Tara Bryan:
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Hey everybody, it's Tara Bryan and you are listening to the
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Course Building Secrets Podcast.
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Whether you're a coach or a CEO,
the success of your team and clients
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is based on your ability to deliver
a consistent experience and guide
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them on the fastest path to results.
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This podcast will give you practical,
real life tips that you can use today to
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build your online experiences podcast.
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The Get Results and Create Raving Fans.
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Why?
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So you can monetize your expertise
and serve more people without adding
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more time or team to your business.
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If you're looking to uncover your million
dollar framework, package it and use
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it to scale, you're in the right place.
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Let's dive in.
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Hey everybody, welcome to this
week's episode of the podcast.
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I am thrilled that you're here.
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I just had somebody ask me a question
and I thought it was really interesting,
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so I'm bringing it forward to the
podcast, which is, if there was one
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thing that you wish that everyone
knew about creating and building an
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online business, what would it be?
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And so I love this question, and my
answer is actually simple, which is
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regardless of how you want to deliver,
your signature solution, you need to
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have the training aspect, the core
content, the core path in terms of
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your authority framework of taking
somebody from point A to point B, right?
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Take them from their
problem to the solution.
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That whole path be it a training,
however you want to frame it.
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We frame it as a training.
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All of that actually is pre recorded
pre created and pre designed.
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Even if you're doing a cohort model, even
if you're delivering it in a different
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way, be it live, be it as a membership,
be it as a cohort model, or live workshop,
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however you want to do it, turn it into
a certification program, doesn't matter.
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But that foundational path, that
training path for that person
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to go from point A to point B is
like, that can all be pre created.
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And then what you're doing is
you're creating an experience on
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top of that, that helps people
actually get, to the finish line.
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Right?
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Could be you showing up
and answering questions.
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Or being involved in
creating a discussion.
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It could be that the tech does all of that
for you and there's not a live component.
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It could be that you have facilitators
that you've certified in your approach.
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It could be a book that you've written.
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It could be a presentation,
it could be a live experience.
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It doesn't really matter, that's layered
on top of the foundation, which is
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the fastest path that you're getting
somebody from point A to point B.
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So if that's training, if they have to
learn something, if they have to take
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action, if they have to practice, if
they have to do all of the above, all of
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that can be pre-created using technology.
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And then everything that you're
putting on top of that becomes
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how do you want to deliver it in
a way that it provides the best
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experience for your specific audience.
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And that is one of the things that I wish
everybody would be able to create and
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get about an online business is it's
not like you show up and do a cohort
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and then every single time you do a
cohort, you're reinventing the wheel
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and you're reteaching everything and
you're doing all of that live because
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it doesn't become a scalable asset.
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It doesn't become something that lives
beyond you when you are just showing up
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month after month with a new cohort group.
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So the way that you do a cohort is you
have them go through and do the self
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study, do the pre work, do the parts
and pieces that are pre recorded.
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And I say that, you know, pre
recorded could be however you
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want to create the experience.
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Doesn't need to be necessarily
a video, but that's usually the
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format that people are using.
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And then.
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The cohort part is how
are people connecting?
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How are they having discussions?
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How are you coming in and helping
somebody work through how to apply this
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to whatever they want to apply it to?
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That's the live cohort model.
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It's not like you show up and
teach it for the first time every
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single time you do a new cohort.
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That's not scalable.
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Same thing if you're doing a live event
is that there are pieces and parts that
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you can preload for people so they show up
and you're having valuable conversations.
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You're not wasting your time talking
about the basics or concepts that,
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could already be locked and loaded
where they're, they're doing that pre
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work and then they're coming in and
you're actually able to get into the
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weeds with them around how they're
going to apply it to their lives.
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And so hopefully just this short episode
provides you with that insight to think,
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oh, that's the missing piece, it's not
about showing up and recreating the wheel
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every single time you have a new group.
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If you're the kind of person who's
launching a cohort four times a
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year, it's not like you're making
it up four times a year and you're
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teaching live four times a year.
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You're using the cohort as
a way for people to connect.
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The content is already pre created.
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So that way it becomes infinitely
scalable because you can deliver that,
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that content in a million different ways.
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And that's what we're really
focused on here is how do we help
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you create that foundation so
you can choose how to deliver it.
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Be it all on demand, all virtual,
maybe a hybrid model, maybe delivering
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it as a book, maybe delivering it as
something that hasn't even been created
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yet, but you have a scalable asset
once you've created that foundation.
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So hopefully this serves you.
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If this serves you, I would love to
hear how you've incorporated this
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into your business or how you want to
incorporate this into your business.
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If you love this episode,
as always, give us a rating.
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And if you're watching this on YouTube,
hit that subscribe button so you don't
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miss any episodes coming up in the future.
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All right, until next
time, have a great day.
