar because you're too afraid to do it live and nobody enrolls, please don't say, well, that doesn't work. I'm not speaking. I'm not doing that again because it didn't work. One failure or even five failures. It's just not enough data.

00;19;40;26 - 00;20;06;01

Lauren Brollier Newton

One failure is you didn't even give yourself the chance to get better and try it again to see if it works the next time. If it's working for all the successful coaches, it will work for you. You just need more time. More time to test it. So don't give up. If you have one podcast episode that you get a chance to be a guest on, and nobody downloads the free e-book you offered, that doesn't mean podcasts don't work.

00;20;06;03 - 00;20;24;07

Lauren Brollier Newton

That just means you either don't have enough data, that podcast didn't have enough listeners, or your e-book sucks or something is off track that didn't give you the result you want, but it doesn't mean don't go on, ever go on a podcast again. So are there things that you can adjust? Yes, but look for okay, what, if anything, went off there?

00;20;24;07 - 00;20;43;14

Lauren Brollier Newton

What went off? Instead of I'm just abandoning the whole thing that seems to work for the rest of the world. That's what I would recommend there. I've had coaches, so for our coaches, we actually give our certified coaches a workshop. They can teach. We give them a PowerPoint, we give them a client attraction workshop written for them with PowerPoint that they can teach anywhere.

00;20;43;14 - 00;20;57;05

Lauren Brollier Newton

They can make it their own, or they can read it word for word. And we give them a Ted talk length version. We give them an hour long version, we give them a three hour version, we give them a half hour version. They can go out and take this work to the world and enroll clients. It's a client attraction workshop.

00;20;57;08 - 00;21;13;22

Lauren Brollier Newton

I will have a coach come to me and say, I did a workshop and it doesn't work, so I'm not going to do workshops anymore. I'm going to become an expert on, you know, YouTube. And what I will say to them is, first of all, one workshop is not enough to tell if it works or not.

00;21;13;24 - 00;21;33;04

Lauren Brollier Newton

Two, if your workshop didn't work, speaking on YouTube isn't going to be any better because it's not going to convert better on a video than it did when you went and gave that workshop. So rather than trying to get shiny object syndrome and go to every single different thing that you could possibly try to do, stay the course with things that are proven and make adjustments.

00;21;33;04 - 00;21;52;22

Lauren Brollier Newton

What went off there? What is there anything that I'm aware of in this moment that I could do better? Is there anyone I could ask for help or support that might know better than me? Because I watch them doing successful workshops? So it's not that workshops don't work or podcast episodes don't work or funnels don't work. It's that I did something screwy just to be completely transparent.

00;21;52;24 - 00;22;07;18

Lauren Brollier Newton

It doesn't mean I have to be mad at myself, but it means I'm going to keep tweaking. Keep tweaking. So going back to that funnel that failed. If I had, I would have had the money to keep going and keep tweaking it. It would have eventually worked. And I paused it because I thought, okay, this is not working now.

00;22;07;18 - 00;22;24;25

Lauren Brollier Newton

When, if if there ever comes a time I will come back and I will work, I will work on it. But man, did I learn so much from it. So that's what you want to be doing with anything you're trying. Learn from it, tweak it, try it again. You don't have enough data to say it's not working until you have enough data to say it's not working.

00;22;24;27 - 00;22;43;08

Lauren Brollier Newton

So now if you do, let's say a thousand workshops and you never enroll a client from a thousand workshops, we got some big problems. We want to bring an expert in there. I was just talking to a coach the other day. She sent me a voice text on Facebook Messenger. She's certified with us. She's been a client of us for a long time.

00;22;43;10 - 00;22;57;26

Lauren Brollier Newton

She was a client of mine when I had my private coaching practice, and she's been going at it for, I don't know, maybe two years, and had never enrolled a client. And she was doing workshops and putting yourself out there. Not full time at first, but like she was, you know, doing some things to put herself out there.

00;22;57;29 - 00;23;20;21

Lauren Brollier Newton

She sent me a voice text. She's like, Lauren, I enrolled my first client and it feels amazing. And then I enrolled my next client and it feels amazing. And now she's off. Now she's at the start. The the two years that she spent being kind of wishy washy, not really putting yourself out there and then putting yourself out there, but not really knowing how to do it has led to now she's enrolling clients left and right.

00;23;20;23 - 00;23;36;27

Lauren Brollier Newton

She had a system that she needed to build. She had to tweak something. She had to get more committed, and it paid off. So let's not make a blanket statement that none of this stuff works, even though it's out there in the world working for other people. Tweak it. Okay, I think I've said enough soapbox stuff about that top marketing mistake.

00;23;36;27 - 00;24;02;04

Lauren Brollier Newton

Number five is not telling stories in your marketing stories. Sell. Whether a story is about you, stories about a client's, stories about other people in the world. Telling stories is way more effective than just teaching theory. So, for example, I could get up and I could say, I could teach you all about overcoming fear. I could say, you know, do this, do that, breathe.

