706: Leadership Branding in a Digital World - Paige Arnof-Fenn

What does it take to stand out as a leader in the digital world? Is simply being great at what you do enough, or does success demand a more substantial, intentional presence?

Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, believes that every leader—whether they realize it or not—is a brand. In this conversation, she shares insights on crafting a leadership brand, leveraging thought leadership, and using digital platforms strategically without losing authenticity. From her experience working with companies like Microsoft, Virgin, and The New York Times Company, Paige reveals what separates visible, trusted leaders from those who fade into the background.

The Power of Leadership Branding

Leaders are brands. Whether you recognize it or not, your personal brand exists
Visibility is crucial—a lack of presence online limits opportunities
Thought leadership matters. Writing, speaking, and engaging builds credibility

Digital Presence & Social Media Strategy

Be intentional. Choose platforms that align with your brand and audience
LinkedIn is essential. It’s more than an online resume—it's a credibility builder
Consistency over presence. It’s better to be active on one platform than inactive on many

Thought Leadership & Content Strategy

Engagement builds authority. Contribute to blogs, podcasts, and discussions
Repurpose content smartly. Turn articles into posts, videos, and newsletters
Authenticity drives impact. People connect with real stories, not just polished messaging

The Future of Leadership & AI’s Role

AI can’t replace human connection. Authentic interactions build trust
Leaders must stay agile. Adapt quickly to changing trends and technologies
The collaboration will define leadership. Decision-making is shifting from top-down to team-based

Employee Expectations & Workplace Shifts

Transparency builds loyalty. Employees expect realness from their leaders
Flexibility is the new norm. Remote work and work-life integration are here to stay
Reverse mentorship adds value. Younger employees offer fresh insights leaders can learn from

Key Quotes:

"If you don’t define your brand, others will do it for you." – Paige Arnof-Fenn

"The AI that matters most in leadership is ‘Authentic Interactions.’" – Paige Arnof-Fenn

Book a Strategy Call with Denis https://app.leadingchangepartners.com/widget/bookings/callwithdenisgianoutsos

The 10 Proven Ways to Lead and Thrive in Today's World

Executive Guide Featuring 10 Key Themes and 42 Strategic Insights from Worldwide Leaders

https://crm.leadingchangepartners.com/10-ways-to-lead

Connect with Paige:

LinkedIn: https://www.linkedin.com/in/paigearnoffenn

Website: www.mavensandmoguls.com

Connect with Denis:

Email: denis@leadingchangepartners.com