Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025.

Key moments in this episode - 

0:00 Top 10 LinkedIn Features for Marketers in 2025

02:46 LinkedIn Company Pages New Features

05:03 Verification Processes on LinkedIn

06:38 Collaborative Articles

08:01 New LinkedIn Features

10:42 Enhanced Analytics and Third-Party Tools

14:52 LinkedIn's Crackdown on Engagement Pods

17:12 Final Thoughts

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Lots of new LinkedIn features have dropped, but I wanna talk about the Top

10 that marketers need to know that will impact your strategy for the rest of 2025.

G'Day everyone.

It's Coach Michelle J Raymond back again for another episode of the

podcast where we're going to be looking at all of the features that LinkedIn

have updated that you need to know.

And honestly, I don't cover all the little bits and pieces.

They do so many small changes, but these are the actual ones

that will impact your strategy.

Now, these 10 are quite interesting because I'm gonna

say not all of them are great.

Some of them give us signposts into the direction that LinkedIn's going, but

the number 10 feature that I'm gonna talk about is possibly the biggest game

changer to LinkedIn that I am super excited about and I know that podcast

hosts always save the best to last.

And I'm no different 'cause I want you to stick around because this one,

I really hope gives us some faith in the platform, the direction that

it's going, and will really make things more an even playing field.

So to save your time, I'm gonna give you the 10 features as quick as I can

so you can get on to reviewing your strategy and coming up with a plan

for the remainder of 2025 and beyond.

So we're gonna go into that right after this short message from

our podcast sponsors Metricool.

Let's start with LinkedIn Company pages.

Now, yes, they are my favorite topic to talk about, but when it comes to

new features, we're pretty limited, and this is gonna be a very short list.

What I've noticed is we really haven't got any real new features that have

come through unless you pay for premium.

The only one that has popped up is a new analytic, which shows how

many times your company page has showed up in Search Appearances.

I'm not sure that it's helpful, but it does give us a signpost to say

that LinkedIn are trying to move us away from putting our whole value

of our efforts on impressions alone.

So search appearances, a helpful KPI for some businesses, but if you aren't

paying for LinkedIn premium, I'm not sure that you're going to see too many other

options coming through at the moment.

If you are paying for LinkedIn premium, I'd love to hear from you.

How are you finding it?

Is it making any difference to your business?

I know one person out there that is currently a fan.

I'm gonna go back and do some retesting.

LinkedIn are offering me another free trial to come

back and give it another crack.

So I will do that and do a follow up episode of the podcast.

But for now, the main thing that's a game changer for those of you who have

LinkedIn Premium on your page is that you automatically jump to the top of

the queue and also are the only ones that can get your company page verified.

So if you didn't put in an application beforehand and get verified, lucky for

me I did for the B2B Growth Company Page, but if you didn't do that bad news,

your company page can't get verified unless you go through the process and

if you're on the waiting list and didn't get verified, you just got chopped.

So unfortunately again, coming back to pay to play, which is, you know, again, fair.

It's a business that LinkedIn's running, not a charity, but

this is what we are starting to see as the trend going forward.

So for company pages, short and sweet is your page showing up in search appearances

and for company page verification they are the two wins that we are seeing

in this quarter for company pages.

Let's move on to what else I've noticed out there when it comes to verifications.

We have got another couple of different ways that you can get verified.

I know some of you out there have found the process to get verified

on your profile super clunky.

It's different around the world depending where you are, but there are different

verifications that are also taking place, and I've noticed it when I've been

updating LinkedIn profiles for my clients.

As I'm adding them to the workplaces in their work experience, it is sending

off an email to their work email that they can then grab a code verify, and

then they come up as workplace verified.

Did you realise that you can literally right now, add yourself to any company

in the world, any position in the world, and just literally say whatever

you want on your LinkedIn profile?

and LinkedIn's actually introducing a feature where if you try and add yourself

as like a high profile role, so CEO or C-suite at a particular company,

it will make you get verified to go through that email verification process.

