In Episode 12 of Looking Outside we explore the influence of music with music lover and the ever-insightful, Adam Conley, Director of Insights for North America at Mars Wrigley.
While music plays subtly in the background of our lives, it defines our cultures, shapes our psychology, and even influences our physiology. Adam helps us examine music’s impact over time, at a universal human level and a personal one.
Adam and Jo discuss how music shapes us, and how - as insights and marketing professionals - we can use this to design things that better serve what people are looking for in their lives.
Adam also expresses how music can help you look outside what’s comfortable and familiar, to learn new ways of thinking, feeling and understanding.
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To look beyond the familiar, Adam is a proponent of constant learning. He continually listens to new genres, artists and songs outside his regular collection. He believes this kind of learning means continual newness in what you’re exposed to, from a variety of places that are less familiar to you.
Adam recommends you explore music further by checking out these music biographies:
- Beastie Boys Book by Mike Diamond and Adam Horovitz.
- Decoded by Jay-Z.
- Go Ahead In The Rain: Notes to A Tribe Called Quest by Hanif Abdurraqib.
- Catch A Fire: The Life Of Bob Marley by Timothy White.
- Acid For the Children by Flea.
- It’s So Easy And Other Lies by Duff McKagan.
- Being John Lennon: A Restless Life by Ray Connolly.
- Passion Is a Fashion: The Real Story Of The Clash by Pat Gilbert.
- Smash!: Green Day, The Offspring, Bad Religion, NOFX, and the '90s Punk Explosion by Ian Winwood.
- The Wu-Tang Manual by Rza.
Read more on why Adam chose these top 10 on looking-outside.com/podcast/music.
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Adam Conley is an avid fan of music, sports, history, and travel, in addition to his day job leading Human Intelligence for North America at Mars Wrigley. When you bring together his day job and interests, you get a person that is fascinated by what drives and inspires people, and how decisions and achievements will influence the following generations.
Adam is a passionate presenter and has had the opportunity to present about Consumer Insights and Strategy to audiences in the United Nations in Switzerland, the Pentagon in Washington D.C., Conferences in London, U.K., and Cannes, France. He is also a regular guest lecturer at NYU.
Adam is most interested in one human, his wife, who he shares his passion of music and travel with, and occasionally sports and history. He also has 3 cats (not embarrassed to be called a cat guy).
You can connect with Adam on LinkedIn.
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Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley.
Find out more about Jo & Looking Outside at looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).
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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY and Alphie Black music features in Episode 12.
