Ever wondered why some marketing strategies hit the mark while others fall flat? Today, we’re diving deep into the crucial balance between "why/how/what" and "know/like/trust" in marketing.

Why is finding the right balance between "why/how/what" and "know/like/trust" essential for marketing success?
In a candid conversation with experts Dean Isaacs and Atiba de Souza, we explore common challenges in this delicate balance. From the randomness of content to the strategic alignment with the buyer’s journey, we dissect the art of intentional content creation.

Curious about what happens when potential leads reach the "what" content but don’t convert? Atiba de Souza shares valuable insights into the pivotal role of trust in turning interest into action. Discover the difference between rented and owned traffic, and learn how your content becomes a powerful tool in building trust.

Ever wondered about the ideal content types for each stage of your marketing journey? Atiba de Souza sheds light on the importance of understanding your audience. From video content to white papers, discover the content strategy that resonates with your target market.

Why should businesses prioritize "know/like/trust" factors in their marketing strategies?

Atiba de Souza breaks down the theory of "Know, Like, and Trust" into actionable steps. Uncover the secrets behind creating content that guides your audience through the journey of getting to know you, liking your approach, and ultimately trusting your brand.

Ready to revolutionize your marketing game? Watch the full video to discover practical tips and strategies for mastering the art of "Know/Like/Trust" in your business. Don’t miss out on transforming your audience into loyal customers!

Chapters:
00:00 Intro
01:03 Importance of trust in marketing
03:45 How do you make people know like and trust you?
06:19 Why connecting with your audience is important?
09:03 The role of content in building trust within the buyer’s journey
10:45 What is the role of content in sales?
13:10 What determines the type of content to produce for each audience segment?
18:16 How do you know when you’ve truly built great trust in coaching and consulting?
20:23 End

Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

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