I love the fact that they're cracking down on this because

it really has been a problem.

This I think is a sign of the times where there's so much fake stuff out

there, and I really do applaud LinkedIn for trying to help us out with this.

So that is number three and number four.

What is the fifth feature I think that you need to know about or

feature change in this case?

Yay.

Collaborative articles have officially died.

They will be no more so cast your mind back.

I think it was about 12 months ago when collaborative

articles blew up on LinkedIn.

We got our little badge for contributing to them.

Then we realised, actually you don't really have to do that much

to get the little badge that said, you were amazing on that topic.

And then just as quickly we discovered that what we were actually all doing is

training LinkedIn's AI and there were blowups around the world and things got

canceled, especially over in the UK.

For privacy and GDPR and all those kind of other fun things that I don't know, the

full ins and outs, but ultimately it got shut down, but now officially shut down.

So goodbye collaborative articles and I'm not really sad about that, to be honest.

They were just a big distraction.

So that rounds out our top five.

So after this quick break, let's go into the remaining five feature changes that I

think that you need to know on LinkedIn.

LinkedIn new feature update number six they have added a new game.

So there's a mini Sudoku, uh, that is on LinkedIn now within the app.

And if I think about this logically, why is LinkedIn introducing

games on a professional platform?

Honestly, I'm, I do scratch my head about this one, but when you think

about it, they're really gamifying that experience and wanting you to

come back for whatever reason, onto the platform and don't lose your streak.

So those of you who are competitive, there's a new leaderboard as well.

But I've noticed that people don't wanna break their streaks,

so they keep coming back.

LinkedIn's whole goal is to have you logging onto the platform

regularly and watching more ads.

Totally makes sense.

Are you on team games, on LinkedIn?

Like someone out there that loves these things, like, let me know.

What do you love about them?

Do you have a favourite game?

Uh, yeah, it's just not for me.

So if it's for you, I'm all ears.

I'm always open-minded to learn new things.

But do you find it's the thing that makes you coming back to LinkedIn more than

the actual content and networking that supposedly we're doing on the platform.

So number seven is a CapCut integration with LinkedIn.

What does that mean?

Well, we know LinkedIn is promoting heavily all things video on the platform.

They're saying how amazing it is that numbers are up, that stats

are up, and realistically everybody in B2B should be doing video.

Now, I'm not necessarily seeing any of that reflecting in any of my own content

or the content that we create on behalf of our company page management clients.

If you don't know what CapCut is, it's a video editing tool that

is essentially linked to TikTok, uh, which is again, interesting.

If TikTok disappears out of the US where does this all kind of land?

I like the idea.

It shows that LinkedIn are trying to make these things a little easier.

They're not going to be creating tools within the LinkedIn platform.

Obviously, it's easier to, you know, outsource and have

somebody that's already using it.

From that perspective, basically what you do, you do all your video editing, the

fancy edits that you can do in CapCut and upload directly from CapCut to LinkedIn.

So it just saves you downloading, saving, re-uploading, and makes

things a little bit more efficient.

Number eight is all about analytics and what basically happened is there

are third parties out there that are approved to have access to LinkedIn's

API, and that's how they create these amazing programs on the outside that

then bolt into LinkedIn's user network.

They changed what's available to these companies as far as LinkedIn

profile personal analytics.

So in short, it now means tools like Metricool where I use to schedule

all of our content, i'm now getting that feedback loop that says, this is

the kind of content that is working.

I can see my engagement rates, I can see the impressions, all

those kind of cool numbers.

But ultimately you can pick what worked.

Go back and quickly and easily have a look and then repurpose

it or give it a new life.

Lots of cool different ways that you can do this.

You won't notice it if you're not using third party tools, but for

those of us that, that are using Metricool personal analytics is great.

Disclaimer, you have to create your post in Metricool and

then schedule it to LinkedIn.

If you upload directly to LinkedIn.

Unfortunately, at this point in time, the analytics don't feed back, so all

of your past content, you can't see it.