00;24;02;07 - 00;24;22;20

Lauren Brollier Newton

Here's what fear is. Here's what it is. In the nervous system. And that's really important. And some people will will really grok that. But when I tell a story about how I overcame fear and I show how it really works in a practical application that sticks with people more than anything that I could teach, that's just more knowledge based.

00;24;22;23 - 00;24;49;07

Lauren Brollier Newton

00;24;49;07 - 00;25;07;17

Lauren Brollier Newton

There were no life coaches at that point. What she was interested in and how is how our thinking affects our results at that time. Mary tells the story that to find the book as a man Thinketh by James Allen, she had to go to an occult bookstore to even find that book because it was thought of as like witchcraft.

00;25;07;20 - 00;25;25;25

Lauren Brollier Newton

There wasn't the mind body, research that we have now. When she started. So what Mary did is she decided to go to seminary and become a minister because there were really two ways to help people back then become a minister or a priest or priestess or whatever you want to call it, or become a counselor, a psychologist, a therapist.

00;25;25;25 - 00;25;45;27

Lauren Brollier Newton

And she did both because she really wanted to help people. When she went to seminary, her seminary teacher told her, there's two kind of preachers, two kind of ministers. You could either talk about the Bible, the word, whatever you want to say, whatever you're teaching, you can talk about it and just be one of those people who preaches.

00;25;46;00 - 00;26;15;01

Lauren Brollier Newton

Or you could share stories from your own life and show how this work can really live in the world. And Mary made a decision right then and there. She wanted to be someone who talked about living the work and told stories and gave examples as opposed to just preaching at. So if you've ever heard a preacher or a teacher or a speaker who just preaches and doesn't give examples and doesn't tell you how to do it and doesn't tell stories, that's why it just feels preachy.

00;26;15;03 - 00;26;33;01

Lauren Brollier Newton

That's how your marketing is going to feel like it was going to be like Charlie Brown's teacher. But if you tell stories with your marketing stories of your clients, stories of you story of what this work does in the world, funny stories and diaries, stories, sad stories, stories that bring tears to your eyes, that attracts people to your work.

00;26;33;03 - 00;26;54;04

Lauren Brollier Newton

So tell stories. Become a great storyteller. If you don't feel like a great storyteller, look at other people's stories. Read Chicken Soup for the soul. Watch great preachers, watch great speakers, and just notice how they tell stories. And don't copy that, but just emulate that. Learn how to do it. Write your own stories. Tweak it. Refine it. Curate brave Thinking Institute.

00;26;54;05 - 00;27;10;11

Lauren Brollier Newton

We have some of the best speakers in the world. Mary Morris is a great speaker. I think I'm a great speaker. Our master coach, Kirsten Wells, is a great storyteller. Matt Boggs is a great storyteller. All of us here, all the faculty, are great storytellers. Not naturally. It's not like we just woke up. But we are great storytellers.

00;27;10;11 - 00;27;28;13

Lauren Brollier Newton

We're always upping the way that we speak, the way that we tell stories. All tell a story in a speaking engagement. And I'll say, hey, Matt, will you watch this and give me some feedback? We're always upping our game in terms of the storytelling because that's what connects with people. So let's do a review of the five that we've done today.

00;27;28;15 - 00;27;52;25

Lauren Brollier Newton

Number one of the top five coaching marketing mistakes is selling process. First result number two not choosing a pathway. Number three expecting Ice seasoned employees to tell you what to do and hold the vision for you. Number four giving up on proven processes and proven marketing systems to marketing your business too soon. And number five not storytelling. Storytelling endears people.

00;27;52;25 - 00;28;11;06

Lauren Brollier Newton

It connects people to you, and it helps them convert because they can see themselves in that story. I've loved giving this episode to today, and if I sounded preachy at you. Is because I love you and I want you to be successful. So I want you to go out, pick one of these things you don't have to do all of them.

00;28;11;06 - 00;28;29;13

Lauren Brollier Newton

Pick one to work on, and you'll be like that client. I did tell you a story about who may have been endeavoring for a couple of years, but it has a payoff. Or it might be like the story I told you about me, about failing a couple times with the funnels because I didn't understand coaching. Mistake number three I love you.

00;28;29;16 - 00;28;48;22

Lauren Brollier Newton

I'm happy to preach at you. I'm happy to story tell anything that will make you more successful. Because I believe when you help your clients get good results, that when good people have those good and great results, we are going to change the vibration of this planet. I love you and I'll see you in the next episode.

00;28;48;25 - 00;28;59;26

Lauren Brollier Newton

Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach Certification where you can dive even deeper with additional resources.

00;28;59;26 - 00;29;00;04

Lauren Brollier Newton

And.

00;29;00;04 - 00;29;20;02

Lauren Brollier Newton

Exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you'll never miss an episode. And while you're at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our free.

00;29;20;03 - 00;29;25;19

Lauren Brollier Newton

Meant to Be a Life Coach quiz available at bti.com/coach quiz.

00;29;25;22 - 00;29;27;19

Lauren Brollier Newton

I'll see you in the next episode.