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How to Monetize Your Next Conference
Episode 9224th August 2022 • Podcast Monetization Secrets • Christy Haussler
00:00:00 00:30:18

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If you're thinking of hosting a conference, here are some tips on making it revenue positive:

 • Set a price for admission. This is key - set a price for admission that is fair and reasonable, and make sure to communicate it clearly to attendees. You don't want people to feel like they're being taken advantage of, so make sure the price is fair and reasonable.

 • Offer additional benefits for those who purchase tickets. Some conference organizers offer additional benefits, such as access to exclusive content or discounts on merchandise. Make sure to list these benefits clearly on the conference website and in the ticketing process, so attendees know what they're getting into.

 • Charge for extra services or events. If you have extra events or services that attendees can purchase separately, charge for them. This can include things like workshops or presentations that are not included in the ticket price.

 • Offer discounts for students or members of certain organizations. If your conference is geared towards students or members of certain organizations, offer discounts to those groups in order to attract more participants.

 • Use social media to promote the conference. Use social media platforms like Twitter and Facebook to promote the conference and get people excited about it. This will help generate interest in advance and encourage people to buy tickets early on in the process.

Difficulties in finding good events to attend

Finding good events to attend when podcasting can be difficult. Here are some tips on how to monetize a podcasting conference:

 • Choose an event that is relevant to your audience.

 • Research the event before you attend it.

 • Make a list of topics that you would like to discuss at the event.

 • Plan your talk based on what you learned from research.

 • Be prepared to answer questions from attendees after your talk.

Offering a free speaking engagement as an incentive

If you're thinking of hosting a conference, one way to monetize it is to offer a free speaking engagement as an incentive for attendees. This can be a great way to attract new listeners and boost attendance. Plus, it can give you some extra income to put towards the conference itself.To offer this incentive, you'll need to create a speaking engagement page on your conference website. This page will list all of the available speaking engagements and provide information about how to sign up. You'll also want to include a link to your podcast episode or blog post that discusses the speaking engagement. Once you've created the speaking engagement page, you'll need to promote it prominently on your conference website and social media channels. You can also send out email invitations to attendees announcing the free speaking engagement.Offering a free speaking engagement as an incentive is a great way to boost attendance and monetize your conference.

Following up with Contacts

If you attended a podcasting conference and had a great time, it's important to follow up with your new contacts to nurture those relationships. Here are some tips for doing just that:

 • Send out an email thanking everyone for coming and sharing their knowledge.

 • Share some of the highlights from the conference in a blog post or on your podcast website.

 • Ask your guests to share their thoughts on the event in future interviews or podcasts.

 • Send out a survey to attendees to get their feedback on the conference and what they would like to see next year.

 • Hold a contest or giveaway related to the conference content.

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