Number nine is all about analytics as well.

I know listeners, this is crazy.

Michelle J Raymond is talking about analytics as a great

feature coming through.

Now, if we have a look at the mood on LinkedIn, I think

right now it's pretty somber.

I'm not sure people are enjoying LinkedIn's new algorithm shift away

from reach, which is the number of impressions that we get to relevancy.

Which is is our content being shown to the right people and driving real outcomes.

Now, until recently, we didn't really have a lot of other KPIs

that we could replace things with.

So if impressions dropped and we have no other KPIs that actually say,

Hey, this dropped, but this went up.

That's really hard to explain internally to your bosses.

And I've had a lot of people going through this right now.

It also can be demoralising as an individual to go, what is going on here?

Good news.

The latest changes to LinkedIn analytics are that things like,

did somebody save your posts?

Did they send it to somebody else?

Are actions that will now be reported.

So you can see did people like your content enough to save it?

I mean, that's cool.

If someone saves my content, I'm like high fiving myself, or did

they repost it or share it with other people in their network?

I love that LinkedIn are trying to encourage us to do these kinds of actions.

They are showing us that, hey, we took away impressions.

We get it, but hey, we want you to focus on things like

this and also profile visits.

So did you create a post where someone went to your

profile and had a look at that?

Now, if your profile isn't great and it's been on your to-do list for a long

time and it's currently underselling, you don't forget to reach out.

You know, that's a service that I offer.

I will write it for you.

Me, Michelle J Raymond, personally.

Will work with you to update your profile so that it's optimised

for LinkedIn's algorithms and optimised for your visitors.

Now we're gonna go to a very quick break, and after this, number 10 is the update

on LinkedIn that I am most excited about.

LinkedIn update number 10 for Q3 in 2025 is one that I honestly,

listeners, I am hoping, I am praying, I have everything crossed that this

actually pans out for the best.

The update is that LinkedIn have announced that they'll be working hard

to crack down on engagement pods and AI commenting, and all of those automated

tools, which, you know, I'm on the record on many episodes saying that they're

the scourge of LinkedIn right now.

This means that if people try and do too much activity and it

looks suspicious, then accounts will be shut down potentially.

And I love the idea of this.

There are a couple of things that maybe I would've done different.

LinkedIn, you've got a whole legal team out there.

Why don't you go after the companies that offer these services and promote them as

tools that are basically approved and they come across like there's nothing wrong

and I'd love to see you go after them.

Like honestly, your legal team came after me just to change my podcast name.

Surely it's not that hard to go after these companies that offer these services.

If you need some help, I've got a whole bunch of friends, it would be very

happy to help you out with a list of company names that are currently offering

services that break your user agreement, and more importantly to me can be

demoralizing for people on the platform.

'cause you wonder why does that person get so many likes and comments when

I don't, especially when you know your content is better than theirs.

That irritates the bejesus outta me.

And it's even worse when you reward these pod users with a blue badge and

say, you are one of LinkedIn's stars.

That just literally infuriates me.

I'm not gonna talk about it anymore.

I'm going to sit back and hope that what LinkedIn's doing right now

is gonna make a huge difference.

And if they crack down on ai, automated comments and pod users, I think LinkedIn

will be a better place for us all.

There you have it listeners.

My top 10 LinkedIn features you need to know about as we

come into the end of 2025.

Are there any in there you're surprised by?

I'm always welcoming feedback either in the comments or direct message

me over on LinkedIn and thank you to everybody that has reached out

and connected in the last week.

It has been so cool to hear from the people that take action

after listening to an episode.

That is what I'm here for.

I appreciate all of you.

If you are finding that, yep, the podcast is great, but it you want a little bit

more one-on-one support, reach out to me.

That is exactly the business that I have B2B Growth Co is here to support you in

any way that you need to understand how to utilise LinkedIn to grow your business.

So if that sounds like you book some time with me through the

link that's in the show notes.

So until next week, cheers.